AdExchanger
Articles By AdExchanger
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Yahoo! Labs' Raghavan On Serving The Marketer With Research
Yahoo! recently announced that its Yahoo! Labs unit formed a special group seven months ago known as Yahoo! AdLabs whose focus is “to help advertisers get more out of their marketing dollars by combining research and data mining with watching how users interact with ads,” according to Computerworld. Read more about the group’s recent studies […]
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MyBuys Gets $20 Million For E-Commerce; The Google Acquisition Trail; Angels Gettin' Angry At VC
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MyBuys Hits Funding Motherlode Who buys MyBuys? Nobody yet. Let’s try – who invests in MyBuys? Why, Rho Ventures, which led a $20 million third round of funding for the provider of consumer recommendation services for online retailers, brands and agencies. Also participating were […]
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Driving Facebook App Yield And The Three Internets
Facebook’s list of approved ad networks for apps still doesn’t include Google’s AdSense. The news continues to swirl as apparently the list was finalized last week according to a post on Slashdot. This remains one, complicated story with huge stakes for both Facebook and Google. And, neither company is talking. Developers are pissed off and […]
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AdExchanger: Digital Marketing Plan - Execution Phase
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Interclick Says No To History-Sniffing Lawsuit; Medialets On Mobile Success Metric; Setting Ad Standards In Australia
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dismissing The History In a court filing, ad technology firm interclick says it believes that the “history sniffing” lawsuit against it is without merit and should be dismissed as it is “too speculative.” Read more. MediaPost’s Wendy Davis adds, “Interclick argues, (plaintiff Sonal) Bose […]
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New INVISION Digital Product To Incorporate Display, Online Video And Mobile Says CEO Clarizio
Yesterday, media sales planning and management platform company INVISION announced new debt-structured financing that “will support INVISION’s development and launch this year of the DealMaker Crossroad (DMC) … as well as DealMaker Digital, a comprehensive digital ad sales planning and management system.” Read the release. INVISION CEO Lynda Clarizio, formerly head of Aol’s Platform-A, discussed […]
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Traasdahl Starts TapAd - A Mobile Demand Side Platform
Today, a new ad technology start-up, TapAd, announced its formation and its list of investors which includes well-known entrepreneurs from AppNexus, Clickable, Simulmedia and more. In the press release, the company positions itself as “the first real-time advertising platform for iPhones, iPads, Androids and smartTVs.” Read the release. Are Traasdahl, CEO of TapAd and former […]
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The New York Times On PayWall, Group Buying; Twitter Going Small; AdKeeper Adds Brands
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. NYT: Pay Model, NYT-GroupOn Imminent The New York Times issued a press release to reiterate NY Times CEO Janet Robinson’s statement at the Morgan Stanley conference: “The pay model for NYTimes.com is in the final testing phase, and we expect it will launch shortly.” […]
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Mediabrands' George To Publishers: For The Agency Trading Desk, Context Is Just An Attribute
The Internet Advertising Bureau has posted a short video clip for its data-and-media “Great Debate” panel led by Federated Media’s John Battelle on Day 3 of the Ecosystem 2.0 conference in Palm Springs, California. Not included in the clip is Mediabrands’ agency exec Quentin George giving clear guidance to publishers with a dose of audience-based […]
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At IAB, Microsoft's van der Kooi Talks Privacy, IE 9, And Do-Not-Track
At Monday’s session of the Internet Advertising Bureau Annual Leadership Meeting in Palm Springs, California, Microsoft’s Rik van der Kooi presented his company’s view on the importance of the ad industry finding solutions for consumers and businesses when it comes to the use of data in online advertising. For video of his complete presentation, click […]
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More Display Ad Market Data; Cost Per View Pricing For Video; One Billion Ad Tags
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Ad Market Data In an article on the WSJ’s Digits blog, new eMarketer data says, “Facebook should boost its share of the $10.1 billion U.S. display-ad market to 21.6% from 13.6% in 2010, as more big brands begin marketing on such sites, eMarketer […]
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With Eye On Ad Analytics, Click Forensics Acquires Adometry; Takes Adometry Name
Analytics and fraud prevention company Click Forensics announced that it has acquired ad verification firm Adometry. Click Forensics is also assuming the Adometry name as the release states: “The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market.” Read the release. Paul Pellman, CEO of […]
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IAB Live Blog! - Demand Media Speaks
We’re doing it again – it’s the AdExchanger.com “live” blog! Well, it’s not quite “live”. The internet access at the La Quinta venue is “challenging.” (Oh, the irony.) Nevertheless, we’re blogging almost “live”! Today, we’ll cover a discussion with Byron Reese, evp of Demand Media and Richard Rosenblatt, CEO of Demand Media. 9:46 a.m.: Coffee. […]
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Forbes FMX Looks To Create Trusted, Display Ad Environment For Marketers Says VP Barash
Forbes Media announced last week Forbes FMX – “a ‘Brand Side Platform’ that provides marketers a premium digital environment across the Web for reaching affluent consumers and business decision-makers at scale.” Read the release. Matt Barash, VP & Advertising Director of Forbes FMX, spoke to AdExchanger.com about the launch of his company’s new platform. AdExchanger.com: […]
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Private Exchanges Strike Again With quadrantONE; Criteo Hiring 100 Engineers; Selling Anonymous Audience
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Private Exchanges They’re calling the new exchange “Q”. According to Ad Age’s Edmund Lee, “The New York Times Co., Hearst, Tribune and Gannett will start selling the bulk of ad inventory for its newspapers and local TV stations in a closed system to […]
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IAB Starts A Data Council; Dolan And Doty Discuss
Yesterday, the IAB announced its first-ever Data Council whose “initial agenda items include: Marketers & Agencies Education -An initiative that will address misinformation around data gathering and usage; Ecosystem Mapping – An effort to clarify the different kinds of data that can be collected through media buying; Data Lexicon – The creation of standard definitions […]
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Ziff-Davis CEO Shah On Publisher Strategy; Says Marketplace In Danger Of Splitting In Two
Vivek Shah, CEO of Ziff-Davis, a publishing company focused on the technology and game markets, recently spoke to AdExchanger.com about his company and what he’s seeing from the publisher perspective. AdExchanger.com: If you had to pick one key, yet little understood, way that media is changing today, what would it be? VS: I believe that […]
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Search Algo Drama - Exchanges Benefit?; Publisher Love For Private Exchanges; What VCs Know About Ad Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search Algo Drama When Google updated its search algorithm (the update is called “Farmer”) to take the air out of so-called content farms, content machine sites across the Web shuddered. Just a few days later, Search Engine Land’s Danny Sullivan looks at some of […]
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iab Annual Meeting: Live Blog!
