AdExchanger
Articles By AdExchanger
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Ad Trade Adweek Relaunches; Math Trumps Software; Magna Sees Online Growth Led By Display
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adweek Re-Launches Three brands for the price of one – Adweek is relaunching this week by folding its Mediaweek and Brandweek brands into the flagship publication. According to the WSJ, “[Adweek editor Michael] Wolff said he thinks the new Adweek will have ‘more high-value […]
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Experian Marketing Services GM Balducci On Digital Ad Strategy And Audience IQ Platform Powered By Turn
At this week’s ad:tech trade show and conference, Experian Marketing Services announced that media buying platform Turn will help power display ad buying for Experian’s AudienceIQ platform. According to the release, “Audience IQ enables advertisers to potentially access offline direct marketing data from almost every U.S. household” which can be used to address audiences online. […]
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AdExchanger: Adtechophobia
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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IPG's Agency Trading Desk, Cadreon, Turning Into TAP; Funding Gone Wild With MarketShare, VideoSurf, INVIDIA
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cadreon Turning Into TAP In a press release, IPG’s Mediabrands announced a strategy shift as Mediabrands will realign its operating units formerly under Mediabrands Ventures. In addition, Mediabrands announced the development of the next phase of Cadreon called “TAP,” which is described as “The […]
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Google Display Network Reserve Launched As Google Discusses Q1 2011 Revenues
Today, Google reported its Q1 2011 earnings and though Wall Street may have been disappointed as GOOG stock fell 5%, the company still reported $8.08 in earnings per share (or $2.3 billion in profit!). Revenues were up 27% to $8.58 billion in Q1. Read the release. And, get the earnings slides (PDF). The company’s earnings […]
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SVP Jacobs Discusses Advertising.com, Huffington Post And Aol Ad Strategy
At ad:tech in San Francisco, Aol svp of publisher services, Dave Jacobs, discussed Advertising.com and Aol’s ad strategy with AdExchanger.com. At the show, Aol’s ADTECH unit announced ADTECH Lite “an ad management platform now available to small publishers and advertisers at no cost, reaffirming ADTECH’s commitment to help start-up and small businesses compete and grow […]
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IAB On Display Ads, Performance Pricing Momentum; Ad Network Tatto Media Sold; Adconion Adds COO
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online Ads Up; Performance Reigns The IAB has released new U.S. online ad spending statistics for the full year and Q4 of 2010 and PaidContent’s David Kaplan notes how quickly online ad biz appears to be growing in comparison to the rest of the […]
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GM Resnik Discusses Redesign Of Gannett Digital Network Websites, Impact On Ads
Josh Resnik is VP/GM of Gannett Digital Network, a group of Gannett owned-and-operated websites. He discussed his network of site’s recent redesign and its impact on digital advertising strategy with AdExchanger.com. AdExchanger.com: Why move towards the OPA ad units, the bigger ad units? Are there any pitfalls to that strategy that you need to look […]
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Media Armor Closing Gap On Mobile Display Ad Measurement Says Co-Founder Zalman
Elizabeth Zalman is co-founder of Media Armor, a mobile advertising analytics company. AdExchanger.com: Please talk a little bit about your background and how you all came up with the idea for Media Armor? EZ: My career began at Dotomi, where I led the adoption of RTB and associated real-time consumer valuation as part of the Media […]
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The Commercial Privacy Bill of Rights Act of 2011; TubeMogul Adds Video DSP; OpenRTB Expands For Standardization
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Senators Present Privacy Bill U.S. Senators John Kerry and John McCain announced their plans for a privacy bill. ClickZ’s Kate Kaye provides an overview of “The Commercial Privacy Bill of Rights Act of 2011” which she says addresses both online and offline data privacy. […]
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Inadco Offering Cost Per Lead Advertising Platform For Display; CEO Walker And COO Zinman Discuss
James Walker is CEO and Dave Zinman is COO of Inadco, a cost-per-lead, display advertising platform company. Today, the company announced Zinman’s hiring. Read the release. AdExchanger.com spoke to the Inadco executives yesterday. AdExchanger.com: Can you talk a little bit about why you’ve decided to become more public about Inadco now? JAMES WALKER: The problems […]
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CEO Latham Says Encore Media Metrics Incorporating Attribution For Paid, Owned And Earned Media - Including Social Media
Steve Latham is CEO of Encore Media Metrics, an attribution technology company. AdExchanger.com: So, you started the company through selling your agency, correct? SL: Yes, we are using proceeds from the sale of my agency, Spur Interactive, to fund the launch and growth of Encore Media Metrics. While we don’t need to raise additional capital, […]
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SearchIgnite Is Now IgnitionOne; The World Loves Display Ads; Real-Time Bidding For Social, Too
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. SearchIgnite Is Now IgnitionOne Looking to move beyond its search-focused roots and capture a broader group of buyers, Dentsu’s SearchIgnite has renamed itself as “IgnitionOne” and combined SearchIgnite’s performance marketing tech with Netmining’s “on-site optimization and real-time audience scoring capabilities” according to a release. […]
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Amazon Begins Display Ad Retargeting
Hey, what’s this…? Looks like Amazon has started retargeting as last week’s news from analyst Ben Schachter of Macquerie Research (via GigaOm) may just be a hint at what’s happening inside the e-commerce giant. After visiting a few tech news sites where I’ve found many retargeting ads in the past, I visited 9 to 5 […]
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The Digital Advertising Ecosystem Needs More People Says Angel Investor Neumann
