AdExchanger
Articles By AdExchanger
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Facebook Creating Agencies For Its Ads; JumpTap Gets $20 Million For Mobile Display; Epsilon Suffers Security Breach
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Creates Agencies The growing, Facebook services and agency trend is featured in a piece by The Wall Street Journal’s Emily Steel and Geoffrey Fowler. Among the companies mentioned are Blinq Media (AdExchanger.com Q&A), Kenshoo (AdExchanger.com Q&A) and Webtrends as Facebook’s opening of its […]
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AdExchanger: First-Party Data Party
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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TidalTV Gets $30 Million In Funding For Video; Ringleader Gets Aol and Microsoft; In The Name Of The Ad Network
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. $30 Million More For Video Video advertising tech and solutions provider TidalTV – led by Ad.com’s former CEO and co-founder Scott Ferber – announced a healthy, new $30 million round of funding led by New Enterprise Associates with participation from Comcast Interactive Capital and […]
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Aol Getting $60 CPMs; Publicis Enters France With Trading Desk Strategy; eXelate Adds Autobytel
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Getting $60 CPMs Digiday’s Brian Morrissey reports from the Digital Publisher Summit in Utah that Aol’s big ads initiative “Project Devil” is running like a bat out of hell and “commanding unheard-of CPMs of $60 and up.” Morrissey finds skeptics in the crowd, […]
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The Microsoft Advertising Exchange Is Open; van der Kooi Says Come Bid On Our Inventory
Read more on the Microsoft advertising blog, but it’s official as CVP Rik van der Kooi of Microsoft says, “I’m pleased to announce that the Microsoft Advertising Exchange is open for business and that the integration of our ad exchange with the AppNexus real-time bidding (RTB) platform is complete in the U.S.” And, what do […]
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More Search Signal And Display Ads
Still more curation news in Google Search-land as the company says it’s extending its social search strategy and getting the user to help with better search results through recommendation. What’s the impact on display? More targeting opportunities, perhaps. As has been previously announced, Google will allow users to start blocking results. But in a blog […]
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Aegis Talks Trading Desk; APIs Beat Display; Emarketer Says TV Dollars Aren't Coming Online
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aegis’ Trading Desk On the UK’s Association of Online Publishers (AOP) site, a new interview is published with Aegis’/iProspect’s Louisa Wong, who heads Aegis UK trading desk strategy. She offers, “A trading desk strategy cannot be prescribed at a local level, the fundamental tactics […]
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Collective Buying More Video; Adds Web TV Enteprise In The UK
Collective is back on the acquisition trail and its at least partially paved with video advertising companies as the company follows its Oggifinogi purchase with the acquisition of UK-based, video ad network Web TV Enterprise. Read more on Collective’s site. Collective CEO Joe Apprendi and Web TV Enterprise’s Jamie Estrin discussed the news and its […]
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Industry Reaction: eBay Buys GSI Commerce
Yesterday, eBay announced the acquisition of eCommerce fulfillment and marketing tech company, GSI Commerce for $2.4 billion. Read more. AdExchanger.com asked the following members of the ad ecosystem: “What is your take on the acquisition of GSI Commerce by eBay?” Click a name or scroll down for more: Jake Bailey, Chief Evangelist, Rich Relevance Rick […]
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Adap.tv Gets $20 Million For Video Ads; Washingon Too Focused On Privacy?; Yahoo! In Acquisition Mode
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adap.tv Takes In $20 Million TechCrunch reports that Adap.tv has raised another round of financing led by Bessemer Venture Partners to the tune of $20 million after raising $4.5 million in October 2010. That’s $43 million total. It appears the company is full steam […]
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eBay Buys GSI Commerce
With $2.4 billion in cash and debt, Ebay clearly stated that they intend to be the player in e-Commerce as they acquired GSI Commerce on Monday. GSI Commerce shareholders are ecstatic. Their stock is worth 50% more than it was on Sunday. From the release, the company states that the “acquisition enhances eBay’s position as […]
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Paparo Joins AppNexus; Discusses New Product Leadership Role
Ari Paparo has moved to real-time ad platform AppNexus to become their senior vice president of product management. According to the release, Paparo “brings over 10 years of experience overseeing the development of the industry’s leading advertising technology platforms at Google, DoubleClick, and Nielsen.” Read it. For more background, read Paparo’s October 2010 AdExchanger.com Q&A. […]
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Plaintiff Drops Claim Against interclick; AdMeld Starts Consulting Biz; Publicis Sees Rosy Future Led By Digital
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. interclick Plaintiff Drops Claim On Friday, online ad tech company interclick announced that the heat from the so-called “history sniffing” lawsuit may be subsiding. According to a release, “the plaintiff amended her complaint and voluntarily dropped her claim that interclick had violated the Electronic […]
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AdExchanger: Nice Branding
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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IBM Optimizing Social, Email For The Marketer; Yahoo! And Google Adding Ads To Search; Futures Platform Legolas Gets $5 Million
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IBM Optimizing For The Marketer Here comes Big Blue. IBM announced separate products yesterday targeting the social media and email spaces with Coremetrics Social and Unica Pivotal Veracity Email Optimization Suite intended to provide “marketers real-time data from social media channels,” according to an […]
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One Question: How Are The Slices In The Marketing Dollar Evolving Today?
