What Marketers Crave; More Google-Admeld In Review; Lijit Taps Turn For RTB

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

What Marketers Crave!

Thanks to Adometry, a new study has been released by Forrester Research on what all of you naughty marketer types out there are thinking in regards to data-driven, digital ads. Evidently, measurement and audience insights are top of mind in your thought process. Not as naughty as I would have imagined, but it’s all good. Among the findings, “Forty-three percent of respondents noted that a lack of understanding about who is seeing their ads is an inhibitor to increased investment in the channel.” Download now (pay with some PII).

The Google/Admeld Report Is In… For Now

See all the coverage of this week’s coverage of Google’s acquisition of Admeld on AdExchanger.com here – as well as a soup-to-nuts analysis by PaidContent’s David Kaplan who sees a delay ahead, “Unless the regulatory process is somehow speeded up in the case of Google’s latest acquisition of Admeld, the estimated $400 million deal that would add a new publisher-facing service to Google display/exchange business is at least several months away from actually being completed.” Read it.

Tapping Demand RTB-Style

Adotas’ Gavin Dunaway covers Lijit’s integration into DSP/DMP Turn and writes, “Lijit, ad tech friend to small and midsized publishers, has teamed up with Turn to launch its own real-time bidding (RTB) platform that connects to just about every demand source you can finger: ad agencies, trading desks, DSPs, ad exchanges, ad optimizers and ad networks, oh my.” Read it. And, read the release. Turn is effectively a conduit to demand for Lijit’s network of publishers.

Display With Disclaimers

Ever had to put a disclaimer in your display ad? Then you know the pain of politico reps as ClickZ’s Kate Kaye covers the U.S. government’s efforts to ensure that display advertising has proper transparency on the political spend behind it. She writes, “Facebook in April sent the [Federal Election Committee] a request for an advisory opinion, following a similar request made by Google late last year. Facebook argued that candidates and other political advertisers should not have to include a disclaimer in their display ads on the social site.” Read more.

Creating Audience

Scout Analytics’ Matt Shanahan gets busy on his company’s blog to explain the value of audience. He writes, “Advertisers don’t buy page views they buy audience. A publisher’s business model has to produce and monetize an audience. So what kind of audience is profitable? A loyal one.” Read his proof.

On The Edge(Rank)

Blinq Media CEO Dave Williams grabs the Ad Age microphone and discusses the intricacies of the Facebook advertising system. He writes about “EdgeRank” and describes it as “a newer measure, [which] determines the likelihood that consumers will receive certain stories in their news feeds. In Facebook terminology, an ‘edge’ is an action taken by a consumer. EdgeRank measures exposure to this action — whether a post, a like, a photo or something else.” Read what this has to do with ads.

How Big Is The Ad Pie?

Pricewaterhouse Coopers has released its predictions for media spending in the entertainment and media sector for the next 5 years. The future looks bright according to MediaPost’s Gavin O’Malley who reports on the latest research: “Domestically, the Entertainment & Media market is expected to grow at 4.6% compound annual growth rates — reaching $555 billion in 2015 — while online ad growth should average 12.2% annually through 2015.” That’s a lotta martinis. Read more.

Have Another Cup Of Attribution

Citrusleaf, which was started by former Aggregate Knowledge and Yahoo! dudes, announced its Citrusleaf Real-Time Attribution (RTA) product which it claims “helps leading ad exchanges, demand-side platforms and ad networks to efficiently store and quickly retrieve select user behavior history from huge volumes of impression data.” Are you leading? I thought so. Read the release.

Researching It