Quantcast’s Feldman On Delivering Local Country Audience Insights

QuantcastQuantcast announced yesterday that they are offering their traffic data and audience insights globally by local country.

CEO Konrad Feldman discussed the company’s global push.

AdExchanger.com: How did you determine that Quantcast is the “World’s Favorite Audience Measurement Solution”?

KF: Every week thousands of websites choose Quantcast to provide them with audience measurement and insights. We think of audience measurement as being the “who” and that’s distinct from the “what” of web analytics. We’re not aware of any audience service that’s been as widely adopted as Quantcast – are you?

Outside of the U.S. market, which countries or areas of the world show particular surges of interest in audience measurement services?

We’ve seen strong interest in our solution from overseas publishers that had significant US audiences that they wanted to better monetize. Increasingly those publishers were asking us what we could do for their home markets and we’re delighted to be able to support them more fully, not just in their home marketers, but in every market.

And, from your standpoint, is audience buying everywhere?

Certainly in the major digital media markets it is, though of course to varying degrees. Increasingly marketers are looking to coordinate and standardize their approaches to audience insights and real-time media on a global basis.

By John Ebbert

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