AdExchanger
Articles By AdExchanger
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OpenAmplify To Provide Categorization, Targeting and Segmentation For Ad Exchanges Says CEO Redgrave
Mark Redgrave is Founder & CEO of OpenAmplify, an online advertising technology company. AdExchanger.com: How did your experience at an agency (HHCL Group in London) prepare you for running OpenAmplify? MR: I was lucky to work under some really brilliant client services and creative teams on some of the world’s most important brands. I learned […]
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Right Media Exchange On Real-Time Bidding; Display And Search Synergy from iCrossing; Ad Network Acquisitions; AdWords Self-Serve Video Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB at Yahoo!’s RightMedia Right Media’s Senior Manager of Professional Services, Pedro Ponce de Leon, announced on Thursday from the Right Media blog, that the Yahoo! exchange has real-time bidding and that “using Right Media’s predictive algorithms is the best path to take, as […]
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TargetSpot Bringing Deeper Audience Targeting To Internet Radio Advertising Says CEO Goldwerger
Eyal Goldwerger, CEO of TargetSpot, an Internet radio advertising network. AdExchanger.com: What momentum has TargetSpot seen in 2009 for itself as well as its clients? 2009 is going to be a year of accelerating growth at TargetSpot, driven by rising advertiser demand. This is a result of both an increase in our advertisers’ budgets, as […]
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AdSense Opening Thru DoubleClick Ad Exchange; Hiring A-Go-Go: Rubicon Project And Varick Media; Looking At Lookery
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdSense Thru DoubleClick’s Ad Exchange! It’s official! Well, almost. The AdSense blog announced late Tuesday that ad networks will now be buying AdSense inventory through an open auction. That can only mean one thing: Google’s DoubleClick Ad Exchange – AdEx 2.0 – lives. From […]
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EyeWonder CEO Vincent Says Standards Needed For Video Ads Via Ad Exchange Platform
John Vincent is CEO of EyeWonder, an online advertising technology company. AdExchanger.com: How would you like to see standards evolve for in-stream video ad inventory? And in-page video ad inventory? JV: Standardization is still a work in progress for the in-stream industry, so at this point we’d really like to see more of it in […]
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Berin Szoka On User Empowerment; WPP Group Reports; NYC Ad Week Schedule; About.Com On Display Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. We Have A Winner The advertising industry may have finally found an able spokesperson in the human form of Berin Szoka, Senior Fellow and Director, Center for Internet Freedom at The Progress & Freedom Foundation. (The title alone is impressive!) Szoka, in an interview […]
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CEO Calvin Lui Says Tumri Will Be Involved In RTB and Demand-Side Optimization Ecosystem
Calvin Lui is CEO and President of Tumri, a creative optimization technology company. AdExchanger.com: What trends have you seen at Tumri in 2009? Can you characterize trends in revenue momentum, deal size, client verticals, consumer audience targets, etc.? CL: Tumri has experienced tremendous growth and momentum in the last 18 months. While we are a private […]
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Hiring Frenzy - PubMatic and Brand.net; Spanfeller Publisher Manifesto; Eyeblaster Dwell Time Ad Study
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. PubMatic Hires Peter Kafka of All Things D reports that Andrew Rutledge, who had been in charge of publisher sales for DoubleClick for the past year, has moved to yield optimizer, PubMatic, and assumed a similar role. (Read the release.) Josh Wetzel from eBay […]
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Rocket Fuel CEO John Says Ad Exchanges More Like A Technology Platform Than Media Source
George John is CEO of Rocket Fuel, Inc., an online advertising network. AdExchanger.com: How do you see the role of the ad network evolving over the next 12-24 months? Will ad network arbitrage disappear? It has been hyped that the ad network marketplace is overly crowded with more than 400 players. But when you take […]
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Lookery Closes Doors; IPOs Are Ready; Yahoo! Content Vs. Google Content; Innovation Is On Roids
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lookery Closes Its Doors No more Lookery. CEO Scott Rafer announced from the Lookery blog that the Company is winding down operations. Rafer offers a post mortem of regrets and/or mis-steps that he believes, if avoided, could have led to a different conclusion such […]
