AdExchanger
Articles By AdExchanger
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DG Acquires Ad Technology Company MediaMind
Today, looking to expand beyond the capabilities of its broadcast TV ad distribution network as well as its Unicast division, DG (formerly DG FastChannel) acquired online ad technology company MediaMind for $414 million in cash and stock. Chairman and CEO Scott Ginsburg claimed in the release, “This is a game-changing transaction that provides DG with […]
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Group M's Mindshare Unit Focusing On Data-Driven, Client Strategies With New Analytics Leader Richard Lawrence
Richard Lawrence has been named Leader, Business Science & Marketing Analytics at Mindshare North America, a media agency within WPP’s Group M. In reference to the hiring of Lawrence, Mindshare North America CEO Phil Cowdell said in a release, “His broad expertise in research, interpreting data, and client consulting will help us better identify and […]
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What Marketers Crave; More Google-Admeld In Review; Lijit Taps Turn For RTB
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What Marketers Crave! Thanks to Adometry, a new study has been released by Forrester Research on what all of you naughty marketer types out there are thinking in regards to data-driven, digital ads. Evidently, measurement and audience insights are top of mind in your […]
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Bizo Adds URL Shortener For B2B Data; Display Is Like A Supermodel; Funding With Flash Cookies
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Capturing The B2B Targeting Data Bizo announced that it will look to the URL shortener world to generate more rich data feeds for its B2B data business. According to the press release, The Bizo Switchboard is “the first smart link shortener for business.(…) Switchboard […]
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PubMatic CEO Goel Discusses Acquisition Of Sell-Side Platform Competitor Admeld By Google
In an interview with AdExchanger.com, sell-side platform CEO Rajeev Goel of PubMatic offered his views on Monday’s acquisition of its competitor Admeld by Google. Read full coverage of the acquisition here. AdExchanger.com: Generally speaking, what is your view on the impact of the acquisition on the ad ecosystem, and publishers specifically? RAJEEV GOEL: An acquisition […]
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Industry Reaction: Google Buys Admeld
On Monday, Google announced the acquisition of Admeld, a sell-side platform which includes RTB’d inventory, real-time bidded tools for publishers and a list of big brand publisher clients. Read yesterday’s coverage. We asked a selection of ad industry participants their views on the following question: “What’s your take on Google’s acquisition of AdMeld?” Click below […]
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TellApart Gets $13 Million For Retargeting; OpenX Gets Into Japan; WPP's The MIG Gets New GM
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TellApart Grabs Mad Cash Led by former Googlers Josh McFarland and Mark Ayzenshtat, retailer retargeter TellApart announced a new $13 million round of funding led by vc firm Bain Capital Ventures and existing investor Greylock Partners. The press release shed some light on the […]
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Google VP Mohan On The Acquisition Of Sell-Side Platform Admeld
Google VP of Product Neal Mohan, who helps drive advertising product strategy at the company, spoke to AdExchanger.com about today’s announcement regarding the acquisition of sell-side platform Admeld. AdExchanger.com: What will happen to the Admeld team post-acquisition? NM: One of the big drivers of the acquisition is, in fact, the team. We were incredibly impressed […]
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It's Official - Google Buys Admeld
According to The Official Google blog, Google has purchased AdMeld for a still-to-be disclosed sum. From the Google blog post and VP Neal Mohan: “By combining Admeld’s services, expertise and technology with Google’s offerings, we’re investing in what we hope will be an improved era of flexible ad management tools for major publishers. Together with […]
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Digital Needs To Address Overall Brand Metrics Says Digitas EVP de Greve
Norman de Greve is Executive Vice President at Digitas, an integrated advertising agency and a member of the Publicis Groupe. de Greve recently spoke to AdExchanger.com about a wide range of topics across digital advertising. AdExchanger.com: What is the big problem that needs to be solved in digital in your estimation? NdG: We need a […]
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Turn Announces Audience Platform; Private Exchanges Are The Rage; AdMeld/Google Reaction Already Bubbling
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Turn Rolls Out DMP Swarmed over by the Google/AdMeld rumor last Thursday, Turn announced its “Turn Audience Platform” as the company positions its data management platform, or DMP, as a major part of its strategy targeting direct advertisers and agencies. Don’t worry media/DSP lovers, […]
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Context Still Matters Says NY Times SVP Nisenholtz At Digital Media Summit
If your favorite stars are in the digital advertising technology world (and why wouldn’t they be?), then last week’s Digital Media Summit in New York City was a star-studded affair. Co-produced by LUMA Partners and MediaLink, several hundred attendees came together to hob nob and put their best foot forward to potential acquirers or their […]
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AdExchanger: A Publisher's Nightmare
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Levinsohn Talks About Yahoo!'s Future; Taykey Gets $9 Million For Ad Platform; Math And Commodities
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Levinsohn Speaks On Yahoo! All Things D’s Kara Swisher interviews Yahoo! Americas EVP Ross Levinsohn, who says that the company gets a raw deal. On the content/media side, Levinsohn said that Yahoo! needed to develop a voice and move beyond its aggregation days. On […]
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Report: Google Buys AdMeld - UPDATED - No Deal.... Yet
