AdExchanger
Articles By AdExchanger
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Yahoo! VP Patel Says Dapper Acquisition Will Include Integration Of Dynamic Ads In Right Media Exchange
Dev Patel, VP, Advertiser and Publisher Solutions at Yahoo!, discussed the Dapper acquisition (read the release) and its implications. AdExchanger.com: Can you discuss how Dapper’s technology will enable SmartAds going forward? DP: Dapper’s technology will use consumer ingights from across the Yahoo! network to understand user intent and dynamically generate the creative in real time […]
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AdBrite Ad Exchange Differentiates With Transparency And B2B Positioning Says CEO Fanlo
Iggy Fanlo is CEO of AdBrite, an online advertising exchange. The company rolled out new branding and announced video pre-roll inventory was now available in the AdBrite exchange. Read the release. AdExchanger.com: AdBrite has been quiet for the past year – up until now. Why? IF: We’ve been working feverishly on developing world class capabilities. […]
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U.S. Online Advertising Self-Regulation Launches; Guardian Struggles With Offline And Digital Assets; Google Incubating Digital TV
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More On Privacy Icons ClickZ’s Kate Kaye gives an overview of the announcement yesterday regarding the privacy “i” icon and the newly-formed Digital Advertising Alliance in the U.S., which will include all 50 ad networks in the NAI as well as Google, Yahoo and […]
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Privacy Icon Changes, New Self-Regulation Program Formally Starts Says Better Advertising CEO Scott Meyer
The Digital Advertising Alliance (DAA) announced today that it has approved “Better Advertising’s Assurance Platform as an Approved Technology and a standard method for providing evidence of participating companies’ compliance with the cross-industry self-regulatory program for online behavioral advertising.” Read the release. And, read about the self-regulation principles on the DAA site. CEO Scott Meyer […]
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Solve Media Putting Twist On Display With New Engagement Model Says CEO Jacoby
Ari Jacoby is CEO of Solve Media, an online ad technology company. AdExchanger.com: Where did the idea come for Solve Media? Why the name change from Ad Copy? AJ: We spoke with over 200 CMO’s and senior agency folks who told us that display click through rates were tiny and they needed a solution to […]
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Mobclix Acquired By UK Firm Mobile Firm Velti; iAd Platform Controlling The Creative; Yahoo!'s CPO Irving Rising
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ad Exchange Sells Itself Mobile remains red hot as mobile ad exchange Mobclix (AdExchanger.com Q&A) has sold itself to a UK mobile marketing agency Velti for an estimated at $50 million by TechCrunch’s MG Siegler who writes, “Velti, which is a public company […]
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The Mobile Cookie; Driving To The Facebok Fan Page (Via The FB Ad Network); Publisher Splits In Two For Ads And Subscription
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Mobile Cookie MediaMind’s Dean Donaldson offers that Radio frequency identification (RFID) may be the cookie solution of the future for Mobile. MediaPost’s Laurie Sullivan quotes Donaldson, “From a mobile marketing perspective, it’s a lot less expensive for retailers to use RFID rather than […]
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Bidding The Data Points For The New Video Ad Selector Format - a.k.a. Forcing The Click For Brands
Publicis VivaKi’s Pool efforts appear to be paying off. ClickZ’s Jack Marshall reports that Google’s YouTube will add VivaKi’s Pool video ad format, known as the “ASq video advertising unit”, and joins Hulu, AOL, and Yahoo which had already announced adoption of the format in August. VivaKi’s video ad methodology allows consumers to select their […]
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AdExchanger: My Life Is Data (Part I)
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Demand-Side Platform X+1 And Creative Tech Company Tumri Partner For Shopper Retargeting
Demand-side platform [x+1] and creative optimization technology company Tumri announced a “new retail-focused solution, Shopper Retargeting, [which]combines Tumri’s dynamic creative technology platform with [x+1]’s digital media optimization capabilities to deliver personalized ad retargeting.” Read the release. [x+1] vp of media strategy and CMO Perianne Grignon and Tumri president David Kim discussed the new partnership. AdExchanger.com: […]
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American Greetings SVP Alessi Discusses Digital Media Strategy And New Lotame Partnership
Lotame announced on Wednesday that it has launched a self-serve audience data management platform (DMP) called “Crowd Control (which) enables web publishers to create custom audiences, to directly license anonymous audience data for use in interest-based advertising, and to protect the privacy of their site visitors.” Also, Lotame announced that American Greetings Interactive will use […]
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AdWords Offering Demographic Targeting; AppNexus Targeting Europe With RTB Services; Yahoo! Execs Exiting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdWords Offering Demo-Targeting Data Dan Friedman announces on the Inside AdWords blog that demographic targeting is now available to advertisers. Looks like demo data is based on the sites a user visits. Friedman explains implications for the consumer: “As with interest categories, users may […]
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New York Times' Zimbalist Says Privacy Legislation Means The Industry Is Maturing
At yesterday’s Yieldex Executive Summit, The New York Times vp for research and development operations, Michael Zimbalist, took to the stage to provide attendees with an overview of the state of online ad industry regulation momentum as it relates to consumer privacy. Zimbalist appears to be at or near the tip of the spear in […]
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The Seven Predictions Of Display
As if turning the work of Pieter Bruegel the Elder on its head, Google vp Neal Mohan and managing director Barry Salzman presented a decidedly cheery picture with seven predictions for the 2015 display market in a keynote presentation at yesterday’s IAB MIXX event. And the predictions are: Video ads on a CPV: (from the […]
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Visiblity On Revenue And Third-Party Cookies In Data Firewall Product Says PubMatic CEO Goel
