Home Ad Exchange News Yahoo! On Teracent Smart Ads Partnership
Ad Exchange News

Yahoo! On Teracent Smart Ads Partnership

By AdExchanger

SHARE:

Yahoo! on TeracentA spokesperson from Yahoo! provided the following about the impact on Yahoo!’s Teracent partnership given Google’s acquisition of Teracent. Teracent provides multi-variate technology for Yahoo!’s Smart Ads for PC and Mobile:

    “Yahoo! works with multiple partners as part of its Smart Ads program, including Teracent, PointRoll, and Tumri, to help marketers develop and deploy dynamic creative campaigns. Yahoo!’s unique combination of reach, frequency, and data continue to make us the best source of media to power dynamic ad campaigns. We anticipate continuing to work with Teracent.”
Tagged in:

Must Read

CTV

Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers

Roku unveiled its new home screen, which includes new features designed to further personalize the home screen experience for each viewer.

CTV

Why Critics Say Email-Based IDs Don’t Work For CTV

Email targeting in CTV has a credibility problem as buyers and sellers question whether one-to-one identity even fits a channel built for broader reach.

PODCAST: AdExchanger Talks

How ‘Wrapped’ Insights Become Audience Segments

How does Spotify translate quirky Wrapped labels, like “divorced dad hipster,” into ad audiences? And is AI-generated content safe for brands? Spotify’s Global Head of Ad Product Katie English weighs in.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Marketers

Pirated Sports Streams Are Warping TV’s Most Important Ratings

Although tides of ad revenue flow based on the ratings of certain tentpole TV events, a new crop of scammers now operate illicit sports livestreaming rings, and there’s almost nothing broadcasters can do about it.

CTV roundup

AI Is Redefining Premium Content – Which May Not Be A Good Thing

At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry’s understanding of “premium” content.

The Big Story Podcast
PODCAST: The Big Story

Prog AI Live: AI’s Slippery Slop

Recorded live in Las Vegas at Prog AI, the AdExchanger team tackles a tricky question: As AI floods the feed with chaotic, addictive content and people engage with it, what does “premium” even mean anymore?

Popular

  1. AdExplainer

    The Programmatic Auction Is Changing In Real Time – Here’s How

    Two decades after the first RTB auction, programmatic is more complex than ever – and that’s before you even consider generative AI.

  2. Marketers

    Pirated Sports Streams Are Warping TV’s Most Important Ratings

    Although tides of ad revenue flow based on the ratings of certain tentpole TV events, a new crop of scammers now operate illicit sports livestreaming rings, and there’s almost nothing broadcasters can do about it.

  3. Publishers

    Microsoft To Publishers: Don’t Block The AI Bots

    Rather than fighting the rising tide of AI search engines and agentic tools, Microsoft AI’s Nikhil Kolar says publishers and retailers should license access to their sites and create content that speaks directly to AI crawlers.

  4. AI

    AI Needs Humans In The Lead, Not Just In The Loop, Says JPMorgan Chase Programmatic Lead

    Automation has its place, but good marketing still needs “heart and science,” according to JPMorgan Chase’s Melissa Bonnick. Humans aren’t going anywhere.

  5. CTV

    Why Critics Say Email-Based IDs Don’t Work For CTV

    Email targeting in CTV has a credibility problem as buyers and sellers question whether one-to-one identity even fits a channel built for broader reach.