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Articles By AdExchanger
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On The DoubleClick Ad Exchange: Matt Greitzer, Razorfish
Matt Greitzer is VP and Global Discipline Lead of Search Marketing at Razorfish. MG: I think it represents an industry tipping point. Google has already proven that they are the lead player in auction-based ad monetization. I think everyone is excited to see how they can apply their expertise to the next generation of biddable […]
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On DoubleClick Ad Exchange: Robbie Hills, GroupM
Robbie Hills, CEO Asia Pacific, GroupM Search, a unit of WPP Group. The impact of Google DoubleClick’s Exchange is going to very much depend on the ability to behaviorally target, the markets they launch it in across the APAC region and the volume of inventory they can push through. Also if agencies are forced to […]
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On The DoubleClick Ad Exchange: Adam Cahill, Hill Holliday
Adam Cahill is SVP, Director of Digital Media, Hill Holliday, a media and creative agency, and unit of Interpublic Group. AC: I think the launch of AdX 2.0 is an example of growing the pie as opposed to stealing share from a competitor because it’s going to bring lots of new sellers (AdSense and DART […]
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On DoubleClick Ad Exchange: David Smith, Mediasmith
David Smith is CEO of Mediasmith, a digital advertising media agency. The biggest impact will be the increased credibility and volume to the Exchange category. It should also give a big boost to the technology platforms like Turn, MediaMath and Invite which agencies are increasingly using to combine exchange purchasing with targeting options. Our concern […]
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AdExchanger.com Q&A With Google DoubleClick Ad Exchange's Mohan and Spencer
This is Part II of AdExchanger.com’s discussion with Neal Mohan, Google’s Vice President of Product Management, and Scott Spencer, Group Product Manager, regarding the official launch of the new DoubleClick Ad Exchange. Part I is here. (Today and tomorrow, we’ll have reaction to the launch from across the industry.) AdExchanger.com: What percentage of the inventory […]
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Yahoo! And Google Job Trends; More DoubleClick Ad Exchange; WSJ on Display Ads; Microsoft Goes After Malvertisers (New Word!)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Job Tales Om Malik of GigaOm reads the research of former UBS and current Broadpoint.AmTech analyst, Ben Schachter, and gets his take on the tale of the company job boards of Yahoo! and Google, respectively. According to Schachter, Google has been showing its cards […]
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Google's DoubleClick Ad Exchange Is Officially Launched Says VP Neal Mohan
This is part one of our meeting with Neal Mohan, Google’s Vice President of Product Management and Scott Spencer, Group Product Manager regarding the official launch today of the new DoubleClick Ad Exchange – read the post from Neal on the Google blog. Below, Neal gave us a background on the evolution of the exchange […]
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DoubleClick Ad Exchange Coverage; Former Yahoo! AOL-er Greg Coleman Returns; Facebook Ad Revs Rolling; Mpire Eyeballs The Bad Guys
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleClick Ad Exchange Day The press coverage of today’s launch of the DoubleClick Ad Exchange is extensive. Paid Content’s David Kaplan quotes one agency executive who offers that the exchange should disintermediate “loathsome ad network arbitrage junkies.” Read more. The New York Times Miguel […]
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Yahoo VP Weishaupt: It’s Open Season for Ad Exchanges: Open Will Win Over Closed
Frank Weishaupt is VP North American Marketplaces at Yahoo!. One reason I love this business is that it’s always evolving. Change is essential to success in online advertising…especially when it comes to ad exchanges. As the needs of ad networks, publishers, agencies and advertisers continue to change, exchanges have had to stay ahead of every […]
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DataXu Bringing Sophisticated Buying Strategies With Real-Time Bidding Says CEO Baker
Mike Baker is CEO of DataXu, a demand-side, media buying platform. Tell us about your new agreement with Havas. What does this mean for DataXu? And, even advertising as a whole? We have enjoyed a fruitful collaboration with Havas. Their marketplace insights have helped us apply our technology to make the process of buying and […]