Yeeha! Let’s give this a try. It’s the IAB annual meeting Day 1 Live blog! Direct links: New IAB chairman Bob Carrigan speaks Google CEO Eric Schmidt Eric Schmidt audience Q&A Outgoing Chair David Moore accepts award; Rothenberg Roasted VIDEO: Bob Carrigan’s presentation courtesy of the IAB VIDEO: Eric Schmidt’s presentation courtesy of the IAB […]
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Rubicon Project And Donovan Data System Partner To Target Non-RTB Display Inventory
Today, Donovan Data Systems and The Rubicon Project announced a new partnership which will target agency media buyers and “automate the display advertising transactions that are not executed through real time bidding (RTB).” Read the release. Rubicon Project CEO Frank Addante and JT Batson, President, DDS Digital at Donovan Data Systems, discussed the deal and […]
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Ad Tech Hockey Stick: Interclick CEO Katz On Company Growth
On Wednesday, online advertising company interclick announced its 2010 financial results as the company’s revenues grew over 80% to $103 million for the year on net income of $4.1 million. Furthermore, according to a press release, “The Company estimates 2011 revenue and EBITDA will be approximately $140 million and $19 million, growing year-over-year by 38% […]
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AdExchanger: I'm Back
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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HookLogic Bringing Media Strategy To Ecommerce Says CEO Opdyke
Jonathan Opdyke is CEO of HookLogic, an eCommerce media company. AdExchanger.com: Please share a bit of background on you. And, what inspired HookLogic? JO: The co-founders and I met during the dot-com boom at Beyond Interactive, one of the first digital advertising agencies, now part of Mediacom/WPP. As an Industrial Engineer with a strong background […]
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Venture Funds Pour Into Operative And MediaTrust; More Real-Time Bidding Love; Facebook Rampaging
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 10 MILLION Dollars Advertising business management company – including ad operations services – Operative announced a new round of funding to the tune of $10 million led by ORIX Venture Finance and a private investment firm according to PaidContent. PC’s David Kaplan writes, “Operative […]
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More Video Ad M&A: Oggifinogi Acquired By Collective
Online advertising company Collective announced the acquisition of Oggifinogi, a rich media technology company. Read the release. (Also, read the Oggifinogi Q&A on AdExchanger.com from last year.) Collective CEO Joe Apprendi discussed the acquisition and its implications. AdExchanger.com: Please discuss the difference between the way Collective has sold online video to-date, and the way it […]
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Wish List - Part II: Regarding The Use Of Data In Digital Ad Targeting
This is the second of a two-part series as we asked buy-siders: “If there was one thing you could change about the use of data in digital ad targeting tomorrow, what would it be?” Click on a participant’s name or scroll down to view responses: Adam Cahill, EVP, Media Director, Hill-Holliday Kurt Unkel, SVP, VivaKi […]
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Mobile OpenRTB Committee Forms; RTB At Scale Coming Soon Says Nexage CTO Butler
A collection of advertising technology companies have formed the mobile OpenRTB mobile committee which includes Nexage, PubMatic, Smaato, DataXu, Fluent Mobile, [x+1], and Jumptap. According to a release, “The group’s mission is to establish guidelines that enable technology platforms to build standard real-time bidding APIs with basic commonalities that increase the efficiency and speed of […]
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Rothenberg Returns To IAB, Leaves Time; CONTEXTWEB Integrates DSPs For RTB; Forbes Media Launches BSP
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rothenberg Returns To IAB The Interactive Advertising Bureau has a new President and CEO – and it’s the former President and CEO Randall Rothenberg. Who knew a few months ago that when he left to become Chief Digital Officer at Time, he would be […]
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Google VP Mohan Addresses Agencies About The Display Landscape And RTB
On the heels of a new Google-sponsored Digiday study, Google continues to fan the flames of display as VP of product management Neal Mohan has just published a missive on the Google Agency Ad Solutions blog entitled, “The Three Laws of Display Advertising Physics.” Read more about “the laws.” In the post, Mohan purposefully mixes […]
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Wish List - Part I: Regarding The Use Of Data In Digital Ad Targeting
This is the first of a two-part series as we asked buy-siders: “If there was one thing you could change about the use of data in digital ad targeting tomorrow, what would it be?” Click on a participant’s name or scroll down to view responses: Andrew Leinicke, Media Director, RBM Donald Williams, Chief Digital Officer, […]