AdExchanger
Articles By AdExchanger
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AdReady CEO Siebrecht Says Company Shifting Toward Servicing Agencies With Its Demand-Side Platform
In a press release, AdReady announced AdReady for Agencies, “a hosted, privately labeled display advertising platform” as well the addition of Brian McAndrews of Madrona Ventures to its board. Read the release. CEO Karl Siebrecht of AdReady discussed the new ad platform focus and more. AdExchanger.com: Is the new AdReady for Agencies display ad platform […]
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Mobile Ad Network InMobi Gets $8 Million; DoubleClick Releases Benchmarks; Efficient Frontier Says Q2 and Q3 SEM Spend Strong
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ad Network Gets $8 Mil Mobile ad network InMobi announced that it has raised $8 million in Series B round financing from existing investors Kleiner Perkins Caufield & Byers and Sherpalo Ventures. Tricia Duryee of MocoNews writes, “The round will help pay for […]
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Peralta Joins Search Retargeting Company Magnetic As COO
Search data exchange Magnetic announced the hiring of former AOL and Tumri exec Mike Peralta as the company’s Chief Operating Officer. Read the release. Peralta discussed his move to Magnetic and the company’s strategy. AdExchanger.com: With your experience, there are many places for you to go next in your career. Why did you choose Magnetic? […]
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Is Netezza The Next Acquisition Target?; Adsmarket Gets $17 Million; Sports Illustrated Moves Digital To Turner
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Targeting Netezza? On the WSJ’s Venture Dispatch blog, Robert Armstrong talks “big data” and observes the consolidation taking place in the space such as EMC’s purchase of Greenplum recently. He writes, “Aster Data Systems Inc., Vertica Systems Group Inc., Netezza Corp. (every DSP and […]
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MyBuys Using Kinetic Ads To Engage The Consumer Says CEO Cell
Bob Cell is CEO of MyBuys, a provider of personalization for multi-channel retailers. AdExchanger.com: How was the June 2010 Internet Retailer conference for you and MyBuys? Any overall trends that you sensed? BC: Internet Retailer was a great event for MyBuys . We had the opportunity to meet with many people, including potential customers, clients […]
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Chitika Starts Local Search Data Exchange; ADP Buys Cobalt For $400 Million; Havas Officially Spins Off Adnetik
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Exchange From Chitika Chitika announced that it is the latest company to offer an exchange with a focus on local advertising. Called “LAX Local Advertising Exchange”, this has nothing to do with an airport in L.A. but leveraging publisher search data. From the […]
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IDG TechNetwork Targeting Enterprise, Consumer and Gaming Audiences Says CEO Longo
Peter Longo is CEO of IDG TechNetwork, a vertical ad network. AdExchanger.com: Why was IDG TechNetwork started and how did you get involved? PL: IDG TechNetwork was started to engage the distributed content universe that existed outside of our parent company, IDG. There are literally thousands of websites that are focused on technology, and IDG […]
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Yahoo! McGrory Advocating Open Market; Watching Two Displays At Once; DSP Myth Busting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo!’s McGrory On Openness Gavin Dunaway interviews Yahoo! VP Ramsey McGrory about Right Media, Yahoo! and even McGrory’s army days in a comprehensive, two-part interview on Adotas. McGrory once again does not mince words in a not-so-veiled reference to Google when discussing the difference […]
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AdExchanger: Angst in Publisher Town - The Conclusion
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Kontera CEO Shaham On Results, Company Strategy, In-Text Ad Exchanges And More
Yoav Shaham is CEO of Kontera, a pay-per-click ad network. AdExchanger.com: What trends are you seeing from your clients today? YS: We are seeing “classic branding” verticals adopting and investing in our category at a faster pace. This includes CPG, Automotive, Consumer Electronics, etc. One of the stories unfolding for us this year is the […]
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Yieldivision: We Are A Media Agency With DSP Technology
Simon Aurik is Business Development Director Europe of Yieldivision, a media agency based in The Netherlands. AdExchanger.com: What is Yieldivision? SA: We are a new breed of agency with a technology which allows us to buy inventory across multiple sources (exchanges, adnetworks, direct pubs and ssp’s). Our technology enables us to base our media buying […]
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Time Inc Puts Up Paywall; Nielsen Loses Digital Media Exec Bhatia; Anchor Intelligence On The Click
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc Puts Up Paywall Nieman Journalism Lab reported yesterday that Time Inc. may have put up a paywall for Time Magazine’s online site. Joshua Benton writes, “On almost every story that comes from the magazine, there’s this phrase: “The following is an abridged […]
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TubeMogul Enabling The Buying Of Targeted, Video Media In Real-Time Says CEO Wilson
Brett Wilson is CEO of TubeMogul, an online video, advertising and analytics platform company. AdExchanger.com: What problem is TubeMogul solving today? Seems like a couple, potentially. BW: The common theme among our offerings is that we help advertisers get their videos watched and watched longer by the right audiences. Currently we offer paid and free […]
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AdSafe Media Expands Product Line And Into Europe With New Capital Says CRO Wakeford
Ad verification company, AdSafe Media, announced a $7.5 million Series B round of financing led by Atlas Venture and includes existing investors Founder Collective among others. The funds will be used in part to roll out products Network Monitor 2.0 and Content Rating API. Read more in the release. Co-Founder and CRO Kent Wakeford discussed […]
