AdExchanger
Articles By AdExchanger
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Yahoo! Reports Q1 Earnings, Display Strength; Fox Audience Network May Be For Sale Soon; ShareThis Launches Display Platform
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Special ad:tech San Francisco “Express” Edition…. Yahoo Reports Higher Earnings on Microsoft Search Deal – ClickZ. And, earnings call transcript: “Display advertising grew 20% year-over-year ahead of the market. More importantly, guaranteed display grew by 24% as large advertisers came back. That means their […]
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Adgregate Markets Releases ShopFans; CEO Wong Looks At Display And Social Media
Today, Adgregate Markets announced ShopFans, which “allows consumers to make secure purchase transactions directly in Facebook.” Read the release. CEO Henry Wong discussed the new product and display’s impact on social media and visa versa. AdExchanger.com: How does social media change display? And how does it change e-commerce in display? HW: If content and commerce […]
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Aggregate Knowledge Adopts New, BlueKai Server-To-Server Technology For More Efficient Data Management Says VP Bensoussan
Aggregate Knowledge announced that it has adopted “BlueKai‘s new server-to-server data transfer technology, which greatly increases the efficiencies in which BlueKai data is transferred and delivered for ad campaign targeting and optimization within the AK Discovery Platform.” Read more. Pascal Bensoussan, VP of Products at Aggregate Knowledge, an audience management and real-time ad optimization platform, […]
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x+1's Nardone Discusses Cookie-Level Integration Of Brand Research Data
Last Friday, [x+1] announced a new partnership with Knowledge Networks’ KN Dimestore and a “tool that allows marketers to enhance online ad campaign performance by adjusting offers and media on the fly based on real-time consumer feedback.” Read the release. [x+1] CEO John Nardone discussed the new tool and how it works. AdExchanger.com: Can you […]
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Anchor Intelligence CEO Miller On New Search Product And Audience Targeting
Last week, Anchor Intelligence announced its new “Clearmark For Keywords” product for search marketers, “a predictive, keyword bid optimization system.” Read the release. Ken Miller CEO of Anchor Intelligence discussed the new product and its implications. How does keyword valuation relate to a marketer’s propensity to target audience? KM: Keyword valuation is directly related to […]
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Hearst On Verge Of Buying iCrossing; AOL Announces Ad Desk; GroupOn Gets $135 Million
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hearst Eyeballing iCrossing Hearst is on the verge of purchasing digital marketing firm, iCrossing, for around $375 million according to Emily Steel and Suzanne Vranica of The Wall Street Journal. The acquisition would come in the footsteps of Dentsu’s purchase of digital marketing firm, […]
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Criteo Brings Scale To Display Retargeting Says CEO Rudelle
J.B. Rudelle is CEO of Criteo, a pay-per-click, personalized retargeting company. AdExchanger.com: Why move into the U.S. market now? JBR: Criteo spent 3 years focused on R&D, building the most robust and precise retargeting solution on the market. With almost 2 years of in market experience and over 400 customers successfully implementing our pay per […]
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ad:tech San Francisco This Week; Microsoft Ads Gets New Leader; Gannett Reports Big Q1; Forrester Talking Display
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ad:tech Party, Uh, Conference This Week This week, the annual San Francisco version of ad:tech comes to the cavernous Moscone Center in downtown SF. Lots of panels, likely lots of booths (exhibitor list here). And, free drinks and apps (edible kind) galore, as parties […]
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TellApart Targeting Incremental Revenue For E-Commerce Says CEO McFarland
Josh McFarland is CEO of TellApart, an online media buying platform. AdExchanger.com: Is TellApart a demand-side platform? JM: Our core business is in helping e-commerce companies unify, manage and predictively analyze their customer data — all within a “customer database in the cloud.” Of course, what good is a beautifully manicured customer list without a […]
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MediaMath CEO Zawadzki Discusses Adroit Interactive Acquisition
