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Private Equity Firm Buys Alliant As The Centerpiece To Its Platform Dreams
The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through further acquisitions.
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The CMA Wants Updated Privacy Sandbox Commitments From Google By Next Month
Google and the UK’s Competition and Markets Authority continue their seemingly never-ending colloquy on Chrome, competition and cookies.
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PubMatic’s Modified Relationship With DV360 Will Take A Toll On Revenue Until 2025
Remember last quarter when PubMatic projected a $5 million revenue dip from a large DSP buyer having switched to a first-price auction?
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Meet Evertune, A Gen-AI Analytics Startup Founded By Trade Desk Vets
Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search responses.
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Debunking The Four Biggest Myths About CTV Content-Level Signals
Throughout the CTV market, there is an ongoing push for higher levels of transparency and control – and for good reason. Advertisers need deeper insights into the audiences and types of content surrounding their ads if they want to drive maximal interest.