AdExchanger
Articles By AdExchanger
-
AdExchanger.com Predictions for 2011: Agencies – Part II
AdExchanger.com reached out to the agency community for their predictions about the digital advertising ecosystem in 2011. This is part two of predictions from the agency world. Click a name below to begin, or scroll: Adam Cahill, EVP, Media at Hill Holliday Jason Deal, SVP, Digital Group Account Director, Initiative USA Dax Hamman, iCrossing, VP […]
-
VP/GM Resnik Says Gannett Digital Network Leveraging Site Ownership To Drive Ad Revenue
Josh Resnik is VP/GM of Gannett Digital Network. AdExchanger.com: First, what is the Gannett Digital Network – an ad network? And where does it fit in the Gannett “mothership”? JR: We are not an ad network. We are a group of owned and operated media sites that are equipped with ad network-quality targeting capabilities (e.g. […]
-
Mischief With The Last Click; Asian Agencies Want North American Footprint; The RTB Bandwagon
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Revealing The Affiliate Biz Convertro CEO Jeff Zwelling shares some of his company’s experience in measuring conversions and attribution for client publishers and says that affiliate marketing can be a minefield if some of his client’s experiences are taken into consideration. He offers, “One […]
-
AdExchanger.com Predictions for 2011: Publishers
AdExchanger.com reached out to the web publishers for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Bob Carrigan, CEO, IDG Communications, Inc. Tyler Fitch, Director, Yield Management, Mindjolt Marc Goldberg, SVP, Business Development, About.com Josh Jacobs, SVP Brand Advertising Products and Global Marketing, Glam Media Richard […]
-
Internet Explorer 9 To Offer Cookie Blocking; Contextual Proximic Gets $4.4 Million; Good CMOs Are Quants
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IE 9 To Block Cookies The next version of Microsoft’s web browser, Internet Explorer 9, will include a feature which will empower users to block cookies being set by ad targeters. The new IE is scheduled to be released some time next year. The […]
-
AdExchanger.com Predictions for 2011: Video
AdExchanger.com reached out to the video advertising, technology community for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Bill Day, CEO, Tremor Media Toby Gabriner, President, Adap.tv Scot McLernon, CRO, YuMe Dave Morgan, CEO, Simulmedia Atul Patel, CEO, OneScreen Inc. Bill Day, CEO, Tremor Media As […]
-
AdExchanger.com Predictions for 2011: Publisher Technology
AdExchanger.com reached out to the publisher technology community for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Frank Addante, CEO, Rubicon Project Michael Barrett, CEO, AdMeld Tom Chavez, CEO, Krux Digital Mario Diez, CEO, quantrantONE Rajeev Goel, CEO, PubMatic Marc Kiven, Founder and CRO, Bright Tag […]
-
Better Advertising CEO Meyer On Open Data Partnership, FTC's Do-Not-Track List And Ghostery
Last week, Better Advertising announced that it would be directing the Open Data Partnership (ODP), which “will provide consumers with full transparency into this data and enable them to edit their information or opt out completely from any participating company’s cookie.” According to the release, initial partners include 33Across, Bizo, BlueKai, Demdex, eXelate, Lotame, SafeCount […]
-
Lotame CEO Monfried Says New Funds To Accelerate Lotame Tech Development, Discusses Company Positioning
Lotame, an online advertising marketing technology company, announced yesterday that it had taken $11 million in Series C funding from all of the company’s existing investors including Hillcrest, Battery Ventures, and Pinnacle Ventures. Read the release. Lotame CEO Andy Monfried discussed what Lotame is going to do with all that cash as well, the data […]
-
More Aol-Yahoo! Rumors; RadiumOne Extending Reach For Publishers; Ad Spend... Going Up!
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Yahoo!-AOL Rumors In a re-hash of an old rumor, Reuters reported yesterday that the AOL-Yahoo! combination is still simmering, but what parts remain after a merger are up in the air. In an effort to concentrate on combining the two companies core media […]
-
AdExchanger.com Predictions for 2011: Agencies – Part I
AdExchanger.com reached out to the agency community for their predictions about the digital advertising ecosystem in 2011. This is part one of predictions from the agency world. Click a name below to begin, or scroll: Tim Hanlon, CEO/Managing Director, Velociter, Mediabrands, IPG Tom Hespos, Chairman, President, Underscore Marketing Vik Kathuria, Managing Partner, Mediacom, WPP Group […]
-
Waiting For The Addressable Online Video Ad Business
At first blush, recent acquisitions in the video ad network space give the appearance the video ad business is on fire – in a good way. But, digging deeper, it seems that exits may not be happening at the levels first imagined for some video ad network entrepreneurs and investors as there have been quite […]
-
Zynga And The Ad Business; History Sniffing And Data Firms Settle; Ad Networks Ponder ATDs And FTC
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Zynga And The Ad Business Mediaweek’s Mike Shields eyes the growing social gaming phenomenon led by Zynga. Shields wonders if ignoring the ad market will bite Zynga in the posterior down the road:“Some say that Zynga’s engineer-heavy culture just isn’t that interested in advertising. […]
-
AdExchanger.com Predictions for 2011: Data – Siddarth Chaudhary, Omniture
AdExchanger.com reached out to the digital advertising community for their predictions about the digital advertising ecosystem in 2011. The following predictions are from Siddharth Chaudhary, Senior Product Manager, Omniture, an Adobe Company. Demand-side platforms and their close cousins will continue to distance themselves from cracking the code of performance advertising for Display; instead they will […]
-
MyThings Offering Personalized Retargeting Optimized For Conversions Not Clicks Says CEO Arbel
