AdExchanger
Articles By AdExchanger
-
The Facebook Update; Microsoft Exchange Expands; Google Shuts Down Another Experiment
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Facebook Update Facebook’s long-awaited announcement regarding updates to various components of its website finally came yesterday. In revealing new apps around “open graph,” site users will be able to create even more connections around everyday goings on such as “I’m eating”, “I’m reading […]
-
The State Of Turn: CEO Demas On Demand-Side Platform Momentum And The IPO End Game
Bill Demas is CEO of Turn, a data and media management platform. In the first of a series of articles with industry executives, AdExchanger.com sat down with Demas to discuss his company, his views on the space and the state of Turn today. AdExchanger.com: What are Turn’s priorities for addressing each of the digital channels? […]
-
Hi-Media Wants To Be The Google Ad Exchange Alternative In Europe Says CEO Zimmermann
Cyril Zimmermann is CEO of Paris-based Hi-Media, an online ad network and publisher. On Wednesday, the company announced that it would launch its own ad exchange through the AppNexus platform. Read the release (PDF). AdExchanger.com: Tell us a little bit about Hi Media. CZ: Hi-Media is now an old story. I created the company 15 […]
-
Adchemy Gets Millions, Microsoft; AdKeeper CEO Kurnit On Google +1; Krux Digital Growing Sell-Side DMP
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adchemy Says Intent Rules In a Series E round which brings its total financing to $120 million, search ad technology firm Adchemy announced that Microsoft among others had dropped $61 million in the company along with a couple of venture firms. Adchemy sees intent […]
-
Glam Media Buys Social Publisher Ning; Google Starts Display Ad Curation; WSJ Plunges Into Facebook
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Glam Adds Ning Glam says its entering the social realm. Yesterday, the company announced that it has bought Ning, an Andreesen-Horowitz-funded social networking company. All Things D’s Kara Swisher says the purchase was for around $200 million. Glam says in the release, “the acquisition […]
-
What Should Yahoo! Do Next?
Yahoo!’s recent woes have been well-chronicled as display advertising performance has lagged industry averages, several talented executives have exited and now CEO Carol Bartz has been fired – to name a few “challenges.” But, plenty of assets – if not opportunity – still remain in tact for Yahoo!. So, AdExchanger.com reached out to a selection […]
-
OMG's Annalect And Kenshoo Partner; Google And The Anti-Trust Revue; Calling The RTB Plumber
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Now Serving The Agency Omnicom Media Group’s Annalect and media buying platform Kenshoo announced a partnership which it says will bring together Annalect’s strategic acumen and Kenshoo’s engineering capabilities. The companies said in a release that beyond SEM, social and other “emerging” online solutions, […]
-
PHD Mobile Director Candela Reviews Rich Media And Mobile Advertising Momentum
Last Thursday, Medialets announced that it would extend its mobile rich media capabilities from mobile apps to the mobile web. Read the release. PHD Mobile Director Sal Candela discussed mobile from his media agency vantage point including rich media needs across mobile app and web environments. AdExchanger.com: Has mobile finally “hit” at PHD? SC: I […]
-
VeriFone Media Exec Polos Sees Audience Buying In The Digital Out-Of-Home Market
Chris Polos, Head of Advertising Solutions at VeriFone Media, discussed the out-of-home market and the impact of audience buying. His company recently reached out to marketers whose target market was among the throngs visiting during New York City’s most recent Fashion Week. AdExchanger.com: Considering your background at companies such as Tacoda, are you surprised about […]
-
Data Makes CMO And CIO Fast Friends; AP Eyes Mobile Display; appssavvy Says No To Banner Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marketing And IT Unite CMOs and CIOs have slowly become friends over the past few years according a new article on Ad Age. As marketing is increasingly infused with big data and its technological requirements, CMOs and CIO have no choice but to come […]
-
New Mediabrands CTO Wenzek Discusses The Agency And Technology Nexus
Hagen Wenzek is the newly-appointed CTO of IPG‘s Mediabrands unit. He recently discussed his new role and technology strategy for the agency with AdExchanger.com. At a high level, how will your experience at IBM help you create strategy in your new role as Mediabrands’ CTO? HW: I was at IBM for 12 years and my […]
-
Google's Spencer Talks Direct Deals Vs Private Ad Slots On DoubleClick Ad Exchange
Scott Spencer is Product Management Director of Google’s DoubleClick Ad Exchange. He discussed the new “direct deals” feature of his company’s ad exchange, which was announced here and here yesterday. How is “direct deals” different than “private ad slots”? These really are two different models, which we think are complementary. With private ad units, which […]
-
AdExchanger: Search Retargeting
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
-
InMobi Raises $200 Million For Mobile Ad Network; More Megaexchange Talk; LiveIntent Intends To Grow
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Megamobile Mobile ad network InMobi announced a near-Groupon-like fund raise as the company has received a $200 million investment from Softbank. According to the release, Softbank and InMobi with opportunities to will “explore global scale collaboration (…). It is also expected to generate further […]
-
Responsys CMO Olrich On Cross-Channel Strategy And The Move Toward Display
Scott Olrich is CMO of Responsys, an email and cross-channel, digital marketing firm. The company recently announced its new display product here. Olrich discussed the product and the company’s overall strategy with AdExchanger.com. Why is Responsys moving into display advertising now? What is it that you are seeing that is causing you to add this […]
