smart ads

  • Yahoo! On Teracent Smart Ads Partnership

    A spokesperson from Yahoo! provided the following about the impact on Yahoo!’s Teracent partnership given Google’s acquisition of Teracent. Teracent provides multi-variate technology for Yahoo!’s Smart Ads for PC and Mobile: “Yahoo! works with multiple partners as part of its Smart Ads program, including Teracent, PointRoll, and Tumri, to help marketers develop and deploy dynamic […]