Benny Arbel is CEO and founder of MyThings, a B2B personalized retargeting company. AdExchanger.com: Please share how MyThings has pivoted since it was established in 2005 and arrived at a personalized retargeting business model? What have you learned? BA: The change has been more of an evolution than a revolution. When founded, myThings provided behavioral […]
-
Open Data Partnership Announced; TRAFFIQ Adds Search Channel; DoubleClick Ad Exchange Launched In Australia
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Data Providers Unite The Wall Street Journal’s Emily Steel covers a new consortium of data providers called the Open Data Partnership which is intended to help consumers understand what is known about them and what isn’t. Steel writes, “The project is the first of […]
-
AdExchanger: RTB Auction Still Frame
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
-
Metamarkets Enabling Big Media To Effectively Analyze, Price And Predict Inventory Value Says CEO Soloff
David Soloff is CEO of Metamarkets, a publisher analytics company. AdExchanger.com: What have you been up to in the 5 months since last we spoke? DS: Four things: expanding the core engineering team, building the product, deploying with early customers, iterating tightly. We’re building a very large scale data processing and predictive analytics infrastructure to […]
-
FTC Wants Do-Not-Track, Says Ad Industry Not Helping; Specific Media Buys Display Ad Network; Mobile Continues Trajectory
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Do-Not-Track Bubbling The U.S. Federal Trade Commission has issued a draft report recommending that a do-not-track function be implemented. From the release: “The Commission recommends a simple, easy to use choice mechanism for consumers to opt out of the collection of information about their […]
-
Why Mobile Web Sites Are Critical Tools for Advertisers
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to break down the mobile display advertising channel. This is the second in a series of columns devoted to mobile display and its parts. In my last post, Mobile […]
-
Google, AppNexus And The Mayan Calendar
All Things D’s Peter Kafka reports that AppNexus direct access to Google DoubleClick Ad Exchange display ad inventory has been cut-off temporarily for what appears to be one of two reasons – which actually may be intertwined. Kafka quotes a Google spokesperson who suggests there may have been something going on with an unidentified campaign(s) […]
-
Mobile Ad Network Jumptap Going Global As Dentsu-owned CCI Makes Investment
Mobile ad network Jumptap has announced that it has entered into a partnership agreement with Dentsu-owned, Cyber Communications (cci) to provide mobile ad network services in Japan. Also according to a press release, “Under the agreement, cci will be the exclusive partner for Jumptap technology in Japan and will make a strategic investment in Jumptap.” […]
-
Google Getting Into Local Ads - Big Time; Everybody Is Using DSPs; Defining The View-Through
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Local Ads And GroupOn It appears the rumors of Google buying daily deals company GroupOn are coming true as All Things D’s Kara Swisher reports that the price tag may swell to $5.3 billion with an earnout for company types of $700 million. Read […]
-
Travel Ad Network CEO Brian Silver On Acquiring Publisher TravelMuse
Vertical ad network Travel Ad Network (TAN) announced today that it has acquired travel planning website, TravelMuse, and labeled the acquisition the continued “transformation of TAN from a vertical ad network into an integrated digital media company.” Financial details of the deal were not disclosed. Read the release. Travel Ad Network CEO Brian Silver discussed […]
-
VivaKi Nerve Center CEO Hecht Responds; Discusses Google And Demand-Side Platform Strategy
VivaKi Nerve Center CEO Curt Hecht discussed his company’s relationship with Google as well as Publicis/VivaKi’s strategy for pursuing this key relationship as it looks to provide audience-driven buying services to VivaKi member media agencies. Hecht also addressed a recent TechCrunch report that intimated rebates may be a part of VivaKi’s deal with Google. AdExchanger.com: […]
-
AdExchanger.com Predictions for 2011: Publishers - Kirk McDonald, Time Inc.
AdExchanger.com reached out to the digital advertising community for their predictions about the digital advertising ecosystem in 2011. The following predictions are from Kirk McDonald, President, Digital, Time Inc. I predict the industry will continue to work hard to find ways to make it easier to buy and sell digital media. Some innovations are adding […]
-
WSJ What They Know Series Looks At Firefox; Black Friday Momentum Unstoppable Online; Right Media Exchange Adopting CLEAR
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What They Know The Wall Street Journal’s What They Know series continues and loosely suggests that Better Advertising co-founder Simeon Simeonov helped end a project earlier this year by Mozilla to create “do-not-track” functionality for the popular Firefox browser. In the piece, BA’s Simeonov […]
-
Goodzer Extracting Shopping Intent Through Location-Based Product Search
Dmitry Pakhomkin is Co-Founder and CEO of Goodzer, a location-based, shopping search engine. AdExchanger.com: Where did the idea come from for Goodzer? Is it in market today? DP: The idea came from me and my wife’s personal frustration about local shopping and what could help us find things faster and closer to us. At the […]
-
Rocket Fuel CEO John Talks About Sarbanes-Oxley And Start-Up Innovation
Last week, AdExchanger.com noted in its daily news round-up that ad network Rocket Fuel had reported strong growth in revenues for 2010. Read the release. In a brief email conversation with AdExchanger.com since then, Rocket Fuel CEO George John has provided insights on how start-up innovation may be stifled by current U.S. government revenue reporting […]