-
Y Combinator Ad Innovation Conference Yields New Startups Focused On Ads
The ad tech startup factory is alive and pulsing in Silicon Valley! Yesterday, tech incubation company and fund, Y Combinator, produced its Ad Innovation Conference in Mountain View, California. 19 ad tech startups presented themselves in various stages of development. A few companies kept their presentation off-the-record, but most “opened the kimono” in 4-minute, company […]
-
Aol, Yahoo!, Microsoft May Be Partnering For Display; RTB Game Changer; Reviewing Walmart's Acquisition
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Your Remnant Is My Remnant All Things D’s Peter Kafka reports that a new view on how to monetize remnant inventory may be percolating as an unholy collection of not-Google publishers may be looking to merge an element of their display strategies. Kafka writes, […]
-
Google Display's Bender On Brands, The Search-Display Cocktail And YouTube Inventory
Brad Bender is Director of Product Management for Display at Google. In an interview with AdExchanger.com, Bender recently touched on a few of the highlights from his presentation at the Citi Technology Conference on September 8 in New York City. AdExchanger.com: At the recent Citi tech conference, you were asked how Google would take the […]
-
Consolidation Tuesday! Walmart Buys OneRiot For Social Stream; Tribal Fusion Owner Adds More Video With AdoTube
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Walmart Adds OneRiot Walmart announced that it is acquiring social ad targeting startup OneRiot which will become part of the WalmartLabs unit. On the company blog, WalmartLabs’ Anand Rajaraman writes about how the deal came together, “As our teams debated the finer points of […]
-
Cars.com's Wright On What Solutions Are Still Needed For Today's Premium, Digital Publisher?
We asked representatives of the publisher side of the ad ecosystem the following question: “What solutions are still needed for today’s premium, digital publisher?” Below, Jay Wright, Yield Management Group Leader at Cars.com, provides his ideas. “The barriers from a premium publisher perspective are not really technological constraints. Naturally, sales channel conflict is a huge […]
-
TV-Safe In A Digital, Audience Buying World
With economic gyrations affecting stock markets and money supplies the world over, it is yet another excuse for marketers to go back to their recession playbook and consider, “What happens if things get worse from here and, during the next board meeting, the CFO challenges me to cut still more from my supposed, bloated marketing […]
-
WebMD's Kneen On What Solutions Are Still Needed For Today’s Premium, Digital Publisher?
We asked representatives of the publisher side of the ad ecosystem the following question: “What solutions are still needed for today’s premium, digital publisher?” Below, Benjamin Kneen, Interactive Media Manager at WebMD, provides his ideas. “Plenty! The first thing that comes to mind though is a robust toolset to manage data leakage. Cookies are lifeblood […]
-
Ziff Davis CEO Shah On What Solutions Are Still Needed For Today's Premium, Digital Publisher?
We asked representatives of the publisher side of the ad ecosystem the following question: “What solutions are still needed for today’s premium, digital publisher?” Below, Vivek Shah, CEO of Ziff Davis, provides his ideas. “Publishers need to recognize that their audience data, when properly protected, mined and applied, can translate into a meaningful business. First, […]
-
Turner EVP Jacobs On What Solutions Are Still Needed For Today's Premium, Digital Publisher?
Buy-side ad technology firms have been well-financed by the venture capital industry while the sell-side has been less so. AdExchanger.com wondered what opportunities remain for solutions providers looking to serve the premium publisher. We asked representatives of the publisher side of the ad ecosystem the following question: “What solutions are still needed for today’s premium, […]
-
Tremor Video Gets $37 Mil; The Reach Of Project Devil; Are You A Data Scientist?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tremor’s A Buyer Tremor Video announced that it’s latest capital raise of $37 million (with an overall total of $115 million) has just hit its checking account and it plans on going on a shopping spree. Analytics solutions appears to be of interest to […]
-
Jacobs Joins Omnicom Media Group's Accuen Trading Desk As President
Omnicom Media Group (OMG) has announced that Josh Jacobs is the new President of Accuen, OMG’s answer to the agency trading desk trend that has swept through ad holding companies. Jacobs previous experience includes executive roles at Glam Media, where he was SVP of Ad Products and Marketing,, and Yahoo!, where he was VP & […]
-
Katsur Joins Publisher-Side Optimization Firm Maxifier As COO
Anthony Katsur, whose experience ranges from VP of Engineering at DoubleClick to his most recent role at demand-side platform MediaMath where he spent two years as the company’s General Manager. Today, Katsur is announcing that he’s joining publisher optimization firm Maxifier where he will become the company’s COO. In an interview with AdExchanger.com, Katsur indicated […]
-
Will Yahoo! Sell Right Media Exchange?; DOJ Still Probing Google-Admeld
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Right Media Exchange For Sale? Yahoo! may not try to find a new CEO and instead will first consider selling off parts of the company according to an article over the weekend from The Wall Street Journal. The WSJ adds, “The priority-setting doesn’t mean […]
-
Mediacom Data Exec Simpson Discusses Challenges Of Data-Driven Media Buying
The world of data-driven display media is not just about non-guaranteed, remnant media. It’s about guaranteed, too. Lowell Simpson, Chief Data Solutions Officer at GroupM media agency Mediacom, teamed with Yoav Arnstein of Legolas and discussed the world of data and online media – especially as it relates to brands – at last Thursday’s session […]