MediaMath announced its acquisition of Adroit Interactive, an advertising technology company specializing in multi-variate creative, also known as dynamic ads. Read the release. MediaMath CEO Joe Zawadzki discussed the acquisition and Adroit’s technology. AdExchanger.com: For the creatives – such as those at creative agencies-, how do you make the case for Adroit’s technology being additive […]
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Google Reports Q1 2010; Kawaja On Ad Ecosytem; Magnetic Partnering With Demand-Side Platforms
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Uncorks Q1 Eric Schmidt was not on the earnings call, but Susan Wojcicki, VP of Product Management was – in fact, that was her first-ever appearance on the quarterly conference call (I think). Display and new monetization efforts were front-and-center. Regarding overall quarterly […]
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AdExchanger: Rumble In Arbitrage Plaza (Part III)
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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PubMatic CEO Goel Discusses Series C Funding, Company Plans
Publisher yield optimization company, PubMatic, announced a $7.5 million Series C investment round led by existing investor Helion Venture Partners. Read the release. CEO Rajeev Goel discussed the funding and plans for the company. AdExchanger.com: Can you talk a bit more about how your platform will manage both direct and non-guaranteed inventory? Why the move […]
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Adroit Interactive Acquired By MediaMath; TellApart Unstealths With $4.75 Million; Mobile Ad Neteworks In Limbo With Apple
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMath Acquires Adroit Interactive Adroit Interactive – with multi-variate creative technology, an impressive client list and smart people – has been acquired by demand-side platform, MediaMath. Read more on ClickZ. Birds Of Feather Featured The Wall Street Journal’s Emily Steel looks at “birds of […]
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Rubicon Project Announces Real-Time Bidding And Publisher Controls
The Rubicon Project announced that it will be launching real-time bidding functionality to a limited group of demand-side partners in addition to providing controls to Rubicon Project publishers. Read the release. Rubicon Project’s VP of Marketing Kara Weber discussed the news and its implications. AdExchanger.com: When will the beta begin with your demand-side partners and […]
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Winterberry Group Releases Brand Safety Report - It's Not Necessarily About Full Transparency For Marketers
AdSafe Media sponsored a new white paper by Winterberry Group called, “Beyond the Grey Areas: Transparency, Brand Safety and the Future of Online Advertising.” Looking at brand safety concerns across the industry, Winterberry Group notes it’s not so much that full transparency is the important issue for marketers, but its that they feel safe distributing […]
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Milabra Optimizing Ad Targeting Visually And Improving Brand Safety Says CEO Cox
Sam Cox is CEO of Milabra, an advertising targeting technology company based on visual or image-based content. How did Milabra begin? Milabra the company was founded in October 2008 with the mission to bring a visual recognition technology platform to market. However, the Milbra story starts in earlier in 2007 when I met my business […]
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FetchBack CEO Little On Recommendation Retargeting And Recent Developments
FetchBack announced yesterday that it has launched a recommendation engine as part of its retargeting solution for advertisers. Read the release. FetchBack CEO Chad Little discussed the new product and recent developments in retargeting. AdExchanger.com: Please provide a “use case” on how FetchBack’s machine-learning technology works. The only use case we can provide now is […]
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Twitter Announces Ads; Google Talks Display; Efficient Frontier Reviews Search; Yahoo! Turns On Firehose
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Ad Model Is Here At long last, we can all rest easy as Twitter has announced it’s new ad-supported, revenue model. (And, I thought it was going to be all about merch.) According to Claire Cain Miller of the New York Times, “The […]
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OPINION: Data-Driven ThinkingStop Paying for Fraudulent View-Throughs
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Josh McFarland, CEO of TellApart, an ecommerce data and ads platform. Dear retargeting advertiser — We all agree online advertising needs a more comprehensive metric than the click. […]
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Former US Search CEO Jeff Pullen On His New Role At Audience Science