PubMatic announced its new Data Firewall product which the company says enables “publishers [to] get visibility into 3rd party companies that are tracking the publisher’s audience via pixels or cookies and causing data leakage.” Furthermore, the product provides the ability to view revenue by third-party provider (such as an ad network) according to the release. […]
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ChompOn Looking To Displace Some Of Display Advertising Says CEO Yam
Samuel Yam is CEO of ChompOn, a platform for group buying. AdExchanger.com: Where did you get the inspiration for the ChompOn concept? And, how is the company funded today? ChompOn originated as a Stanford Computer Science Senior Project back in 2006. At the time, the concept was based on local coupons, since Stanford Student Enterprises […]
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Rubicon Project And FAN Edge Closer; NetShelter Gets $15 Million In Funds For Vertical Sites; Google Display Looking Strong
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rubicon Project And FAN Edge Closer As first reported on AdExchanger.com, Rubicon Project is closer to acquiring Fox Audience Network assets as All Things D’s Kara Swisher reports that MySpace will take a “significant minority investment” in Rubicon Project as a result. She adds, […]
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Medialets Making Mobile Display Interesting At Scale Says CEO Litman
Eric Litman is CEO of Medialets, a mobile advertising technology company. AdExchanger.com: What’s in a name: why “Medialets”? EL: The short version is that I already owned the domain name. The somewhat longer version is that I was one day musing about opportunities to innovate in the online dating category, and had idea for federating […]
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XA.net Adding Creative Optimization And Facebook To Its Display Advertising Toolkit
XA.net announced that it is participating in the Facebook Advertising API beta program and the release of optim.al, “a multivariate text and image advertising optimization platform which allows clients to quickly and efficiently test thousands of ad variations via a single interface.” Read the release. AdExchanger.com: How do you see XA.net’s integration of the Facebook […]
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Retargeting Is Hot And Buysight Gets $10 Million; New IAB Study On Local Ads And The Search For Creative; Nielsen Says Online GRP Offering For All In 2011
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Permuto Gets $10 Million, New Name Retargeting company Buysight (which was Permuto – Q&A from last year) announced that it has closed an initial, $10 million round of funding from ONSET Ventures, Rembrandt Venture Partners, and others including LinkedIn’s Reid Hoffman. The company is […]
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Tribal Fusion Focused On Delivering Tech-Enabled Media Services To Agencies Says CEO DaSilva
Dilip DaSilva is CEO of Tribal Fusion, a digital marketing solutions company and division of Exponential. Where do you position and differentiate Tribal Fusion today in the marketplace? Is it starting to take on agency skill sets? Our key differentiator is seamless integration of inventory, data, and technology to create customized solutions for each industry […]
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Efficient Frontier Integrates Facebook Advertising Into Platform
Search and display ad platform provider, Efficient Frontier, has announced the integration of Facebook Ads into its platform. Efficient Frontier CEO David Karnstedt said in the press release, “While other players in the market may now provide Facebook advertising to their clients, they are not truly optimizing across the other channels to improve performance in […]
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New Ad Tech Ecosystem Map Released By LUMA Partners' Kawaja
Terence Kawaja of LUMA Partners has provided a revised version of his ubiquitous display ad tech landscape chart. Download it here. Kawaja will be discussing how this landscape might evolve going forward at several conferences in NYC including IAB MIXX at 10:30 am on Monday 9/27 and at OMMA Global at 9:45 am on Tuesday […]
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FTC Cop Likes Personaliztion (i.e. Cookies); Nolet Talks Real-Time Bidding Auctions; Ad Exchanges Are De-Humanizing Says Chester
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Cop Likes Ad Personalization Ad Age’s Edmund Lee interviews David Vladeck, who is described as “the man who in many ways is in charge of policing the internet for the Federal Trade Commission.” Apparently, the FTC internet cop likes the data-driven world of […]
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New Digital Media Index Data Showing Best Growth In Display In Years Says Solbright CEO Pace
Web publisher solutions provider Solbright released its initial findings from its new Digital Media Index™ (DMI) last week as the “premium” display advertising market rebounds in 2010. Among the data points, “Cost-per-thousand-impression (CPM) revenues in the first half of 2010 rose almost 9 percent from the same period in 2009, while pricing, after experiencing a […]
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CEO Brock Aims To Make Privacy Choices Understandable And Actionable
Jim Brock is CEO of Privacy Choice, a web tools company focused on consumer privacy. AdExchanger.com: First, please share a bit of background on you. And how did you come up with the idea for Privacy Choice? JB: I’ve always been in and around ad-supported media, as a Yahoo! executive and as a founder, investor […]
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CEO Rudelle Discusses Criteo's Display Advertising Platform Bidding Enhancements
Earlier this week, Criteo announced its new display ad, bidding platform which allows ecommerce display advertisers to bid on a CPC basis by category. Read the release. Criteo CEO JB Rudelle discussed the update to his company’s display advertising platform. What problem is this new update to the Criteo platform solving for the eCommerce marketer […]
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Rubicon Project Worth $250 Million Says TBI; Big Ads Arrive On MySpace; Apple Aiming For Publisher Subscription Share
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rubicon Project Worth $250 Million The Business Insider has let loose with – at the very least – some admirable link bait by publishing “The Digital 100: The World’s Most Valuable Startups.” Checking in at #49 is The Rubicon Project ($250 million estimated value) […]
