AdExchanger, Author at AdExchanger

4As Communications Panel Discussion Yields The Bog Of Data And Audience Targeting

BY AdExchanger// March 8th, 2011

The panels continue at 4As Transformation 2011 conference. A morning gathering featured agency leaders on the topic of “Communications Planning” where buy-side agents hover above digital and offline communications strategies on behalf of the marketer. Participants included: Scott Hagedorn, CEO, Annalect (He works with Matt Spiegel of Annnalect Marketplaces and Accuen – OMG’s agency trading […]

Agencies

The Biggest Panel In The World: The U.S. Census At The 4As Transformation 2011 Conference

BY AdExchanger// March 8th, 2011

The Director of the U.S. Census bureau, Robert Groves, took to the stage at the 4As Transformation 2011 conference to discuss results coming from the 2010 census which will guide the understanding of “media connections” according to Groves. With all the talk about digital, big data, real-time bidding, the 4As takes us back to what […]

Online Advertising

Inspired By Cadreon Days, CEO Pieper Aims Pretarget At Keywords For Display Advertising

BY AdExchanger// March 8th, 2011

Keith Pieper is Founder & CEO of Pretarget, a technology company focused on keyword search for display advertising. AdExchanger.com: You helped found IPG Mediabrands’ agency trading desk Cadreon. Can you talk a little about how and why Cadreon began? KP: In 2006, I was managing a team that serviced dozens of independent advertisers within one […]

Ad Exchange News

YouTube Adds Next New Networks; Skype Thinking Display; What They Know About TV

BY AdExchanger// March 8th, 2011

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Acquires Content Under the YouTube “label,” Google has acquired Next New Networks according to Claire Cain Miller of The New York Times who writes that its Google’s “biggest effort yet to move beyond short, quirky home videos to professionally produced content.” How about […]

Investment

JEGI's Geffs On The Crowded Display Ad Ecosystem, Talent Squeeze, Investment Banking And More

BY AdExchanger// March 7th, 2011

Tolman Geffs is co-President of Jordan Edmiston Group, which offers independent investment banking services to companies within the media and information industries. AdExchanger.com: Do you think the ad tech ecosystem is too crowded? TG: Is it crowded? Absolutely. Will every company that gets funded give a decent return to its VCs? No way. In fact, […]

Analysts

Yahoo! Labs' Raghavan On Serving The Marketer With Research

BY AdExchanger// March 7th, 2011

Yahoo! recently announced that its Yahoo! Labs unit formed a special group seven months ago known as Yahoo! AdLabs whose focus is “to help advertisers get more out of their marketing dollars by combining research and data mining with watching how users interact with ads,” according to Computerworld. Read more about the group’s recent studies […]

Ad Exchange News

MyBuys Gets $20 Million For E-Commerce; The Google Acquisition Trail; Angels Gettin' Angry At VC

BY AdExchanger// March 7th, 2011

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MyBuys Hits Funding Motherlode Who buys MyBuys? Nobody yet. Let’s try – who invests in MyBuys? Why, Rho Ventures, which led a $20 million third round of funding for the provider of consumer recommendation services for online retailers, brands and agencies. Also participating were […]

Online Advertising

Driving Facebook App Yield And The Three Internets

BY AdExchanger// March 6th, 2011

Facebook’s list of approved ad networks for apps still doesn’t include Google’s AdSense. The news continues to swirl as apparently the list was finalized last week according to a post on Slashdot. This remains one, complicated story with huge stakes for both Facebook and Google. And, neither company is talking. Developers are pissed off and […]

Comic

AdExchanger: Digital Marketing Plan - Execution Phase

BY AdExchanger// March 4th, 2011

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Ad Exchange News

Interclick Says No To History-Sniffing Lawsuit; Medialets On Mobile Success Metric; Setting Ad Standards In Australia

BY AdExchanger// March 4th, 2011

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dismissing The History In a court filing, ad technology firm interclick says it believes that the “history sniffing” lawsuit against it is without merit and should be dismissed as it is “too speculative.” Read more. MediaPost’s Wendy Davis adds, “Interclick argues, (plaintiff Sonal) Bose […]

Online Advertising

New INVISION Digital Product To Incorporate Display, Online Video And Mobile Says CEO Clarizio

BY AdExchanger// March 3rd, 2011

Yesterday, media sales planning and management platform company INVISION announced new debt-structured financing that “will support INVISION’s development and launch this year of the DealMaker Crossroad (DMC) … as well as DealMaker Digital, a comprehensive digital ad sales planning and management system.” Read the release. INVISION CEO Lynda Clarizio, formerly head of Aol’s Platform-A, discussed […]

Mobile

Traasdahl Starts TapAd - A Mobile Demand Side Platform

BY AdExchanger// March 3rd, 2011

Today, a new ad technology start-up, TapAd, announced its formation and its list of investors which includes well-known entrepreneurs from AppNexus, Clickable, Simulmedia and more. In the press release, the company positions itself as “the first real-time advertising platform for iPhones, iPads, Androids and smartTVs.” Read the release. Are Traasdahl, CEO of TapAd and former […]

Ad Exchange News

The New York Times On PayWall, Group Buying; Twitter Going Small; AdKeeper Adds Brands

