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»teracent

Yahoo! On Teracent Smart Ads Partnership

A spokesperson from Yahoo! provided the following about the impact on Yahoo!'s Teracent partnership given Google's acquisition of Teracent. Teracent provides multi-variate technology for Yahoo!'s Smart Ads for PC and Mobile: "Yahoo! works with multiple partners as part of its Smart Ads program, including Teracent, PointRoll, and Tumri, to help marketers develop and deploy dynamic... Continue reading »
by AdExchanger // November 24th, 2009 //
»
Teracent Acquired By Google

From the Official Google blog and the Teracent website's home page, the news is finally confirmed: Google has purchased multi-variate display ad company, Teracent, after weeks of rumors. In the Google blog post, Neal Mohan, VP of Product Management and Joerg Heilig, Engineering Director commented said, "We're looking forward to welcoming the Teracent team to... Continue reading »
by AdExchanger // November 24th, 2009 //
»
Teracent's Hall Discusses New Video Creative Optimization Platform

Chip Hall is SVP of Sales and Marketing at Teracent, an advertising creative solutions provider. AdExchanger.com: When will the video product be available to customers and how will the revenue model work with video? CH: The video product is live today and the business model is the same as the rest of our platform (either... Continue reading »
by AdExchanger // August 14th, 2009 //
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Razorfish CEO On Publicis and VivaKi; Teracent Enters Video; ClearSaleing Announces Attribution Index; Spitzer and Blodget

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Razorfish CEO On Acquisition CEO Bob Lord of Razorfish tells David Kaplan of PaidContent.org that he expects to fill a clear niche within VivaKi and believes that collaboration between Razorfish, Starcom MediaVest Group and ZenithOptimedia is logical. But, he expects to maintain a wall... Continue reading »
by AdExchanger // August 11th, 2009 //
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