According to TechCrunch’s Mike Arrington, multiple sources tell him that sell-side platform AdMeld is being acquired for $400 million by Google – a very healthy number – especially if previous rumors of $150-200 million were true and AdMeld held out for more. Also, as Arrington points out, the company raised only $30 million in venture […]
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Agency Hill-Holliday Discusses New Platform Media Practice For Digital
Adam Cahill is EVP, Co-Media Director, and Jenna Umbrianna is Platform Media Manager at Hill Holliday, a full-service communications agency. Cahill and Umbrianna discussed the latest updates to Hill-Holliday’s digital strategy and display advertising, in particular. AdExchanger.com: What’s new at Hill Holliday as it relates to the data‑driven advertising world? ADAM CAHILL: The big news […]
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Display Ramping In EU, Mobile; Display In The Cloud, Too
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Booming In EU The results of the latest IAB Europe survey show that in 2010, display continues to grow. From the release: “With an average growth rate of 21.3%, Display overtook Search advertising as the fastest growing online ad format in Europe. Search, […]
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Industry Reaction: Google Buys Invite Media - One Year Later
PaidContent’s David Kaplan has a look at the one-year anniversary of Google’s acquisition of Invite Media with its co-founder Zach Weinberg who tells Kaplan that Invite has “largely been ‘left alone’ in terms of conducting its business.” Read it. At yesterday’s Conversational Media Summit, Google exec Neal Mohan said, “Invite Media has been one of […]
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Undertone Seeing Video Ad Sales Ramp; DSP Love Down Under; More Landscapes - No, Really
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Undertone Sees Video Ramp In another private company earnings release of sorts, ad network Undertone says that its business is booming and offers up the following in a press release: “A year-over-year increase in video advertising revenue of more than 400 percent; a video […]
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Google VP Mohan Speaks Display Ads, Invite Media At Conversational Marketing Summit
The Conversational Marketing Summit continued for a second day at the Hudson Theater in New York City as Internet Week hurtled along. In the late morning, “The Charlie Rose of New Media” – a.k.a. Federated Media‘s John Battelle – proceeded with his long list of interviewees as Google VP of Product Neal Mohan became his […]
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UK-Based Jemm Media Growing SSP And Ad Network Hybrid Model For Display Advertising Says CEO Whaley
Matt Whaley is CEO of UK-based Jemm Media, a real-time network for display advertising. Whaley is also Chairman of IASH (Internet Advertising Sales Houses). Click below or scroll down for more: The Business Model Jemm Technology Company Momentum And Competitive Set Looking At EU Inventory Pools By Country Agency Trading Desks Growth Plans Privacy Risk […]
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IBM's Vision For The Marketer And New Coremetrics Lifecycle Product With CSO Squire
John Squire is Chief Strategy Officer of Coremetrics, an IBM company. Click below or scroll down for more: Big Data and Marketers Is The Marketer Responsible For Actionable Insights? Coremetrics Lifecycle and Ad Target Products IBM’s Strategic Vision For The Marketer Watson For Ads Looking At Digital Ad Trends Today Will IBM Acquire A “Buying […]
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LiftDNA Providing Service And Tech To Solve Publisher Yield Challenge Says CEO Telyatnikov
Vadim Telyatnikov is Founder and CEO of LiftDNA, a yield optimization & data management platform. AdExchanger.com: Can you talk about what inspired you to start LiftDNA? VT: I was inspired to start LiftDNA because of my experience – and success – managing the yield for myYearbook.com. In the early days of the site, there were […]
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The Complex, Digital Ad Tech Landscape; Business Insider's Blodget Reviews RadiumOne; Meebo Leveraging The Algo
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Landscape On Display In an article in The Wall Street Journal, The WSJ’s Emily Steel looks at the big, digital ad ecosystem and says, “Seeking to milk the huge growth in online advertising, a rush of technology firms have emerged in recent years pitching […]
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Demand-Side Versus Sell-Side: BMO Capital Markets' Digital Ads Panel Yields Differing Views On Innovation Trends
Last Thursday, BMO Capital produced their 3rd annual Advertising & Marketing Services Conference which took place at the Grand Hyatt in New York City. An extensive schedule of public and private companies presented their ideas, products and services which included a panel discussion with MediaBank CEO Bill Wise, [x+1] CEO John Nardone, AppNexus CEO Brian […]
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AdExchanger: Feeding The Graph
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Google Widget To Aid Display Strategy?; Platforms Are Too Expensive; WPP Seeing 6% Growth This Year
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Widget Race Like, Follow, now… +1. Google announced on Wednesday that it’s letting any web publisher add its “+1” widget button to its website and the implications are big. AdExchanger.com has kinda covered this one before but the fact any publisher can add this […]
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BMO Capital Analyst Salmon Sees Momentum For Data And Technology Automating Marketing - And The Enterprise
Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. Salmon recently discussed with AdExchanger.com his latest analysis of the marketing ecosystem in a research piece titled, “The Race For The Digital Marketing Hub: Version 1.2.” Download it (PDF). AdExchanger.com: From your analyst point-of-view, what’s the biggest surprise […]
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Is Twitter Laying The Ground Work For Better Targeting And An Ad Network?
Well, if Facebook isn’t going to do it, maybe Twitter will? More data for informing the “interest graph” could be on its way to microblogging service Twitter as the company announced Tuesday its newest “Follow” button – a javascript “widget.” Widget alert! Tags-on-a-page! Twitter’s Brian Ellin explains in a post on his company’s blog: “Using […]