Often, a question doesn’t have an easy answer in the digital advertising business. This is a new column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is Tolman Geffs, Co-President of Jordan, Edmiston Group, which provides investment banking services in the media and information […]
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Adobe Reports Big Q1 2011 Revenues; Google Search And Display Strategy; Microsoft's Internal Do-Not-Track Battle
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adobe Reports Big Revs Adobe Systems reports fiscal Q1 (ending March 4, 2011) financials on Tuesday and, according to the release, the company “achieved record revenue of $1.028 billion, compared to $858.7 million reported for the first quarter of fiscal 2010 and $1.008 billion […]
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From ARF Re:think 2011, WPP CEO Sorrell Says IBM And Accenture Are At The Gates
Tuesday night’s keynote address at the Advertising Research Foundation’s Re:think 2011 show featured WPP Group CEO Sir Martin Sorrell, who reviewed his notes on what the future holds for the advertising world. He stressed that ad research will be in the middle of figuring it all out – and so will the importance of data. […]
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Ad Pepper Media CEO Schmidt Says Affiliate Marketing Remains Biggest Growth Driver
Ulrich Schmidt is CEO of Ad Pepper Media, international online advertising marketers. AdExchanger.com: When you established ad pepper media in ’99 with your founding partners, did you think you’d be where you are today? Any memorable strategic shifts? US: When we founded ad pepper, from the outset we had the idea and concept to build […]
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Social Vibe Gets $20 Million Led By Norwest; Google, Yahoo! Get The Behavioral "i"; Canada Eyes Do-Not-Track
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Ad Biz Buzz Social Vibe (AdExchanger.com Q&A) announced that it has raised $20 million ($32 million total to-date) more in venture funding led by new investor, Norwest Venture Partners. According to the release, “The company plans to use the growth capital to accelerate […]
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Papa John's Marketing VP Ensign Discusses Digital Marketing, The Brand And The Keep
Jim Ensign is Vice President, Digital Marketing of Papa John’s International, the world’s third largest pizza company. He recently spoke to AdExchanger.com about data-driven media and his expectations for AdKeeper. Papa John’s is one of the initial brands to sign-up for Adkeeper’s “keep” product. Read the release. Click below or scroll down: Responsibilities Blending E-Commerce […]
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eXelate CEO Zagorski Discusses New DataLinX Platform And Company Strategy
Today, data marketplace and management company eXelate announced its new DataLinX platform which the company says “enables publishers and data owners to not only manage access to their data through a system of configurable ‘plugs’, but also helps reduce the website impact of pixels by monitoring site latency and leveraging ‘pixeless’ integrations which create connections […]
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The Council for Accountable Advertising Forms; Chairman Messer Discusses
Cross Commerce Media, Inc., MediaMath and TARGUSinfo have announced the creation of the Council for Accountable Advertising whose initiatives will aim “to protect clients from sub-standard practices and, at the same time, remove some of the complexity around adoption of cutting edge technology,” according to the release. Read more on the Council’s website. Stephen Messer, […]
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Adnetik Indexing Ad Exchange Inventory; Google The Media Company; Device Fingerprinting Friends Privacy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adnetik Indexing Inventory Adnetik appears to preparing itself – as well as positioning for its clients – for a cookie-free future as it announced the new AIM Index, a part of the “Audience Investment Management (AIM) system” at Adnetik. The index has nothing to […]
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From Re:think 2011 - The CTR Means Nothing Says HP Researchers Leighton And Satiroglu
The four-day, Advertising Research Foundation’s Re:think 2011 show was up and running in New York City today. And, there were few media buyers and sellers in sight as the analysts and researchers of the media world took over the Marriott Marquis to share notes, agree to disagree, and see if what’s in-house is up-to-date. A […]
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One Question: Why Is Cross‑Channel Attribution Important To The Marketer?
Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is David Skinner, SVP Client Solutions / Account Management at [x+1], an online targeting platform. He recently answered the […]
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MarketShare Aiming At Analytics Market Says CEO Nichols
Wes Nichols is CEO of Marketshare, a provider of predictive models and software for marketing. AdExchanger.com: What is the problem MarketShare solves today? WN: The problem MarketShare solves is actually an age-old one made even more complex with the digital era: where and how should I invest to drive sales for my company? I’m not […]
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NY Times SVP Nisenholtz On Paywall; Australia Adds OBA Self-Reg Site; The Facebook Likeberg
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More NYT Paywall Reaction All Things D’s Peter Kafka interviews The New York Times’ SVP Martin Nisenholtz about his company’s long-awaited paywall strategy. One tidbit – Nisenholtz on why the Ipad subscription costs more: “We built the pricing architecture off of the research as […]
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AdExchanger: The Signature Nears?
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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New York Times Digital Subscription Pricing Arrives; No AdSense For Facebook Apps - Still; AdXpose Certifying Networks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 10 Days Until NYT Subs Publisher Arthur Sulzberger announces on his company’s NYtimes.com site that beginning March 28 (but testing started in Canada yesterday), you can get your very own digital subscription to the New York Times or, you can just stay the way […]