In addition to joining its board, Jeff Pullen has been hired as President and COO of AudienceScience, the company announced. Read the release. Pullen discussed his new role and recent experience in the online advertising economy. AdExchanger.com: Where do you begin when putting together a company’s strategic roadmap? In regards to creating AudienceScience’s roadmap, where […]
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Innovid Choosing Pre-Roll To Grow Platform Says CEO Netter
Zvika Netter is CEO of Innovid, an online video technology platform. AdExchanger.com: How has the company pivoted its strategy since its inception? What have been some of the external factors at work? A year ago, we entered the market with an interactive video platform capable of turning any video into an engaging interactive experience. Towards […]
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Meeker Updates Internet Report; Google Acquires Again; Twitter To See GoTo.com Offspring; ValueClick Looking At Acquisitions
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meeker Means More Mobile In an update to her Internet Report from late last year where she said 2010 would be the year of mobile, Mary Meeker spoke at an event at Google yesterday and delivered an “Internet Trends” report. Fear not, mobile is […]
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Resonate Networks CEO Gernert On Attitudinal Versus Demographic, Psychographic Targeting
Ad technology company, Resonate Networks, announced today that in its own study, attitudinal targeting showed up to a 4x lift when compared to demographic targeting. Read the release. Resonate Networks’ CEO Bryan Gernert discussed the finer points of attitudinal targeting. Where does attitudinal targeting fit within psychographic targeting (PeerSet, Mindset Media) and behavioral targeting? Attitudinal […]
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Brandscreen Offering Demand-Side And Sell-Side Platform Trading Solutions Says CEO Tol
Julian Tol is the Founder & CEO of Brandscreen Inc., a digital media trading platform. AdExchanger.com: What problem is Brandscreen solving? JT: The problem we solve is the reduction of transactional friction. Generally speaking, the industry suffers from over-complexity, with online display sales systems built on top of offline technologies. There’s poor visibility for buyers, […]
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VisualDNA Using Visual Methods To Enable Effective Ad Targeting Says CEO Wilcock
Alex Willcock is Founder and CEO of Imagini Holdings Limited, an advertising technology company and makers of VisualDNA. AdExchanger.com: Please give us a bit of history about VisualDNA. A new company? Or pivoting for new opportunity? AW: I founded the business because I saw an opportunity to change the relationship between commerce and consumers – […]
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Yahoo!'s Right Media On Transparency And Exchanges
Continuing our look at “Transparency and Exchanges” (see post), Yahoo! Right Media‘s Senior Director of Professional Services, Megan Pagliuca, discussed her company’s view in answer to the following question: Regarding the recent dust-up between an ad network and several publishers as highlighted in Mediaweek, is more transparency needed from exchanges, for example? Or should this […]
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InterCLICK And Publishers On Mediaweek; The Audience Layer; The Apple iAd Platform Opportunity
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Network And Publishers In Mediaweek Following last week’s article in which Mediaweek reporter Mike Shields identified several publishers who claimed that ad network, InterCLICK, had misrepresented their inventory, this week, each is given the Mediaweek microphone to state their case. Read more. InterCLICK […]
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aWhere Location Solutions Offer Digital Marketers In-Store Sales Insights Says CEO Corbett
John D. Corbett, PhD is Co-Founder, President & Chief Executive Officer of aWhere, which provides an analytics platform focused on location intelligence. AdExchanger.com: Please give us a bit of history about aWhere. A new company? Or pivoting for new opportunity? aWhere is a ten year old company that has historically focused on the agribusiness and […]
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Ad Spend Upswing According To IAB; FTC Complaint Coverage; Apple's iAd; Criteo Coming To Retarget In U.S.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Signs Of Life The Wall Street Journal’s Emily Steel notes that Internet ad spending has re-started its growth trajectory according to new figures from the IAB and Pricewaterhouse Coopers as Q4 2009 spending increased 2.6%. The numbers still pale in comparison to TV dollars […]