Teracent Acquired By Google

Google Buys TeracentFrom the Official Google blog and the Teracent website’s home page, the news is finally confirmed: Google has purchased multi-variate display ad company, Teracent, after weeks of rumors.

In the Google blog post, Neal Mohan, VP of Product Management and Joerg Heilig, Engineering Director commented said, “We’re looking forward to welcoming the Teracent team to Google and to making this technology available to our display advertising clients.”

In regards to roll-out plans within Google products and services – specifically the DoubleClick Ad Exchange – a Google spokesperson told AdExchanger.com:

    “In terms of rolling out Teracent’s technology, we don’t have any specifics about integration with the Ad Exchange – too early to speculate. We expect to make it available to advertisers and agencies who use our DoubleClick ad serving products, as well as AdWords advertisers who run display campaigns across the Google Content Network.”

On All Things D, Peter Kafka reports that Teracent “was doing something under $2 million a year in revenue” and was told by Teracent’s CEO Vikas Jha in September, that the company is profitable. It will be interesting to see how long Teracent’s mobile display ad partnership with Yahoo! Smart Ads lasts.

Google’s blog also has an example of how the Teracent technology works here and specifically mentions the nice “fit” that Teracent technology provides for the new DoubleClick Ad Exchange and Google’s new campaign insights tool.

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1 Comment

  1. Congratulations to Teracent!

    Dynamic Ads have delivered on expectations and have both increased the relevance of ads to users and resulted in far superior performance for advertisers. Struq is the leading provider of banner creative content optimisation in Europe, and we customise the content of ads in real time based on the user’s online browsing activity. We currently receive at least ten times the click through rate and fourteen times the conversion rate over standard display ads.

    As early adopters and pioneers, Google’s acquisition of Teracent shows where the future of online display advertising is.

    Sam Barnett