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Buried DOJ Evidence Reveals How Google Dealt With The Trade Desk
In the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture of how Google interacts and competes with its main DSP rival, The Trade Desk.
DOJ vs. Google, Day Four: Behind The Scenes On The Fraught Rollout Of Unified Pricing Rules
On Thursday, the US district court in Alexandria, Virginia boarded a time machine back to April 18, 2019 – the day of a tense meeting between Google and publishers.
Google Ads Will Now Use A Trusted Execution Environment By Default
Confidential matching – which uses a TEE built on Google Cloud infrastructure – will now be the default setting for all uses of advertiser first-party data in Customer Match.
Unraveling The Mystery Of PubMatic’s $5 Million Loss From A “First-Price Auction Switch”
PubMatic’s $5 million loss from DV360’s bidding algorithm fix earlier this year suggests second-price auctions aren’t completely a thing of the past.
The DOJ vs. Google, Day Two: Tales From The Underbelly Of Ad Tech
Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One.
Your Day One Recap: DOJ vs. Google Goes Deep Into The Ad Tech Weeds
It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath. But that’s what happened during the first day of the Google ad tech-focused antitrust case in Virginia on Monday.
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DOJ vs. Google, Your Day Three Download: A Former Googler On The Stand And Auction Dynamics In The Spotlight
Day three of the Google ad tech-focused antitrust trial in Virginia was like a guided tour of arcane auction mechanics.
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The DOJ vs. Google, Day Two: Tales From The Underbelly Of Ad Tech
Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One.
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Unraveling The Mystery Of PubMatic’s $5 Million Loss From A “First-Price Auction Switch”
PubMatic’s $5 million loss from DV360’s bidding algorithm fix earlier this year suggests second-price auctions aren’t completely a thing of the past.
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Google Ads Will Now Use A Trusted Execution Environment By Default
Confidential matching – which uses a TEE built on Google Cloud infrastructure – will now be the default setting for all uses of advertiser first-party data in Customer Match.
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DOJ vs. Google, Day Four: Behind The Scenes On The Fraught Rollout Of Unified Pricing Rules
On Thursday, the US district court in Alexandria, Virginia boarded a time machine back to April 18, 2019 – the day of a tense meeting between Google and publishers.