AdExchanger
Articles By AdExchanger
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The Devil And Big Aol Ads; Tales Of Retargeting; Agency Trading Desk Gets Trade Show Booth
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Devil And Big Aol Ads As large publishers look to create more compelling and higher yielding ads for marketers, the ad size keeps getting bigger. Last week, Undertone announced their “Page Grabber” ad. Now, Aol plans to re-enter the big ad fray. According […]
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CEO Monfried Says Lotame Positioning As Ad Network, Data Management Platform Depending On Client Needs
Andy Monfried is CEO of Lotame, an advertising technology company. AdExchanger.com: Lotame is on the Comscore list of ad networks? Overall, how do you position and differentiate Lotame today? AM: That’s a great question, and the answer is: It depends. For example, some agencies work with us as a one-stop shop for media procurement, creative […]
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RIM Ads Drumbeat Quickens; Facebook Enabling Big Growth Of Display; Netezza In Acquisition Rumor Mill
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RIM Ads Drumbeat Quickens If you think RIM is just focused on your Blackberry phone development, (buzzer sound) you would be incorrect. Rumored to be in-market for a mobile ad network, Research-In-Motion (RIM) has also filed for a patent of a digital-out-of-home technology called […]
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RTB And Audience Buying Drives Transition In Online Advertising Says Levine of Foundry Group
Seth Levine is a co-founder and managing director of Foundry Group, an early stage technology venture firm based in Boulder, Colorado. AdExchanger.com: Why get into the venture capital side of the business? Do you ever get the entrepreneurial “itch”? SL: I first got into venture capital about 10 years ago and I love my job. […]
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Winterberry's Margulies Discusses The Proliferation Of Online Data For Ad Targeting
Netezza has sponsored a new white paper by Winterberry Group called, “Changing Mission of Marketing Data,” as the use of marketing data shifts online. The paper predicts, “U.S. marketers will more than double their annual spending on online-derived data sources over the next two years – investing as much as $840 million by 2012 on […]
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NY Times Will Stop Printing Someday Soon; New Ad Network Flavor - ChompOn; Bizo Says Women Are Clickers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. NY Times To Stop Printing, Date TBD Speaking at an International Newsroom Summit in London, Chairman and publisher of the New York Times, Arthur Sulzberger says that a print version of the paper will inevitably be stopped. According to Editorsweblog.com which covered the event, […]
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AdExchanger: Shaken Or Stirred
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Google Unleashes Marketing Dollars On Display
On the Official Google blog, VP Neil Mohan summarizes the Google display strategy and announces the launch of a display display campaign. Mohan writes: “Our single message about display advertising can be summed up in three words: ‘WATCH THIS SPACE.’ (see a sample of the creative) Starting today, we’re going to be talking about our […]
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Gawker Overtaking Mainstream News Sources Online; Wall Street Journal's McLeod Reside; The Age Of The Cookie
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Gawker Overtaking Offline’s Online News Except for one newspaper’s website, Gawker has a larger online readership than any offline newspaper with an online presence. Gawker Media‘s Nick Denton is quoted on The Awl about the momentum: “The network as a whole drew 17.8m domestic […]
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Is Google Instant A Real-Time Bidders Dream?
That’s what it’s called – “Google Instant” and according to the AdWords help section, as users type, AdWords will deliver ads: “As a user starts to type a search, Google Instant automatically shows results for a popular search that begins with those letters. An algorithm tries to predict what the rest of the query might […]
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DataXu To Provide Decisioning Tech For New Mobile DSP From GroupM's B3 Platform
GroupM announced that its B3 platform is launching what it calls “the industry’s first Demand Side Platform (DSP) advertising solution for mobile media.” GroupM said in a press release that the “new DSP mobile initiative uses ad decisioning technology developed in conjunction with Boston-based DataXu. Read more. DataXu CEO Mike Baker discussed the deal with […]
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Publicis Falls Behind On Media With Microsoft; News Publishers Using Data - Really
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publicis Upfront With Microsoft Falls Behind As part of the agreement to buy Razorfish from Microsoft, Publicis agreed to a big media commitment through Microsoft. According to an article in Ad Age, it appears Publicis isn’t going to keep the commitment and may end […]
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Turner Prez Walker Jacobs Says Fellow Publishers Continue To Commoditize Their Ad Inventory
Walker Jacobs was recently promoted to executive vice president of Turner/ SI Digital Ad Sales. Read the release. Jacobs, who was previously svp of Turner Sports and Entertainment Digital division, has been, and remains, an outspoken critic on the use of ad networks by large publishers. AdExchanger.com: Looking over the past 12 months, what has […]
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Former Omnicom Exec Goldman Discusses New Book On The Google Marketing Machine
Aaron Goldman is the founder and principal of Connectual, a digital marketing consulting firm. Goldman has written a new book called, “Everything I Know About Marketing I Learned From Google.” AdExchanger.com: Please share a little background on you and what inspired you to write this book. AG: I’ve been in a digital marketing guy for […]
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Google Billings Revealed In Ad Age; Do-Not-Track Is-Not-Simple; NY Times Says Tech Slow To Hire
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Billings Revealed Ad Age’s Michael Learmonth reveals the contents of what he says is an internal Google document which shows recent spending by Google’s largest search advertisers. Learmonth writes, “Our review of $574 million of Google’s U.S. billings over the first half of […]
