Home Ad Exchange News OMG Trading Desk Becomes Accuen; Kontera Adding Mobile; Akamai Is The Display Dark Horse

OMG Trading Desk Becomes Accuen; Kontera Adding Mobile; Akamai Is The Display Dark Horse


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OMG Trading Desk Rebrands

Omnicom Media Group’s display media trading desk has re-branded with a brand new website – and an active twitter account to boot! The site explains, “Accuen is a leading digital media acquisition platform that combines media, data, technology and strategy to buy the audiences you want to reach at scale.” See it. Read the tweets. And, check in on Foursquare.

Adding Mobile

Kontera (AdExchanger.com Q&A) announced new mobile components to its business. According to the release, “The first solution is a related content product, and the second is a relevant ad offering for publishers and brand advertisers.” The company says the solution is already “live” acrosss its publisher network. Read the release.

Facebook Is Big, But Is It That Big?

Simulmedia’s Dave Morgan re-takes the pulpit at his Online Spin blog on Mediapost and points out that sure, Facebook is huge and awesome but…. “Ad I learned from David Poltrack, chief research officer of CBS, during his presentation at the UBS Media & Communication Conference, CBS attracted almost 240 million viewers in October, who spent 210 billion minutes watching CBS programming.” “Data food” for thought.

Captcha Chatta

Adotas’ Gavin Dunaway profiles CEO Ari Jacoby (AdExchanger.com Q&A) and captcha ad kings Solve Media including some recent Solve Media research which “found that both brand and message recall for Type-In Ads killed other types of digital advertising.” Read more.

The Australian Ad Spend

Australia’s AdNews says the Standard Media Index which is used to gauge advertising spend in the region has show a recent slowdown for November “Advertisers have put the brakes on ad spend in the lead up to Christmas, with year-on-year growth slowing to 4.3% in November, (…) whereas September was up 13% and October was up at 17%.” But, Mediabrands Australia executive chairman Henry Tajer tells AdNews that’s due to a strong November 2009 so don’t worry. Read more.


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Akamai Is The Display Dark Horse

Commenting on a panel he moderated with ContextWeb’s Jay Sears which featured five demand-side platforms in the space, UBS analyst Brian Pitz told investors in a note: “Panellists’ seemed to agree that Akamai is a digital advertising dark horse, given its technology footprint and data. Google/Invite Media noted Google’s commitment to the display business adding that display strategy at Google is being driven by DoubleClick execs and that Google is rebuilding Invite Media’s software on the Google stack. Moreover, he added that Google’s AdSense network has over 1MM publishers, though advertisers feel the top 100-200k are ‘brand safe’.” Get more info on the panel on the ContextWeb blog.

DataXu Presents

As part of yesterday’s keynote presentation at DIGIDAY:ONMEDIA, Mike Baker, CEO of DataXu presented the results of “Digital Advertising State of the Industry Survey” with data gathered by DIGIDAY. Looking at the data, Baker noted that among the agency, advertiser and publisher survey respondents who discussed ad spend for next year, the largest drop expected drop for in 2011 is the “‘general ad networks category,’ while the largest intended increase is pegged to DSPs – a 34 percent increase over usage this year.” Download it here (sign-up required). PDF is 13.4MBs!

Legislation Is Coming

Continuing the cookie conversation, TRAFFIQ’s Eric Picard writes on iMedia Connection about why consumers think online advertising is creepy. Says Picard on feedback he’s received regarding cookie tracking, “I’ve had dozens of conversations with people about this, and not one of them was happy about being tracked this way. Some were resigned and disappointed, some were creeped out, and others were downright angry. When people start saying things like, ‘What gives them the right?’ I get a bit concerned that legislation can’t be too far behind.” Read more.

The Cookie Movie

“Cookies are stealing my life and selling it to criminals. Cookies are responsible for third world famine. Cookies were seen on the grassy knoll.” These are just some of the quotes from a recent satirical video created by Dax Hamman. See it now. Why wouldn’t you?

Publisher “End Of Days

As data and technology help close the gap between questions and answers, entrepreneur and Adventive CEO David Koretz wonders, “Are we rendering ourselves irrelevant?”  Koretz is about worried about the publisher -a role which he believes emanates from the entrepreneuial mindset: “We need entrepreneurs to help us sift through the mountains of data available at our fingertips. Help us visualize it. Help us see the world differently. Help us make those non-obvious connections. As the world devalues memory, it will crave unique perspectives more than ever.” Read more.

Ad Ops Deal

Ad-Juster announced a reseller agreement with Outsourced Ad Ops (OAO) yesterday: “OAO’s clients (will have) access, via OAO, to Ad-Juster’s automatic retrieval of data from advertiser’s 3rd party ad systems, allowing for automated daily ad delivery discrepancy reporting, and simplified campaign reconciliation for billing purposes.” Read the release.

Come on, It’s Anonymous

Yahoo! ad network maestro, Dave Zinman, revisits his personal blog for a rare post – this time on the current call for a Do-Not-Track list. He’s not a big fan. Zinman writes, “It’s uninformed, because the vast majority of the tracking that happens online is, for all practical purposes, anonymous. It is based on cookies, which are temporary text files that identify a specific browser program, not a person.” Read the whole thing.

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