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Reply.com CEO Zamani Says Now Is The Time To Invest In Local Advertising
Payam Zamani is CEO of Reply.com, a lead generation marketplace. AdExchanger.com: Reply.com started in lead generation. Why did you transition the business into an exchange and marketplace? PZ: Until the summer of 2006, Reply.com was focused on lead generation for the real estate and automotive markets. During that quarter, many of our largest real estate […]
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OPA Challenged To Study-off; Comscore Releases July Rankings; Millard Can't Relax On Vacation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Jarvis Coffin Coming Soon To The OPA Burst Media CEO, Jarvis Coffin (AdExchanger.com Q&A), is ready to prove wrong the recent, link-baiting-extraordinaire study funded by the Online Publishers Association (OPA). Coffin says he may begin calling on his fellow OPA “dues-payers” such as 24/7 […]
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Digital Element Finding Demand For Granular IP Targeting Says Co-Founder Friedman
Rob Friedman is Co-founder and EVP of Digital Element. AdExchanger.com: Can you layout the basic ways your clients are using Digital Element’s IP detection services? RF: Digital Element‘s customers use our IP Intelligence solutions in a variety of ways such as improving response and click-through rates through more accurate ad geotargeting; reducing advertiser variance issues […]
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Betting On Yahoo! Display; DIY Adds Mashable's Sociable; All Conversion Rates Are Equal Says Google
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Betting on Display Forbes magazine writer Quentin Hardy speaks with Yahoo! CEO Carol Bartz about the recent Microsoft search deal as well as the Sunnyvale-based company’s new plans to concentrate on display advertising. Read the whole story. U.S. Gov’t Reviews Yahoo!/Microsoft Deal Kim Hart […]
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LeadsCon Panel On Ad Exchanges Provides One of Many Highlights During Day Long Lead Generation Event
Yesterday’s sold-out, LeadsCon East convention in New York City brought together the lead generation community for a two-day event focused on, of course, generating leads as well as putting more tools in the hands of direct marketers. Conference organizer, noted blogger and former super seller, Jay Weintraub gave attendees a healthy dose of the potential […]
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Argo Digital Solutions CEO Kates Says Digital Out-Of-Home Reaching Segmented Audiences For Advertisers Today
Jason Kates is Founder and CEO of Argo Digital Solutions, Inc. and rVue.com, a digital out-of-home advertising exchange. AdExchanger.com: Can you give quantify the Digital Out-Of-Home (DOOH) reach for Argo’s rVue Exchange? Do you think of reach in terms of networks or stores or consumers who are estimated to see particular digital media in a […]
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Adify On Vertical Display Market; Google Ad Exchange Commission; Venture Investing In Real-Time
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Vertical State of the Display Ad Market In a piece by MediaWeek’s Mike Shields, Adify is reporting that display ad prices are rebounding and names categories such as Real Estate ($6.49 CPMs in Q2, was half that in Q4 2008) and Sports ($7.09 […]
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X+1 COO Stephano Kim On New Capital Raise
Stephano Kim is President and Chief Operating Officer of x+1, an online buying platform and data company. AdExchanger.com: A recent SEC filing shows that [x+1] has recently raised approximately $2 million. What will the new funds be used for? And, why a smaller raise like this as opposed to a larger raise or using debt? […]
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X+1 Raises New Funds; New KB(S)P CEO; Ad Network Traffic Marketplace Gets DoubleVerify-ed; Specific Media Blows Out 10 Candles
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. [x+1] Gets More Cash [x + 1] (read CEO John Nardone’s AdExchanger.com Q&A here) has received $2 million in additional funding according to PaidContent.org’s Tameka Kee. SEC filing here. kirshenbaum bond + partners Hires New CEO Fresh on the heels of news that MDC […]
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Bizo CEO Russell Glass Says Data Driving B2B Demand-Side Optimization, Too
Russell Glass is CEO of Bizo, a business-to-business ad network. AdExchanger.com: Judging from your June release, Bizo business appears to have momentum. Has B2B been slowed in the recession or never stopped? What are you expecting from the economy in the next 12 months? B2B has been hurt by the recession, but it has kept […]
