Home Ad Exchange News Lexi Reese Named U.S. Director of Sales for DoubleClick Ad Exchange

Lexi Reese Named U.S. Director of Sales for DoubleClick Ad Exchange


Lexi Reese of DoubleClick Ad ExchangeLexi Reese has been named the new Director of Sales for the DoubleClick Ad Exchange in the US filling the void left by Michael Rubenstein, who joined AppNexus as President in September.

Reese told AdExchanger.com that her range of experience with the Google AdWords product and her most recent role of Director of the Google Content Network has helped prepare her for the new position. At GCN, she worked with advertisers on facilitating display campaigns – the DoubleClick Ad Exchange would appear to be a natural evolution for her.

In the interview, Reese said that she has already been in the role for a month now and is able to report that the steady of integration of Certified Ad Networks continues. Google Group Product Manager for the DoubleClick Ad Exchange, Scott Spencer, was also on the call and though he demurred when asked about whether or not Google will join the demand-side platform (DSP) hit parade, he reiterated the momentum of the ad exchange and integration of the demand-side ad networks. Reese added that yesterday’s acquisition of Teracent by Google will be an exciting new tool for advertisers.

Google is the first of the three exchanges to fill key roles vacated by employees who have been lured back to the world of startups. AdECN’s Jeff Green and Yahoo!/Right Media’s Antony Taylor, who left a month later than Rubenstein, were in similar but different roles at their companies. As the “brain drain” picks up speed with larger corporations, it will be important to stabilize their strategies by filling roles quickly. Innovation will not wait!

By John Ebbert

Must Read

It’s Open Season On SaaS As Brands Confront Their Own Subscription Fatigue

For CFOs and CEOs, we’ve entered a kind of open hunting season on martech SaaS.

Brian Lesser Is The New Global CEO Of GroupM

If you were wondering whether Brian Lesser was planning to take some time off after handing the CEO reins of InfoSum to Lauren Wetzel last week – here’s your answer.

Comic: S.P. O'Middleman's

TripleLift CEO Dave Clark Abruptly Exits After Setting The SSP On A New Trajectory

Dave Clark, who’s led TripleLift for the past two years, is stepping down, effective immediately, and is being replaced by a coterie of TripleLifters.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
shopping cart

Moloco Invests In Its Competitor Topsort As The Retail Media Stakes Go Up

Topsort can lean into Moloco’s algorithmic personalization, while Moloco benefits from Topsort’s footprint with local retailers in the US and in Latin America.

CDP BlueConic Acquires First-Party Data Collection Startup Jebbit

On Wednesday, customer data platform BlueConic bought Jebbit, which creates quizzes, surveys and other interactive online plugs for collecting data from customers.

Comic: The Showdown (Google vs. DOJ)

The DOJ’s Witness List For The Google Antitrust Trial Is A Who’s Who Of Advertising

The DOJ published the witness list for its upcoming antitrust trial against Google, and it reads like the online advertising industry’s answer to the Social Register.