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Clicking On Cable Ads; MediaMath Announces Platform Upgrades; ContextWeb In Comscore
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV Clicking Newteevee’s Chris Albrecht reports that Cablevision will be the first to have TV ads that have a “click here to learn more” button that TV viewers can “click” with their channel changer/clicker/sword. I’ve noticed this functionality on Time Warner’s service in New […]
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Tremor Media Balancing Targeting Needs With Scale Says CEO Glickman
Jason Glickman is CEO of Tremor Media, an online video advertising network. Adexchanger.com: On your website, you identify your #1 ranking in premium video views according to Comscore. What do you mean by “premium”? And, is there such a thing as non-premium video ad inventory? If so, does Tremor Media fill non-premium inventory and is […]
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Adobe Buys Omniture; Rubicon Project Buys Audience Targeting; FetchBack Offering CPC Retargeting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adobe Buys Omniture Adobe is going data! With a focus on creative with their core product suite of Photoshop and Illustrator as well as the entire Macromedia line bought in 2005, Adobe signals a change in strategic direction. According to The Wall Street Journal, […]
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Dotomi Riding Personalized Media Beyond Behavioral Targeting Says CEO Giuliani
John Giuliani is Chairman and CEO of Dotomi, an online marketing agency. AdExchanger.com: What’s been happening at Dotomi in 2009? Any trends you can share on the client-side? Dotomi is very fortunate to be experiencing double digit growth in 2009 despite macro economic trends and a general decrease in overall advertising revenue. Marketers are looking […]
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Undertone Extending Reach; Bloomberg Terminals For Out-Of-Home; NY Times Says Malware Was Not From Ad Network
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Retargeting Reach Undertone Networks announced yesterday “U360 AudiencePlus™.” In an example from Undertone publishing partner A&E, the new offering is positioned as an audience retargeting solution which will retarget A&E visitors (cookied by Undertone), for example, when they visit other sites within the Undertone […]
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DataXu Unstealths, Announces Havas Deal At TechCrunch 50 (Video)
DataXu came out of “stealth mode” today and stormed the stage at Mike Arrington’s TechCrunch 50 talent show. Among the nuggets to come from the presentation was a 150-200% improvement over “traditional” (digital) media buying methods using the DataXu real-time-bidding enabled platform according to presenting DataXu CEO Mike Baker. Baker also announced DataXu’s first major […]
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Yahoo! Right Media VP Taylor Looks At The Future Of Exchanges And Media
Antony Taylor is VP of Display Platforms at Yahoo!’s Right Media Exchange. AdExchanger.com: It feels like it’s very early in the understanding of display ad exchanges especially as it relates to feedback from attendees at recent conferences. AT: After a recent exchange panel, an attendee said to me, “None of it. I got none of […]
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Opening Up Google's Content Network; Yahoo! Marketing Unleashed; Bad Math; Malware On New York Times Site
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Not Everyone Wants AdSense Open Josh Dreller, VP of Media Technology for Fuor Digital, writes on the Search Engine Land blog that he was surprised that more SEMs who use the Google Content network weren’t upset by the recent announcement to open Content Network […]
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The New Easter Egg of Search Rankings: Display Advertising and The Launch of Google DoubleClick's Ad Exchange
Hello, search engine marketers. This one’s for you. Media traders, you may like this, too. There is no question that search engine marketing is a lucrative field that positions marketers as gatekeepers to the bottom of the digital purchase funnel for clients. Whether through organic listings using search engine optimization (SEO) techniques or through pay […]
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CEO Fanlo Says Real-Time Bidders Integrating On AdBrite; API Due In October
Iggy Fanlo is CEO of AdBrite, an online advertising exchange. How’s business at AdBrite? Is the exchange model working? IF: The ad exchange model is very strong. We’re seeing incredible results from our targeting algorithms (black boxes). The addition of third party (open architecture) data and targeting algorithms is being implemented and the early results […]