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Comscore or Quantcast As The New Nielsen?; The Irksome OPA; Social Media Getting $8 Display Ad CPMs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Traditional Media Revolts It appears traditional media companies are tired of their Nielsen main course and have decided to try something else from the menu. Bill Carter and Stuart Elliott of The New York Times cover a recent diabolical plot by the heads of […]
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McAndrews On Holding Companies; AOL Cuts Costs; Citibank On Steady Recovery; Display Ads Get Twitter
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Former aQuantive Exec Turns VC Emily Steel interviews former Microsoft ad executive and aQuantive CEO Brian McAndrews for the WSJ Digits blog. McAndrews is joining Seattle-based VC company, Madrona Venture Group, and will run a $250 million investment fund. You can read more from […]
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Teracent's Hall Discusses New Video Creative Optimization Platform
Chip Hall is SVP of Sales and Marketing at Teracent, an advertising creative solutions provider. AdExchanger.com: When will the video product be available to customers and how will the revenue model work with video? CH: The video product is live today and the business model is the same as the rest of our platform (either […]
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New OPA Study Featured In WSJ; Rubicon Project Partners With Katz; Yahoo!'s Zinman on Exchanges; Quantcast Responds
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Portals, Publishers and Networks, Oh My! Citing three years of data that include more than 4,800 marketing campaigns collected by WPP’s Dynamic Logic, The Wall Street Journal’s Emily Steel delivers the details on a new OPA study which says that large publisher’s premium (i.e. […]
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PaperG CEO Wong Says Local Advertising Needs Simple, Understandable Pricing
Victor Wong is CEO of PaperG, an online advertising provider. AdExchanger.com: PaperG is getting a lot of traction in the online news vertical. Why? VW: Flyerboard is based on one of the most popular methods of exchanging local news — the community bulletin board. It isn’t surprising to the PaperG team that Flyerboard has been […]
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Yahoo! Bull Found Amidst Display Advertising; More Cookie Business; InterCLICK Lifts Guidance, Gets CFO
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Bull Found Martin Peers of The Wall Street Journal discusses the recent benefits of the Microsoft search deal to Yahoo! and suggests that it may be in a good position to capitalize on display. Peers says that “although Yahoo is taking the risky […]
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Linkstorm Addressing All Stages Of Purchase Funnel Simultaneously Says CEO Brandt
Ari Brandt is CEO of Linkstorm, an online advertising technology company. AdExchanger.com: Why are brand marketers attracted to Linkstorm‘s technology? AB: Measurable performance. Brand marketers require greater return from their campaigns and can’t rely on “soft metrics” like engagement and awareness anymore. In this economy, there’s too much pressure to demonstrate real ROI. What attracts […]
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Addressable Media Only Just Beginning Says FreeWheel Co-CEO Knopper
Doug Knopper is Co-Founder and Co-CEO of FreeWheel, an online video advertising technology company. AdExchanger.com: What are some of the key learnings that you’re bringing forward from your experience as DoubleClick’s GM? DK: There are two key parallels that come through. One is the critical importance of building a strong team, which has been one […]
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CEO Pellman Says Click Forensics Preparing For Real-Time Bidding On The Exchange
Paul Pellman is CEO of Click Forensics, a traffic quality management company. How is Click Forensics addressing the display advertising marketplace beyond clicks? While most of our clients are focused on the CPC space, we do have a number of ad network and publisher clients with significant CPM and more display-oriented businesses that see unique […]
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Pandora CRO Trimble Waiting For Brand Advertisers To Start Using Ad Exchanges Before Jumping In
John Trimble is CRO of Pandora, an internet radio service. AdExchanger.com: How important is display advertising to Pandora‘s overall revenue model? JT: We are genuinely in a unique position in the marketplace based on our ability to bring brands a digital multi-platform adverting solution with display, mobile and audio. The success of our display has […]