Home Ad Exchange News Adobe Reports Big Q1 2011 Revenues; Google Search And Display Strategy; Microsoft’s Internal Do-Not-Track Battle

Adobe Reports Big Q1 2011 Revenues; Google Search And Display Strategy; Microsoft’s Internal Do-Not-Track Battle


Adobe OmnitureHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Adobe Reports Big Revs

Adobe Systems reports fiscal Q1 (ending March 4, 2011) financials on Tuesday and, according to the release, the company “achieved record revenue of $1.028 billion, compared to $858.7 million reported for the first quarter of fiscal 2010 and $1.008 billion reported in the fourth quarter of fiscal 2010. This represents 20 percent year-over-year revenue growth.” Read the release. But, the company warned that the earthquake in Japan would negatively impact Q2 which disappointed Wall Street for the near term – read analyst views in the WSJ. On the earnings call, the company divulged that their January acquisition of Demdex resulted in a negative impact on Adobe’s GAAP tax rate. Also, CEO Shantanu Narayen told analysts, “as it relates to Omniture, 2010 was a record bookings year. We continued to see good strength in the Omniture business, and we would expect to see 2011 also continue to grow bookings the 20% that we’ve talked to you about.” Regarding an update to Omniture’s Online Marketing Suite, Narayen said that “it continues to grow. The real impetus for releasing a new version of the core platform is to, frankly, enable it to continue to be efficient and to start to address the issues as it relates to social, video, as well as mobile. I mean, the amount of mobile growth that we’re seeing through SiteCatalyst exceeds the growth that we’re seeing, clearly, on PCs.” Read the transcript.

Google Search And Display

Google announced on its DoubleClick Search blog (yes, DoubleClick Search blog) that its large-scale search management tool for agencies. The enhancements described in the blog post note new customization capabilities for reporting as Google engineers apparently rebuilt the tool from the ground-up. Google DoubleClick considers this a solution for “the measurement of performance across search and display advertising.” Can you imagine search retargeting getting in here at some point? Uh huh. Read more.

Adobe Partners With Collective

Adobe’s SiteCatalyst web analytics product is integrating Collective’s AMP Audience cloud to shed more light on available audiences for publisher websites currently using Site Catalyst. According to the release, “Collective will enable advertisers to pass segment data for targeting in an automated manner, enabling them to execute retargeting campaigns with more automation, scale and control.” Read the release.

Paywaller Skeptic

Can’t get enough paywall talk can you? Razorfish’s Joe Mele checks in with his views from his personal blog. He’s skeptical: “The real question is whether content or information in the digital age has any real hope of avoiding becoming free.” Mele argues that “scarcity, quality and necessity” of content may help paywall-ers. Read more.

TV Moving Online

Knowledge Networks has released results from a new study which looks at consumer TV viewing habits: “More people are consuming video from TV networks online, and that their tolerance for pre-roll or embedded ads within that video has not diminished since 2006.” Read the release.


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Funding For Data Marketplace

Data marketplace Brilig announced that it has raised $1.8 million from existing investors and “Vincent D’Agostino, co-founder and former President of Webloyalty.” The company plans to continue build out its technology and says that it has new distribution agreements in place with the major ad exchanges and demand-side platforms (DSPs).Read more.

More B2B BD

Retailigence (AdExchanger.com Q&A) announced a channel partnership with B2B Soft to use their Point-of-Sale solution called Wireless Standard. According to the release, the deal should impact retailers using mobile apps by “having new customers with expressed intent to purchase discover them in highly relevant hyper-local searches will drive highly qualified foot traffic directly to retailers’ doors and deliver significant ROI.” Say that 10 times fast. Read more.

Adometry Verifying AdX

Following last week’s DoubleVerify announcement, Adometry announced that it has received certification from Google “to provide campaign verification and effectiveness measurement across the Google Display Network (GDN) for ad inventory bought through Google’s DoubleClick Ad Exchange.” Read more.

For Your PowerPoint

AdWeek takes a page from eMarketer’s script, takes some industry data and re-fashions it into sharp looking graphics appropriate for any seller’s PowerPoint presentation. This week, data from eMarketer (irony!), MediaMind and Acxiom are on display. See them.

More Search And Display

Inspired by the DoubleClick Search announcement, head of agency development at Google, John Nicoletti, writes a think piece on Ad Age and the title says it all: “Why Search Geeks Are Taking Over Advertising; Just Don’t Call Them ‘SEMs’ Anymore.” As it relates to display, Nicoletti offers, “Despite the challenges, don’t be surprised if SEMs start to show up in display conversations and start smashing silos for the marketers they represent.” Read more.

More Display Partnering

PointRoll is on the warpath to grow its display advertising business. In a release, the company says it added TheStreet(.com) and 24/7 Real Media to its display partner list. “Additionally, PointRoll today launched Mobile and In-Stream Video Included Programs with in-stream inaugural partners BrightRoll and TubeMogul and mobile inaugural partners JumpTap and WHERE.” Read it.

HuffPo/Aol Analysis

Parts of the journalism community remains skeptical of Tim Armstrong and Arianna Huffington’s plans at Aol. In a post on media news site The Capital, editor Tom McGeveran predicts,”Within a year, several of the most high-profile editorial hires will leak out to a variety of other news organizations, some old and some new. Before long you will be wondering what happened to all those names. And finally, the fast-and-cheap view of ‘journalism’ will return to AOL-Huffpo, amid reports of mild success after a rocky start, all judged on pageviews and profit margins.” Read more.

The Do-Not-Track Void

Microsoft Advertising hasn’t yet accepted the terms of Do-Not-Track from Microsoft the browser company (IE9) according to a post on the WSJ’s Digits blog. The WSJ’s Jennifer Valentino-DeVries writes, “For now, Web surfers who use the do-not-track tools in Internet Explorer 9 and Firefox 4 will be sending ‘don’t track me’ missives into a void.” Read more.

But Wait. There’s More!

Must Read

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

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The New York Times And Instacart Integrate For Shoppable Recipes

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Experian Enters The Third-Party Data Onboarding Business

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Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

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