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Petsky Prunier's Chadda On FetchBack Sale To GSI Commerce

Sanjay Chadda is Partner & Managing Director at Petsky Prunier, which advised FetchBack on its sale to GSI Commerce Inc. Read the release. AdExchanger.com: Some think that Fetchback sold before the market collapsed for their services due to factors such as Google opening up self-serve retargeting.  How do you respond? SC: Fetchback was approached by... Continue reading »
by AdExchanger // June 9th, 2010 //
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FetchBack CEO Little On Recommendation Retargeting And Recent Developments

FetchBack announced yesterday that it has launched a recommendation engine as part of its retargeting solution for advertisers. Read the release. FetchBack CEO Chad Little discussed the new product and recent developments in retargeting. AdExchanger.com: Please provide a "use case" on how FetchBack's machine-learning technology works. The only use case we can provide now is... Continue reading »
by AdExchanger // April 14th, 2010 //
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X+1 Announces Media+1 Platform; Rubicon Project Sees CPM Increase; AdSafe Media On Brand Firewall

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. [x+1] Announces Media+1 In a release, [x+1] announced it's new Media+1 platform - "a full-featured media targeting platform" for marketers and agencies as the audience buying platform arms race continues toward a more self-service endgame. The company added in the release: "The Media+1 platform,... Continue reading »
by AdExchanger // November 19th, 2009 //
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Retargeting Continues The Conversation for Brand Marketers Says FetchBack CEO Chad Little

Chad Little is CEO of FetchBack, a retargeting company. AdExchanger.com: From your blog, I see that you've delivered $64.5 million in revenue for your clients - is that in the past two years? Care to elaborate in terms of net revenues to FetchBack, average deal size, type of clients, etc.? No – that’s ($64.5 million)... Continue reading »
by AdExchanger // June 10th, 2009 //
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