Yahoo! On Teracent Smart Ads Partnership

Yahoo! on TeracentA spokesperson from Yahoo! provided the following about the impact on Yahoo!’s Teracent partnership given Google’s acquisition of Teracent. Teracent provides multi-variate technology for Yahoo!’s Smart Ads for PC and Mobile:

    “Yahoo! works with multiple partners as part of its Smart Ads program, including Teracent, PointRoll, and Tumri, to help marketers develop and deploy dynamic creative campaigns. Yahoo!’s unique combination of reach, frequency, and data continue to make us the best source of media to power dynamic ad campaigns. We anticipate continuing to work with Teracent.”

Enjoying this content?

Sign up to be an AdExchanger Member today and get unlimited access to articles like this, plus proprietary data and research, conference discounts, on-demand access to event content, and more!

Join Today!