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Agencies Want Transparency; Google AdX 2.0 Exchange In Two Weeks?; Almost Real-Time Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Transparency On Exchanges On ClickZ, Hill Holiday SVP, Director of Digital Media, Adam Cahill looks at the ad exchange space and says its time for more transparency so that buyers can see what website they’re getting. To date, many large publishers fear that unmasking […]
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Havas' Media Contacts and Tribal Fusion Cuddle Up; Federated Roadblocking Display; More Hiring; More Ad Networks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media Contacts Picks Tribal Fusion Tribal Fusion is taking their relationship with Media Contacts, “the global interactive media network of Havas Digital, the interactive division of Havas Media” to another strategic level and will be supplying the agency with nearly every service an agency […]
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Former Yahoo! Exec Bill Demas Takes CEO Reins At Turn
Turn announced today that Bill Demas has been promoted to CEO of Turn, Inc., an online advertising platform and network company. Jim Barnett, who stepped down from the CEO role, will remain as Chairman. According to the company, this secession plan has been in the works for a while and Demas has been “deeply involved” […]
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Real-Time Move: Google/DoubleClick's Michael Rubenstein Becomes President of AppNexus
Michael Rubenstein, who managed the ongoing operations of Google Doubleclick’s ad exchange product (AdX), has joined cloud-computing and real-time advertising infrastructure company, AppNexus. Rubenstein told AdExchanger.com that after 3.5 years of growing AdX, it seemed like the right time to pursue his entrepreneurial instincts. At AppNexus, he’ll become the company’s President. He added that his […]
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AdSafe Media Pres Monat Sees Exchanges And Networks Benefitting From Risk Management
Helene Monat is President, AdSafe Media, an advertising technology company. AdExchanger.com: What challenge does AdSafe Media solve for marketers? HM: AdSafe Media was founded with the goal of helping brands implement safe and successful digital advertising strategies. While many brands and agencies have adopted best practices for advertising on the Internet, the complexities of the […]
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IDG's Ad Network; Digital Distro With Gas; More Google Exchange Predictions; eXelate Adds Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The IDG Ad Network Spencer Ante of Businessweek looks at how traditional print publisher, IDG, has created an ad network that not only sells advertising for its own properties but other non-IDG properties, too, as well as distributes content to those properties. It’s a […]
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33Across Predictive Models Segmenting Audience In Ad Exchanges Says CEO Wheeler
Eric Wheeler is CEO of 33Across, a social advertising technology company. AdExchanger.com: Any update you can provide on momentum at 33Across? Hey, what does the name, 33Across, mean anyway? EW: We’re working with a number of major brands and media agencies – The 33Across SocialDNA™ platform enables marketers to identify and anonymously target people with […]
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Nielsen On Ad Spending In 2009; Peanut Butter For AOL; Playing By Brand Dollar Rules; Twitter Ad Neworks!
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. First Half Online Ad Spend Down Ad Age’s Nat Ives looks at the wreck that has been in world of media in the first half of 2009 in comparison to 2008 according to a study by Nielsen. The online good news was cable spend […]
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How Team Of Geeks Exploded Media Trade
In today’s Wall Street Journal, Siobhan Gorman’s “How Team of Geeks Cracked Spy Trade” details the development of spy info company, Palantir Technologies from Palo Alto, California. The young, successful, outlier of a company has burst through the pack to provide leading edge solutions to the U.S. intelligence world. Hmm.. this sounds familiar. According to […]
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VivaKi On Media Exchanges; Google's Next Acquisition; Agency Rebundling?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. VivaKi Rebrands Exchange in India Publicis’ David Kenny continues his globetrotting and tells Kapil Ohri of “afaqs!” in India that “India Media Exchange (IMX) — the consolidated media buying arm of Starcom MediaVest Group, Zenith Optimedia and Solutions Digitas – will be renamed as […]