Ad tech angel investor (33Across, Flurry, Magnetic, Metamarkets, PerformLine, The Trade Desk, XA.net, and Yieldbot among others) Jerry Neumann recently spoke to AdExchanger.com about his views of the digital advertising ecosystem today. Click below or keep scrolling to read his answers… What is missing in the digital ad ecosystem today? Is there room for more […]
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Greg Coleman Discusses His New Role As President Of Criteo
Last Thursday, personalized ad technology company Criteo announced that it had hired former Huffington Post CRO, Aol and Yahoo! exec, Greg Coleman, to be its president. Read the release (PDF). Coleman spoke about the opportunity ahead with Criteo and his own recent experience in the online ad space. Click below or scroll for more: In […]
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Data Supply Chain And The FTC; Amazon Display Strategy; Google CEO Page Ups Wojcicki For Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Data Supply Chain And The FTC The former director of the Consumer Protection Bureau at the U.S. Federal Trade Commission (FTC), Lydia Parnes, talks to BostInnovation.com about her time at the FTC. She offers recommendations to startups saying that they should think “about online […]
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Blinkx Acquires Burst Media; Burst CEO Coffin Discusses Sale Of Ad Network
On Friday, UK-based video search engine and ad network Blinkx purchased U.S.-based ad network Burst Media for $30 million in cash and stock. According to the release, “The combination of the two companies will bring Blinkx’s 35 million hours of online video and TV to Burst’s audience of over 130 million unique users (source: comScore […]
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AdExchanger: Attribution Pachinko
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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EU Adding Privacy Icon; PubMatic Offering Audience Segmentation To Publishers; Facebook Ecommerce
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. EU Privacy Icon Industry groups in the European Union are adopting a behavioral icon similar to the U.S. in advance of coming behavioral advertising regulation in May. ClickZ’s Jack Marshall writes, “Designed to give European consumers choice around how their data is collected and […]
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Verizon Digital Marketer McLean Talks Culture Shift At X+1 NexTargeting Event
The marketer speaks. And, this time it’s Verizon’s Patrick McLean at today’s NexTargeting event sponsored by at [x+1] in New York City. McLean, who leads Verizon Interactive, which is the digital marketing arm of Verizon, discussed how his marketing group is driving into the digital, data-driven future as well as scrambling over and around his […]
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Adara Media Leveraging Data Of Loyalty Programs To Reach The Right Audience Says CEO Han
Layton Han is CEO of Adara Media, a provider of online solutions for loyalty programs. AdExchanger.com: How has your experience as founder of MyPoints.com informed your work as CEO of Adara Media? LH: MyPoints was a loyalty program leveraging data to provide highly effective advertising solutions to retailers. Using this data to provide relevant offers […]
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Marin Software Gets $$$ For Buying Platform; Bain Talks Twitter; Display CPM Trends
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marin Gets $16 Million Marin Software (AdExchanger.com Q&A), whose roots in the search engine marketing platform world, announced that it has raised $16 million in Series E financing from Crosslink Capital among others. That brings the company to a total raise of about $50 […]
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CEO John Discusses Latest Funding For Ad Network Rocket Fuel
Ad network Rocket Fuel announced that it has raised an additional $6.6 million in funding led by Northgate Capital with participation from existing investors. Total funding to-date is $26.6 million. According to the release, “Rocket Fuel’s Series ‘C’ funding brings its overall corporate valuation to $160 million, and based on its current run‐rate for sales […]
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Technorati Gets Its Own Ad Exchange; Obama Likes Retargeting; Google May Be Facing Anti-Trust Inquiry
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Technorati Exchange AppNexus has helped give birth to its second exchange in two weeks (the first being Microsoft’s) as blogosphere aggregator Technorati announced a new, private exchange. AdWeek’s Mike Shields writes, “AppNexus, which provides technology and software to both publishers and advertisers, will […]
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Magnetic Continues To Focus On Search Retargeting Data, Adds Media Says CEO Shatkin-Margolis
Magnetic CEO Josh Shatkin-Margolis spoke to AdExchanger.com recently about his company and the search retargeting data space. Click below or scroll down to read more: The Company’s Evolution Data Marketplace Observations Target Market How Does Magnetic Handle Creative Future Product Development Comparing Financial Markets To Ad Marketplaces The Privacy Debate AdExchanger.com: Since we spoke a […]
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Ad Age's Audience Buying Guide; Stickin' It To the Patent Troll?; Real-Time Social Signal
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Audience Buying Guide Ad Age has released a new “Audience Buying Guide” which offers a boat-load of articles on the data-driven ad world beginning with… Kathryn Koegel’s guide to acronyms here. Ad Age’s Kunur Patel covers the Group buying ecosystem here. Rebecca Lieb looks […]
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CEO Karnstedt Says Efficient Frontier Seeing Major Impact From Data-Rich Facebook
David Karnstedt is President and CEO of Efficient Frontier, a performance marketing company. Karnstedt discussed his company’s strategy and recent momentum with AdExchanger.com. Click below or scroll down to read more: Today’s Trends On The Industry’s Attribution Challenges EF’s Digital Channels Target Market Clients And First-Party Data Profitability, Funding, Acquisitions Search & Display Misconceptions OBA […]
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Yahoo!'s Search Direct May Leverage Search Retargeting Says SVP Seth
A couple of weeks ago, Yahoo! announced its new “Search Direct” product which “predicts search results as fast as a person types, character by character, and presents those results” among other features. Read more on the Y! corp blog. Shashi Seth is the SVP of Search products at Yahoo!, Shashi Seth, discussed the implications of […]
