Home Ad Exchange News X+1 Announces Media+1 Platform; Rubicon Project Sees CPM Increase; AdSafe Media On Brand Firewall

X+1 Announces Media+1 Platform; Rubicon Project Sees CPM Increase; AdSafe Media On Brand Firewall


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[x+1] Announces Media+1


In a release, [x+1] announced it’s new Media+1 platform – “a full-featured media targeting platform” for marketers and agencies as the audience buying platform arms race continues toward a more self-service endgame. The company added in the release: “The Media+1 platform, whose individual modules have been in beta testing with a number of major brand clients for months, is set for general market release on December 15th.” Read the release. Or, more from the {x+1] blog.

Rubicon Project Sees CPM Increase

In the latest in their series of Online Advertising Market Reports, Rubicon Project reported yesterday that they have seen display ad CPMs rise by an average of 8 percent in Q3 vs. Q2. Also, the report identifies the real-time bidding trend with RP’s Raleigh Harbour saying, “The agencies see RTB as an opportunity to compete with ad networks and keep margins – because over the last five years, ad networks have provided more media buying technology and service than agencies have.” Read an excerpt on Rubicon Project’s blog. Or, download the Report here (sign-up required).

Measuring DOOH Attention

Measuring audiences and their engagement across multiple, CROSS-channel, supply sources is one among many Holy Grails. 3M announced yesterday that it’s launching the Visual Attention Service (VAS) which will help measure engagement in digital-out-of-home advertising. From the release, VAS “makes it possible for designers to test the effectiveness of their content using visual attention models which are based on algorithms that predict where a viewer’s attention will go in a scene.” Read the release.

Tessa On 2010

ClickZ’s and Enlighten’s Tessa Wegert makes her digital prediction list for 2010 which includes the increasing importance of data, still more ad sizes, mobile applications gain in prominence and more. Read it.

Senate Report On Marketing

Barron’s Eric Savitz notes a new Senate report has been released which “singles out for scorn a practice known as ‘post-transaction marketing.'” Quoting from the report, a group of companies are alleged to have used “aggressive tactics to charge Internet shoppers for club membership programs.” Read more from Savitz. Or, read the Senate report.


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Protecting The Brands

MediaPost’s Joe Mandese covers AdSafe Media and their system for protecting brand display ads next to unsavory (and you know what that means!) content. What sets AdSafe’s system (“brand protection firewall”) apart according to Mandese is that the company identifies inappropriate pages ahead of time which prevents ads from ever being served there. Read more.

AOL Hands Axe To Employees

The Business Insider’s Jay Yarow says that AOL is asking 2,500 employees to leave which is roughly 1/3 of its workforce. Until December 11, the layoffs are voluntary with buyouts. Yarow notes that after that time, involuntary layoffs may be required. AOL’s Tim Armstrong also announced he’s foregoing his bonus. Read more.

AdKnowledge Buys Ad Network

AdKnowledge bought SocialMedia.com’s ad network yesterday according to TechCrunch’s Leena Rao. What does this leave SocialMedia.com? According to Rao, “SocialMedia.com will continue to operate its social advertising platform to create ads for social networks, but its publishers who participated in the startup’s network will be moved to Adknowledge.” Read more.

Must Read

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

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Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.