AdExchanger
Articles By AdExchanger
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X+1's Korner On Emerging CPG Display Ad Channel
Toby Korner is VP, Account Management at [x+1], which released a new CPG-focused product today (Release here. More here from AdWeek.) AdExchanger.com: Why offer a CPG product? Curious your thoughts on product development for this as I assume you see identified CPG as low-hanging fruit for a reason – perhaps for brand dollars? TK: You […]
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More VC Money Into Ad Technology; DSPs Begin To Invade Europe; More (Good) Black Friday Stats
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vizu Raises $6 Million+ Down economy? Not so much in the ad tech world. Fresh from its AdExchanger.com Q&A, online ad effectiveness firm Vizu announced it has raised $6.75 million from a group of investors including “iNovia Captial and Greycroft Partners with participation from […]
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Rubicon Project On Mediaweek Article
This post follows up on an article this week by MediaWeek’s Mike Shields in regards to concerns publishers have about agency demand-side platforms (DSPs). Read the article. In the article, Shields said that Rubicon Project met with some of these publishers. A Rubicon Project spokesperson provided the following responses. AdExchanger.com: Did Rubicon Project meet with […]
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[x+1] Introduces CPG Connect Harnessing Online Ad Optimization, Consumer Purchase Diagnostics and Analytics to Drive In-Store Sales
Visit [x+1] for the updated press release here.
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Yahoo! Closes Right Media's Direct Media Exchange
In a reflection of its shift toward a “premium” exchange strategy, Yahoo!’s Direct Media Exchange – acquired as part of the Right Media acquisition – is being shuttered effective January 2010. In an email, participating DMX publishers have been notified today: “Right Media will discontinue the DMX platform on January 31, 2010, so that we […]
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Demdex CEO Nicolau Says Ad, Data Exchanges, And Data Management Solution As Key To Mining Data
Randy Nicolau is CEO of Demdex, a behavioral data management company. AdExchanger.com: What challenge is Demdex looking to solve in behavioral advertising data? RN: Demdex gives its clients the speed and flexibility to understand and adapt to that rapidly changing “audience data” marketplace. We help our clients better understand the value of the behavioral and […]
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AOL To Crank Content; The Bundled And Acquisitive Agencies; Addressable TV Inches Closer
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
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Vizu Focused On Brand Lift Instead Of CTR For Ad Campaigns Says CEO Beltramo
Dan Beltramo is CEO of Vizu, an online advertising effectiveness research company. How did Vizu begin? And where did the name come from? Vizu began with the vision that market research could be made more widely available and useful by using the internet to make it much faster, easier, and less expensive to conduct. While […]
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Publishers Talk To Rubicon Project About Agency DSP Threat; Ante Up For Ads; Black Friday Was Big Says ComScore
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publishers And The Agency DSP Web publishers fear agency demand-side platforms – that’s what the headline says anyway in a Mediaweek article by Mike Shields. Not all publishers were willing to go “on the record” for Shields regarding their concerns, but their hesitancy is […]
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TiVo Data Infuses Google DTV Strategy; Adconion Buys Joost; Right Media Exchange Re-Orgs International; Mannino On Teracent Acquisition
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Grabbing TiVo Data According to Todd Spangler of Multichannel News, Google is looking to “combine second-by-second set-top data from TiVo with data from Dish Network, which will let the Web giant track the viewing habits associated with more than 5 million TV sets […]
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Yahoo! On Teracent Smart Ads Partnership
A spokesperson from Yahoo! provided the following about the impact on Yahoo!’s Teracent partnership given Google’s acquisition of Teracent. Teracent provides multi-variate technology for Yahoo!’s Smart Ads for PC and Mobile: “Yahoo! works with multiple partners as part of its Smart Ads program, including Teracent, PointRoll, and Tumri, to help marketers develop and deploy dynamic […]
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Lexi Reese Named U.S. Director of Sales for DoubleClick Ad Exchange
Lexi Reese has been named the new Director of Sales for the DoubleClick Ad Exchange in the US filling the void left by Michael Rubenstein, who joined AppNexus as President in September. Reese told AdExchanger.com that her range of experience with the Google AdWords product and her most recent role of Director of the Google […]
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Microsoft And News Corp Conspire; Adify Seeing CPM Growth, Too; Right Media Housecleaning; Living With Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Murdoch-Microsoft Machinations In an effort to undermine Google’s search dominance, Microsoft is reportedly in discussions with News Corp to be the only search engine allowed to index News Corp content. That’s over the top – let’s take it a step further. What if Microsoft […]
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Teracent Acquired By Google
From the Official Google blog and the Teracent website’s home page, the news is finally confirmed: Google has purchased multi-variate display ad company, Teracent, after weeks of rumors. In the Google blog post, Neal Mohan, VP of Product Management and Joerg Heilig, Engineering Director commented said, “We’re looking forward to welcoming the Teracent team to […]
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SocialMedia.com Focused On Turning Any Display Ad Into A Social Ad Says CEO Goldstein
Seth Goldstein is the co-founder and CEO of SocialMedia, a social advertising platform. AdExchanger.com: AdKnowledge acquired SocialMedia.com’s ad network last week as noted here by TechCrunch. Where does this leave SocialMedia.com? We are excited about the transition of our ad network to Adknowledge. This move will allow SocialMedia.com to focus solely on its core business […]