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Aol Renews Search Deal With Google; TellApart Innovates With Retargeting Solution In 24 Hours; CPCs Increasing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Still Googles Aol has renewed its search deal with Google for five years and PaidContent’s Staci Kramer writes, “The expanded search and content deal now covers mobile search and puts AOL’s content on YouTube.” Read more. Doug Anmuth from Barclay’s Capital writes in […]
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AdExchanger: The Quarterly Outlook For Advertising
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Facebook CTO Taylor Talks Ads; McCarthy Strolls Right Media Exchange Memory Lane; The Invite Media Mafia?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook CTO Speaks On Ads In a note to clients, ThinkEquity analyst Atul Bagga shared an interview with Facebook CTO Bret Taylor about plans for the social media monster. Among his questions, Bagga asked, “How do you monetize the platform? Do you see the […]
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Former Microsoft And aQuantive Exec Scott Howe Joins Turn Board, Hints At New Startup
Demand-side platform Turn announced that Scott Howe has joined its board of directors. A former aQuantive/Atlas/DrivePM exec who joined Microsoft as part of the multi-billion dollar aQuantive acquisition in 2007, Howe should provide Turn with deeper relationships with both agencies and marketers among other benefits. Read the release. Howe discussed his new board duties as […]
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OpenX Exchange Targets Japan With Dentsu
OpenX announced the next step in its strategy to try and “end around” the growing momentum of Google’s DoubleClick Ad Exchange juggernaut as well as exchange giant Right Media Exchange. The company announced a partnership similar to its Orange Market deal with Dentsu and CCI (Dentsu’s “media rep firm” subsidiary) to launch OpenX Market Japan. […]
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Tallwave Positioning As Digital Business Accelerator Says Prez Boberg; Venture Fund Coming In 2011
Dan Boberg is President of Tallwave, a digital business accelerator. AdExchanger.com: Where do you see Tallwave fitting in the venture capital, angel and seed investing world? Is it competitive to these silos? Is it similar to Betaworks, for example? DB: Tallwave is a digital business accelerator that combines traditional consulting practices and start-up incubation services […]
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Fallacies About Web Privacy In The WSJ; Google Suggests Direct Sales, Self-Serve Display Tool
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fallacies About Web Privacy In The WSJ Emory University professor Paul Rubin makes the case for what he sees as recent obfuscation, misleading statements by various parties as it relates to the use of data in online advertising and consumer privacy. In a Wall […]
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Video Ad Network Open Book Video To Offer Property By Property Transparency Says CEO Prohaska
Matt Prohaska is CEO of Open Book Video, an early-stage digital video ad network. AdExchanger.com: Can you talk a bit about how Open Book Video was “born”? How is the company funded? And, what happened in your previous role at Smartclip? MP: Open Book Video was born after hearing from publishers and advertisers that there […]
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Retargeting Under Microscope In NY Times; TellApart CEO Responds; TagMan Gets Good Health
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Retargeting In Focus The New York Times Miguel Helft and Tanzina Vega take a look at retargeting of consumers through display advertising and reference the experiences of Ad Age’s Michael Learmonth and a consumer named Julia Matlin who are retargeted by Zappos ads. In […]
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Chitika Offering Local Ad Exchange And Ad Network Models To Marketers Says CEO Kolluri
Venkat Kolluri is CEO of Chitika, an advertising technology company. AdExchanger.com: A bit of history first – what pivots has Chitika made in its strategy since it was founded? VK: There was one major, defining moment in Chitika’s history – that’s when we decided that knowing when NOT to show an ad is the most […]
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Gannett Reconfigures USA Today, Points To Digital; Aegis Getting Acquisitive; The Rumor Mill
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. USA Today Points To Digital The literally, colorful paper known as USA Today is not just getting a makeover but a complete strategic shift that began late last week. The New York Times reports that layoffs of the workforce are underway and that the […]
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Team Detroit And PointRoll Discuss Ford Online Video Ad Campaign Results
PointRoll recently announced results from a Ford campaign led by Ford’s agency, Team Detroit. For in-banner video ads using PointRoll technology for a Ford ‘Drive One’ campaign, “Interaction rates rose 74 percent for expandable video ad units and nearly doubled for non-expandable video ad units.” Read the release (PDF). Todd Huntley, SVP, Group Account Director […]
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Growing Direct Response Budgets Driving DSNR Media Group Revenues Says CEO Peles
Tsafrir Peles is CEO of DSNR Media Group, an interactive advertising services provider. AdExchanger.com: A bit of history. How DMG pivoted in recent years to meet market opportunities? TP: DSNR Ltd., as a large scale international advertiser, was the first international advertiser on the right media network back in January of 2004, helping Mike Walrath […]
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Video Ad Platform AdGenesis Asking Consumers About Buying Intent, Rewarding Them In Exchange Says Exec Kelley
Michael Kelley is the newly-appointed CMO of AdGenesis, a video advertising platform. Please share a bit of background on yourself. Why is AdGenesis the right next step for you? I have spent the better part of my 25 year career in marketing and building digital businesses including Hulu, AT&T’s national advertising business and mycokerewards.com, among […]
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Webtrends Announces Search And Display Tool; Specific Media Receives Privacy Lawsuit
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search And Display From Webtrends Web Trends announced update to its product line as drives harder on the ad business. The company announced Webtrends Ads – according to the release – “an end-to-end, data-driven solution for creating, measuring and improving performance marketing acquisition across […]