BY AdExchanger// March 3rd, 2011

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. NYT: Pay Model, NYT-GroupOn Imminent The New York Times issued a press release to reiterate NY Times CEO Janet Robinson’s statement at the Morgan Stanley conference: “The pay model for NYTimes.com is in the final testing phase, and we expect it will launch shortly.” […]

Online Advertising

Mediabrands' George To Publishers: For The Agency Trading Desk, Context Is Just An Attribute

BY AdExchanger// March 2nd, 2011

The Internet Advertising Bureau has posted a short video clip for its data-and-media “Great Debate” panel led by Federated Media’s John Battelle on Day 3 of the Ecosystem 2.0 conference in Palm Springs, California. Not included in the clip is Mediabrands’ agency exec Quentin George giving clear guidance to publishers with a dose of audience-based […]

Online Advertising

At IAB, Microsoft's van der Kooi Talks Privacy, IE 9, And Do-Not-Track

BY AdExchanger// March 2nd, 2011

At Monday’s session of the Internet Advertising Bureau Annual Leadership Meeting in Palm Springs, California, Microsoft’s Rik van der Kooi presented his company’s view on the importance of the ad industry finding solutions for consumers and businesses when it comes to the use of data in online advertising. For video of his complete presentation, click […]

Ad Exchange News

More Display Ad Market Data; Cost Per View Pricing For Video; One Billion Ad Tags

BY AdExchanger// March 2nd, 2011

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Ad Market Data In an article on the WSJ’s Digits blog, new eMarketer data says, “Facebook should boost its share of the $10.1 billion U.S. display-ad market to 21.6% from 13.6% in 2010, as more big brands begin marketing on such sites, eMarketer […]

Online Advertising

With Eye On Ad Analytics, Click Forensics Acquires Adometry; Takes Adometry Name

BY AdExchanger// March 1st, 2011

Analytics and fraud prevention company Click Forensics announced that it has acquired ad verification firm Adometry. Click Forensics is also assuming the Adometry name as the release states: “The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market.” Read the release. Paul Pellman, CEO of […]

Ad Exchange News

IAB Live Blog! - Demand Media Speaks

BY AdExchanger// March 1st, 2011

We’re doing it again – it’s the AdExchanger.com “live” blog! Well, it’s not quite “live”. The internet access at the La Quinta venue is “challenging.” (Oh, the irony.) Nevertheless, we’re blogging almost “live”! Today, we’ll cover a discussion with Byron Reese, evp of Demand Media and Richard Rosenblatt, CEO of Demand Media. 9:46 a.m.: Coffee. […]

Publishers

Forbes FMX Looks To Create Trusted, Display Ad Environment For Marketers Says VP Barash

BY AdExchanger// March 1st, 2011

Forbes Media announced last week Forbes FMX – “a ‘Brand Side Platform’ that provides marketers a premium digital environment across the Web for reaching affluent consumers and business decision-makers at scale.” Read the release. Matt Barash, VP & Advertising Director of Forbes FMX, spoke to AdExchanger.com about the launch of his company’s new platform. AdExchanger.com: […]

Ad Exchange News

Private Exchanges Strike Again With quadrantONE; Criteo Hiring 100 Engineers; Selling Anonymous Audience

BY AdExchanger// March 1st, 2011

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Private Exchanges They’re calling the new exchange “Q”. According to Ad Age’s Edmund Lee, “The New York Times Co., Hearst, Tribune and Gannett will start selling the bulk of ad inventory for its newspapers and local TV stations in a closed system to […]

Data

IAB Starts A Data Council; Dolan And Doty Discuss

BY AdExchanger// February 28th, 2011

Yesterday, the IAB announced its first-ever Data Council whose “initial agenda items include: Marketers & Agencies Education -An initiative that will address misinformation around data gathering and usage; Ecosystem Mapping – An effort to clarify the different kinds of data that can be collected through media buying; Data Lexicon – The creation of standard definitions […]

Publishers

Ziff-Davis CEO Shah On Publisher Strategy; Says Marketplace In Danger Of Splitting In Two

BY AdExchanger// February 28th, 2011

Vivek Shah, CEO of Ziff-Davis, a publishing company focused on the technology and game markets, recently spoke to AdExchanger.com about his company and what he’s seeing from the publisher perspective. AdExchanger.com: If you had to pick one key, yet little understood, way that media is changing today, what would it be? VS: I believe that […]

Ad Exchange News

Search Algo Drama - Exchanges Benefit?; Publisher Love For Private Exchanges; What VCs Know About Ad Tech

BY AdExchanger// February 28th, 2011

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search Algo Drama When Google updated its search algorithm (the update is called “Farmer”) to take the air out of so-called content farms, content machine sites across the Web shuddered. Just a few days later, Search Engine Land’s Danny Sullivan looks at some of […]

Online Advertising

iab Annual Meeting: Live Blog!

BY AdExchanger// February 27th, 2011

Yeeha! Let’s give this a try. It’s the IAB annual meeting Day 1 Live blog! Direct links: New IAB chairman Bob Carrigan speaks Google CEO Eric Schmidt Eric Schmidt audience Q&A Outgoing Chair David Moore accepts award; Rothenberg Roasted VIDEO: Bob Carrigan’s presentation courtesy of the IAB VIDEO: Eric Schmidt’s presentation courtesy of the IAB […]