AUTHOR ARCHIVE FOR:
AdExchanger
Articles By AdExchanger
-
On Middlemen: Google's Mohan and Yahoo!'s McGrory Discuss The Online Advertising Value Chain
AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” Over the next several days, we will post their answers. The following contributions are from Google and Yahoo! which provide […]
-
Adchemy CEO Nukala On DSP Definition; Audience Measurement = Targeting; News Organizations Becoming Tech Companies
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adchemy’s Nukala On DSPs CEO Murthy Nukala of demand-side platform, Adchemy, says that in his opinion there are five things that current DSPs can’t do for major advertisers in a column on MediaPost. Number one is: “Create highly specific audiences. DSPs do not allow […]
-
Yahoo!'s Wise And McGrory On Demand-Side Platform Pilot Program, Real-Time Bidding
Yesterday, Yahoo! announced their demand-side platform (DSP) pilot program yesterday in a post co-authored by Ramsey McGrory (VP, North American Marketplaces) and Seth Dallaire (VP, Mid Market Sales) on the Yahoo! advertising blog. In discussing its partnership with five demand-side platforms and its DSP strategy going forward, McGrory and Dallaire wrote: “The pilot will demonstrate […]
-
Google To Reveal Display Future; eXelate Hits Mainstream Media; Former Accipiter Execs Start aiMatch
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google To Reveal Its Display Future From the center stage of the official Google blog, Susan Wojcicki, VP of Product Management, reviews recent developments in Google and DoubleClick ad technologies over the past two years. More importantly, Wojcicki writes, “This is the first in […]
-
eXelate's Zagorski Discusses Nielsen PRIZM Offline Data Integration, Looks At Impact
eXelate announced a new partnership with Nielsen which will enable its PRIZM (and P$YCLE and ConneXions) offline segmentation through eXelate’s online data exchange for digital marketers. Read the release. eXelate’s CRO Mark Zagorski discussed the impact of offline data in the online world and its integration into eXelate’s data exchange business model. AdExchanger.com: What makes […]
-
Yahoo! Talks RTB, Rubicon Project Urges Caution; On Demand-Side Platform Holy Grail; ScanScout Online Video Ad Insights
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! And Right Media On RTB Given all the hubbub created by the articles in the Wall Street Journal and The New York Times and included AppNexus, Google and others, Yahoo! has responded with its real-time bidding thoughts via VP/GM Bill Wise who writes, […]
-
Adgregate Markets Announces ShopFans, Gives Exclusive First Look To IPG's Emerging Media Labs
Adgregate Markets announced a partnership with IPG Mediabrands’ Emerging Media Lab unit today which will make Adgregate Markets a preferred technology provider within IPG. According to the release, “IPG will promote Adgregate products and services to the Interpublic agency network.” Part of the deal includes Adgregate Markets new socially-infused “ShopFans” in banner, e-commerce technology. Read […]
-
All Aboard! Real-Time Bidding Goes Mainstream: In The New York Times, Wall Street Journal; And, Eyeblaster Files For IPO
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB, AppNexus, Ebay In NY Times It’s official. Real-time bidding is here as the digital media buying phenomenon is featured in an article by reporter Stephanie Clifford of The New York Times who says, “In the real-time process, billboard space would be auctioned off […]
-
AdExchanger: Enter Malware (Part III)
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
-
Quantcast's Feldman On Delivering Local Country Audience Insights
Quantcast announced yesterday that they are offering their traffic data and audience insights globally by local country. CEO Konrad Feldman discussed the company’s global push. AdExchanger.com: How did you determine that Quantcast is the “World’s Favorite Audience Measurement Solution”? KF: Every week thousands of websites choose Quantcast to provide them with audience measurement and insights. […]
-
24/7 Real Media's Pangis Looks At Her Company's Publisher Platform Solutions
24/7 Real Media announced an upgrade to its publisher ad serving solution, Open AdStream this week. Read the release. Nicolle Pangis, VP, Product Management Global Media and Technology for 24/7 Real Media, reviewed Open AdStream and its place in the publisher platform market. AdExchanger.com: How is 24/7 and Open AdStream addressing the need for publishers […]
-
Microsoft Releases Brand Study; Glam Media And DSP Adchemy In WSJ 50; Ads Can Be Taxing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Brand Effectiveness Study On the Microsoft Advertising blog, Microsoft’s Head Of Research & Market Insights EMEA Anita Caras announces new research that looks at the effectiveness of brand campaigns in digital. The whitepaper looks at 20 campaigns across 4 EMEA countries and was done […]
-
TARGUSinfo Integrates Data Into Demdex Behavioral Bank, Discusses The Data Biz
TARGUSinfo and Demdex announced a partnership which integrates TARGUSinfo datasets into Demdex’s “‘Behavioral Bank’ [which is] full of robust user profiles with data captured from each client’s Web properties and third-party data purchases.” Read more. Dave Helmreich, VP AdAdvisor at TARGUSinfo, discussed the partnership, the company and trends in the data market today. AdExchanger.com: Why […]
-
TRAFFIQ CEO Kahn Looks At TAAN Partnership And Exclusivity Among Agency Holding Companies
TRAFFIQ announced a partnership with Transworld Advertising Agency Network (TAAN), a network of independent advertising agencies in 40+ markets worldwide. According to the press release, “TRAFFIQ will be the digital media platform TAAN recommends to its member agencies.” Read it. TRAFFIQ CEO Mark Kahn discussed the TAAN partnership, agency holding companies and client momentum. AdExchanger.com: […]
