Google Makes Billion And Change In Q2; eXelate Onboards Nisenholtz And Freeman; FreeWheel Growing Like Crazy

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Google Earnings Release

It was a strong quarter for Google as it exceeded, met or missed Wall Street analyst earnings expectations depending on who you talk to. Overall, Google reported Q2 2010 revenues of $6.82 billion, 24% better than Q2 2009. CEO Eric Schmidt says in the release, “We saw strength in every major product area, as more and more traditional brand advertisers embraced search advertising and as large advertisers increasingly ran integrated campaigns across search, display, and mobile.” Net income was second quarter of 2010 was $1.84 billion for Q2 -that could buy 23 Invite Medias ($80 mil acquisition). Read the release. Get the earnings slides (PDF).

50 Insights On/From Agencies

Michael Gass provides 50 insights from tweets collected during Ad Age’s Small Agency Conference in New Orleans. Here are two: “@tjeffrey: What do clients want to be educated about most ? 1 – social media. 2 – analytics/measurement” and “@AdLawGuy: Rockfish licenses the technology it creates for clients; smart that agency retains ownership.” Read 48 more.

On Boarding Execs At eXelate

Data exchange eXelate announced two new prominent additions to its board yesterday:  Matt Freeman, CEO of IPG’s Mediabrands Ventures and Martin Nisenholtz, New York Times’ SVP of Digital Ops.  Read the release. Reading between the lines, a possible trend is developing where BlueKai was selected as a “primary” partner by Curt Hecht, CEO of Publicis’ Vivaki Nerve Center. And now, eXelate effectively gets IPG Mediabrands’ blessing. Agency holding companies may be picking their data exchange partners.

Overall Digital Up, Some Down

Mediabrands’ Magna Global released an updated estimate for U.S. ad spend in 2010 from a previous estimate of a 1.6% increase, to a revised 2.1% increase. According to MediaPost, “Magna’s revised forecast also points to a slowdown in direct media, which incorporates Internet Yellow Pages, paid search, and lead generation.” 2010 increase in ad spend was just Read more.

Ad Exchange White Paper

A new white paper produced by DoubleClick reveals more tidbits about the DoubleClick Ad Exchange including: “The combined effects of auction pressure and Dynamic Allocation in DoubleClick Ad Exchange resulted in an average CPM lift of 136% compared with fixed, upfront, pre-negotiated sales of non-guaranteed inventory.” Read more on the DoubleClick For Publishers blog. And, download the white paper (PDF).

FreeWheel Growing

CEO Doug Knopper of online video ad management platform FreeWheel said in a Dow Jones Investment Banker article that his company is seeing terrific growth. From the article: “Meanwhile, as an indication of how fast online video consumption is growing, Mr. Knopper said revenues at FreeWheel, which is privately-held and does not disclose its financials, “are currently rising by 30% to 40% per month.” Read more.

The Digital Brain

Digiday Daily’s John Gaffney looks at the audience optimization product offering from DataXu with its CEO Mike Baker. Baker tells Gaffney about the company, “We’re creating a digital media brain. We are not a first generation DSP. We’re just at the beginning of whole new way of doing business.” Read more.


That’s Digital Out-Of-Home Demand-Side Platform. DOOH DSP. Rvue, “provider of the first demand-side platform for planning and buying Digital Out-of-Home (DOOH) media,” announced API integration between its platform and digital signage SaaS company Broadsign. Read the release.

Netezza Wins Cloudera

Cloudera, a provider of Hadoop-based (Wikipedia: what is hadoop?) data management software and services said that it is contracting with Netezza to buy its Twin-Fin appliances and make “it possible for customers to gain more insight from their data.” Read the release.

The App Is The New Website

Mobile analytics and ad network company Flurry has removed the word “private” from the private beta of its AppCircle product. AppCircle helps mobile app developers “solve discovery and monetize applications in the App Store, their two key pain points” according to Flurry. Using a personalized recommendation system, ads suggest other apps a consumer may like across a cooperative ad network of apps. See more.

More eMarketer Ad Spend Stats

You may have this one in your toolkit.. but AdWeek has re-posted a chart for ad spend estimates from 2009-2014 by eMarketer. See it here.

Mobile Development Is Singular

Mobile ad network Millenial Media released its “mobilemix” research piece containing monthly stats on the mobile handset industry. Among other insights, developers appear to be optimizing their efforts, “In June, 89% of developers were creating apps for a single platform and 11% were developing for multiple platforms; which was relatively flat month-over-month.” Download the research piece here (sign-up required).

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