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Ad Exchange News

Yahoo! On Teracent Smart Ads Partnership

Tuesday, November 24th, 2009 – 3:19 pm

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A spokesperson from Yahoo! provided the following about the impact on Yahoo!’s Teracent partnership given Google’s acquisition of Teracent. Teracent provides multi-variate technology for Yahoo!’s Smart Ads for PC and Mobile:

“Yahoo! works with multiple partners as part of its Smart Ads program, including Teracent, PointRoll, and Tumri, to help marketers develop and deploy dynamic creative campaigns. Yahoo!’s unique combination of reach, frequency, and data continue to make us the best source of media to power dynamic ad campaigns. We anticipate continuing to work with Teracent.”

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