-
Centro Looks To Automate The Buying Of Premium Inventory With Transis Says Pres Riegsecker
Shawn Riegsecker is Founder & President of Centro, a media services and technology firm and makers of Transis, a media buying system. AdExchanger.com: Can you discuss the pivots in Centro’s business model since 2001? And how has it led today’s Transis offering? Centro’s vision is the same today as the day we started. Our whole […]
-
Publicis Has $489 Million For Digital Acquisitions; China's Media Market Challenges; Auditude Gets Another Video Ad Client
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Levy Discusses Publicis Checkbook At The Abu Dhabi Media Summit (location, location, location), Publicis CEO Maurice Levy reiterated his ad holding company’s position that it is open to buying digital media companies. Levy told the media – including BusinessWeek -, “We are in a […]
-
Argo Digital Solutions CEO Kates Discusses Digital-Out-Of-Home Audience Buying And Planning With rVue 2.0
Argo Digital Solutions recently released rev. 2 of its rVue platform which enables the buying and selling of digital-out-of-home media through rVue’s exchange. Argo Digital Solutions’ Jason Kates discussed the rVue 2.0 and the digital-out-of-home market. AdExchanger.com: Since you last spoke with AdExchanger.com, you’ve come out with a new rev of rVue, your digital-out-of-home exchange. […]
-
Adometry Offering Effectiveness Metrics And Verification Says CEO Ewel
Jim Ewel is CEO of Adometry, which provides verification and effectiveness metrics products for display advertising. AdExchanger.com: What gave the team the idea for Adometry? And, what problem is Adometry solving? JE: Our founders, John Dietz and Rob Perrier, had built a large-scale ad server for a major publisher. They understood that the kind of […]
-
AOL Can Afford $100 Million Or Less; BusinessWeek Reborn; The 'Big Data' Story
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Please Be $100 Mil Or Less The Business Insider’s Nicholas Carlson reports that AOL divulged how much it can pay for any company in the ad tech space, or any other space for that matter, during the recent Credit Suisse conference in Florida. AOL […]
-
Vizu Discusses Online Brand Study In Partnership With Brand.Net And Nielsen
Brand.net, Vizu and Nielsen announced results of a new study that combined “online attitudinal and offline purchase data measurement, allowing brands to optimize media during campaigns to increase offline sales.” Read the release. Vizu CEO Dan Beltramo discussed the study and the opportunity in display for brand marketers. AdExchanger.com: The study was done across contextually […]
-
DataXu CEO Baker On New Funds And Demand-Side Platform Services Layer
Demand-side platform, DataXu, announced today that it raised $11 million in a Series B financing led by VC firm, Menlo Ventures. Read the release. DataXu CEO Mike Baker discussed the raise and the services layer with DataXu’s offering. AdExchanger.com: How long did it to take to raise this round? Is the DSP world resonating with […]
-
DoubleVerify's Netzer Verifies Capital Raise And Company Plans
DoubleVerify, an online advertising verification company, announced today that it has raised $10 million in Series B financing from Institutional Venture Partners. Read the release. Oren Netzer, CEO of DoubleVerify, discussed the raise and the company’s plans. AdExchanger.com: What were the key characteristics you were searching for in a funding partner? ON: We wanted an […]
-
WPP Digital Growing, B3 To Get RTB; Digital Agencies Re-Born; Andreesen On Burning Newspapers For Digital
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Revs Rising In WPP PaidContent’s Ingrid Lunden looks at WPP Group’s Q4 2009 and full-year earnings which were reported late last week. In addition to an uptick in overall revenue, WPP divulged, “New media sales accounted for 27 percent of the advertising and […]
-
Google Enabling Above-The-Fold Bidding On The DoubleClick Ad Exchange For GCN
It’s official. Following up on yesterday’s announcement on the Inside AdWords blog, buying just got a bit more brand-safe for Google Certified Networks (DSPs, ad networks) on the DoubleClick Ad Exchange. A Google spokesperson said: “For Ad Exchange buyers, when targeting ads to the Google Content Network, there is a control in the Ad Exchange […]
-
eXelate Panel Brings Doomsday Prediction From NY Times' Nisenholtz
Once again there was a strong turnout for a vendor-driven, industry event -this time courtesy of data exchange, eXelate, who produced, “Data Wars: The Publisher Strikes Back” at the Union Square W Hotel in New York City. A panel representing a broad cross-section of industry mucky-mucks tilting towards the publisher world was ably guided by […]
-
OwnerIQ Using Insights On Ownership Signals For Targeting Says CEO Habegger
Jay Habegger is CEO of ownership targeting company, OwnerIQ. AdExchanger.com: How did OwnerIQ begin? JH: OwnerIQ was born out a few simple insights. Effective advertising is presenting the right message to the consumer that resonates and influences perceptions or compels actions. Our first insight, supported by research, is that knowing about a person’s stuff tells […]
-
Real-Time Bidding Tricks Exposed; Above The Fold Bidding Option On Google Content Network; The Term Sheet How-To
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB Tricks Exposed Vlad Stesin (AdExchanger.com Q&A), VP of Platforms at Bloom Digital, looks at what he calls “Stupid RTB Tricks” on his Shift Market blog. Top of the list is “Browser history retargeting… Everytime you serve an impression, you check user’s browser history… […]
-
AdExchanger: Enter Malware (Part II)
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