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MediaMind Launches Video Ad Selector; TRAFFIQ Adds Another Agency Partner; EMC Acquires Greenplum
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMind Offers Video Ad Tool MediaWeek’s Mike Shields writes that MediaMind (was Eyeblaster) is now delivering the Video Ad Selector tool to CBS as it looks to solve this problem: “Display ads are often too small, or too tucked away to the side to […]
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Betaworks Swimming In Real-Time Streams Says Founder And COO Weissman
Andrew Weissman is founder and COO at Betaworks, which invests in and operates Internet and digital media companies. AdExchanger.com: There’s been a lot of good buzz about Betaworks recently. Why do you think that’s the case? AW: Luck? Right time at the right place? Our companies speak for themselves; to the extent there is attention […]
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WebMynd Creating New Revenue Stream For Publishers With Search App
Amir Nathoo is CEO of WebMynd, an advertising technology company. AdExchanger.com: Where did the idea come for WebMynd? My co-founder, James, and I were intrigued by the power that browser apps on Firefox provided, and wanted to see how we could use them to make navigation simpler. We built several little apps and users loved […]
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Apple Still Allowing Google Ads; eBay Axes U.S. AdCommerce Program; Local.com Acquires Local Advertiser
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple Allowing Google Ads “Apple Inc. doesn’t appear to have barred Google Inc. and others from selling targeted ads inside iPhone and iPad applications, after implying several weeks ago that it might do so,” says The Wall Street Journal. But, the ability to block […]
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Consolidation: AudienceScience CEO Hirsch On Wunderloop Acquisition
AudienceScience announced that is has acquired ad network, Wunderloop, as AudienceScience looks to broaden its reach in the European market. According to the release, “Wunderloop offers the possibility to precisely reach target groups on the Internet and was the first company in Germany to qualify for the European Union-backed ‘EuroPriSe’ seal for exemplary privacy protection.” […]
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Google Acquires Travel Intender Treasure Trove; Adometry Addresses IAB Verification Guidelines; Zucker Hired At Ziff Davis
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Acquires All Travel Intenders For $700 Million Google is about to get its hands on travel search data as it announced the acquisition (for $700 million in cash) yesterday of ITA, a critical provider of search software to the airline industry for online […]
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AdExchanger: Angst in Publisher Town - Part IV
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Collective EVP Fitzgibbons On AppNexus Partnership; Says Collective Already Is A DSP
Real-time ad platform AppNexus and Collective, “a media and technology solutions provider for display advertising,” announced yesterday that Collective will integrate with AppNexus’ ad platform and leverage its tools and inventory, which includes the major ad exchanges like Google’s DoubleClick and Microsoft’s AdECN. Read the release. Collective EVP Jerome Fitzgibbons discussed the partnership and Collective […]
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Google Puts Display Front-And-Center
(Almost) All the big Google names came out on Tuesday to meet with members of the press and reiterate Google’s firm commitment to succeeding in display advertising. Execs presenting and answering questions were as follows – think of them as the Display Ad SWAT Team -or DA SWAT: Neal Mohan, VP of Product Management Henrique […]
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DSP Chango Gets Investment; MSNBC.com Returns To Display; Comscore Releases Display Ad Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DSP Chango Gets $1.4 Million Demand-side platform Chango (AdExchanger.com Q&A) which is focused on bringing search and display together announced in a release that it has raised $1.4 million in Series A financing from “Metamorphic Ventures and Geoff Judge [which adds] to their existing […]
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DataXu Data Showing Creative Impacting Campaign Conversions More Than Audience, Context Says VP Catanzaro
On Monday, DataXu released insights from a recent sample of client display ad campaigns that showed creative has more impact on conversions than context or audience. Read more on the DataXu blog about “Beyond Audience: What Drives Campaign Performance?” And, download the one-sheeter (PDF). Sandro Catanzaro, VP of Products at DataXu, discussed the study’s findings. […]
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ClickForensics CEO Pellman On New Financing And Audience Verification
Click Forensics announced that today that it has closed a “$6 million Series C funding round led by Austin Ventures with participation from Sierra Ventures and Shasta Ventures.” Read the release. Click Forensics CEO Paul Pellman discussed the company’s strategy going forward. AdExchanger.com: With the $6 million, what can you share about what you’ll do […]
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Spanfeller Starts New Company; The FTC, Ads And The Banking Bill; Looking At Ad Ops
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Spanfeller Re-appears Jim Spanfeller’s new company is closing a $2 million investment round and that “backers include RRE Ventures, Greenhill SAVP, Softbank and Lerer Media Ventures,” according to Peter Kafka of All Things D. Kafka adds that the former Forbes.com CEO’s business strategy will […]
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MSNBC Goes For Scarcity, Custom; Wall Street On AOL And Display Advertising; Ad Network Syndicates Content
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Goes For Scarcity, Custom PaidContent’s David Kaplan writes that MSNBC.com’s new single-page, site redesign “promises to do an end with clicking on stories and on ads.” There still seems to be a bit of clicking when AdExchanger.com took a look but the MSNBC […]
