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»xplusone

The Cross-Device Question: [x+1]

At Industry Preview 2014, AdExchanger sat down with four CEOs heading companies that fielded strong data-management platform (DMP) offerings. One area of traditional weakness for DMPs for marketers, as noted by then-Forrester analyst (and current AdExchanger research director) Joanna O’Connell, centered around the ability to drive insights from mobile devices. John Nardone, CEO of [x+1],… Continue reading »
by Ryan Joe // February 14th, 2014 //
»
The Great DMP Debate

A data-management platform (DMP) panel held Wednesday at AdExchanger’s Industry Preview 2014 revealed the philosophical differences held by four major DMP providers in terms of how the technology should best be implemented and used. The panelists – CEOs Scott Howe of Acxiom, Omar Tawakol of BlueKai, Bill Demas of Turn and John Nardone of [x+1]… Continue reading »
by Ryan Joe // January 23rd, 2014 //
»
Massey Leaves JWT To Become X+1 COO and President

Peter Massey, the former CFO of WPP’s JWT and Ogilvy & Mather agencies, as well as CFO/General Manager of early-days digital agency Modem Media, has been named President and COO of online ad tech firm, X+1. According to a release, he will be “responsible for management of the day-to-day operations of the company and report… Continue reading »
by AdExchanger // January 12th, 2012 //
»
x+1 CEO Nardone Discusses Robust First Quarter 2010 Performance

Demand-side platform technology company [x+1] announced earlier this week that it’s first quarter results for 2010 were strong in comparison to 2009 as “revenue increased 77 percent over the first quarter of 2009,” according to the release. [x+1] CEO John Nardone discussed the details of the company’s first quarter results. Among your Fortune 500 clientele… Continue reading »
by AdExchanger // May 20th, 2010 //
»
CEO Nardone Discusses Merkle, X+1 Partnership And Customer-Centric Marketing

Following up Merkle’s presentation at the NexTargeting event hosted by [x+1] in March, demand-side platform, [x+1]. announced a broad partnership with customer relationship marketing agency, Merkle, as “the two companies will provide marketers with a truly integrated, analytics-based multichannel approach to customer acquisition.”  Read the release. John Nardone, Chairman and CEO of [x+1], discussed the… Continue reading »
by AdExchanger // April 8th, 2010 //
»
X+1 Reports Strong Revenue Growth In 2009; ComScore Says Yahoo! Still In Display Lead; Havas Shrinks In 2009, But Digital Grows

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DSP Revenues Power Higher It’s happened again! Another private ad tech company is reporting its financial progress – this time it’s demand-side platform [x+1]. The company said in a release, “Fourth quarter revenue increased 62 percent over the same period in 2008, while revenue… Continue reading »
by AdExchanger // February 10th, 2010 //
»
Understanding Your Data Rights

“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ken Rona, PhD, V.P. Data Strategy and Client Analytics at [x+1]. Over the last couple of years, I have been in the data business, selling and buying,… Continue reading »
by Ad Traders // February 9th, 2010 //
»
X+1’s Korner On Emerging CPG Display Ad Channel

Toby Korner is VP, Account Management at [x+1], which released a new CPG-focused product today (Release here. More here from AdWeek.) AdExchanger.com: Why offer a CPG product? Curious your thoughts on product development for this as I assume you see identified CPG as low-hanging fruit for a reason – perhaps for brand dollars? TK: You… Continue reading »
by AdExchanger // December 2nd, 2009 //
»
[x+1] Introduces CPG Connect Harnessing Online Ad Optimization, Consumer Purchase Diagnostics and Analytics to Drive In-Store Sales

Visit [x+1] for the updated press release here.
by AdExchanger // December 2nd, 2009 //
»
X+1 Raises New Funds; New KB(S)P CEO; Ad Network Traffic Marketplace Gets DoubleVerify-ed; Specific Media Blows Out 10 Candles

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. [x+1] Gets More Cash [x + 1] (read CEO John Nardone’s AdExchanger.com Q&A here) has received $2 million in additional funding according to PaidContent.org’s Tameka Kee. SEC filing here. kirshenbaum bond + partners Hires New CEO Fresh on the heels of news that MDC… Continue reading »
by AdExchanger // August 18th, 2009 //
»
 

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