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IPO Market Heats Up; IAB's Rothenberg On Marketing; Right Media Buzz; Rules Of Retargeting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lead Gen IPO QuinStreet will be taking the Street by storm as they announced plans for a $250 initial public offering according to alarm:clock. The company is already profitable having logged $17 million in profits through the first half of the year on gross […]
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In Review: Multiple Exchanges Are Best For The Industry... For Now Says VivaKi's Kurt Unkel
This is a response to AdExchanger.com’s recent survey, “Industry Reaction: The Impact Of Right Media And The Importance Of Multiple, Large Exchanges.” Publicis’ VivaKi Nerve Center – Kurt Unkel, SVP Being the slacker who didn’t turn in his homework on time on this one has afforded me the opportunity to read the many excellent perspectives […]
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Data Debate Swirls In Washington; ComScore Releases October Figures; Gartner On Microsoft And OpenX
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Privacy Prodding In DC The Hill’s Kim Hart checked in on hearings taking place in D.C. around consumer privacy online and covers Acxiom executive Jennifer Barrett’s testimony regarding, “1,500 possible data points about individual consumers” that Acxiom tracks. Barrett said that “Acxiom receives that […]
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Industry Reaction: The Impact Of Right Media And The Importance Of Multiple, Large Exchanges
Given the announcement earlier this week from Yahoo!, the plot thickens as the display ad ecosystem evolves into demand-side platforms. In this survey of a broad, cross-section of the digital ad industry, AdExchanger.com looks back and looks ahead with the help of the industry. The questions… What has been the impact of Right Media Exchange? […]
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More Reaction From The Demand-Side Platforms: On Right Media And Multiple Exchanges
And now.. The Demand-Side Platform reaction. The questions… What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. AdBuyer.com Brilig CPM Advisors DataXu Invite Media Triggit Turn [x+1] View Intro and More Reactions >> […]
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More Reaction From The Ad Networks And Exchanges: On Right Media And Multiple Exchanges
And now.. Ad Networks and Exchanges reaction. The questions… What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. 24/7 Real Media AdBrite Bizo Brand.net ContextWeb/ADSDAQ InterCLICK LucidMedia Rocket Fuel TRAFFIQ Undertone Networks XTEND […]
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More Reaction From The Agencies: On Right Media And Multiple Exchanges
And now.. Agency reaction. The questions… What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. Havas’ Adnetik Hill Holliday Infectious Media Razorfish Varick Media View Intro and More Reactions >> View Demand-Side Platform […]
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X+1 Announces Media+1 Platform; Rubicon Project Sees CPM Increase; AdSafe Media On Brand Firewall
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. [x+1] Announces Media+1 In a release, [x+1] announced it’s new Media+1 platform – “a full-featured media targeting platform” for marketers and agencies as the audience buying platform arms race continues toward a more self-service endgame. The company added in the release: “The Media+1 platform, […]
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Talking Data With TARGUSinfo and Invite Media
TARGUSinfo and Invite Media announced a partnership today. Here is the release. Below is a Q&A on the announcement with David Helmreich is VP of interactive markets at TARGUSinfo and Nat Turner, COO and Founder at Invite Media. AdExchanger.com: What is meant in the release in regards to “accessing AdAdvisor data in real-time”? Is AdAdvisor […]
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Jeff Crowe Of Norwest Venture Partners On The Digital Media Buying Space
Jeff Crowe is Managing Partner of Norwest Venture Partners. AdExchanger.com: With investments in Brand.net and Turn, obviously Norwest Venture Partners (NVP) appears bullish on the digital media buying space. What drove NVP to invest in each of these companies? JC: Overall, we have been bullish on the digital advertising space for several years and continue […]
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The Advertising Recovery; Debates Heat Up In Washington; Procurement Predicament Addressed By IPG's Comonte
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Graphing The Ad Recovery Bnet’s Jim Edwards that the signs have arrived that show a recovery in the advertising market and plots a few Excel graphs showing signs of improvement at ad holding companies such as Omnicom, IPG, Publicis, MDC Partners, Lamar Advertising and […]
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Yahoo! VP Bill Wise Discusses Future Demand-Side Platform Plans For Right Media Exchange
Bill Wise is Yahoo! VP/GM, Ad Platforms. Wise answered a few questions that follow up on yesterday’s announcement regarding Right Media’s new positioning. AdExchanger.com: When will Right Media have DSP capabilities? Right Media already has DSP capabilities by leveraging exchange inventory and linking and numerous decisioning, optimization, and analytics technology within the company, and has […]
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Walrath Exits; The Right Media Exchange Repositioning; Efficient Frontier Is Not A DSP; Rapleaf Mining For Social Risk
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mike Walrath Exits Yahoo! SVP of Ad Strategy, Michael Walrath, left the company yesterday telling the WSJ’s Jessica Vascellaro that “it was the right time to ‘move on in my career’ and that he looks forward to ‘taking some time off and working with […]
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Yahoo! Repositions Right Media Exchange; Announces DSP Strategy
Read the story by Abbey Klassen in AdAge: “Yahoo Rebrands Its Right Media Exchange as Premium“. More from Yahoo! VP/GM, Ad Platforms, Bill Wise on the Right Media blog here.