AdExchanger
Articles By AdExchanger
-
Valassis Prez Lieblang On Yahoo! Local Display Ads Deal
Valassis, a direct-mail and newspaper coupon marketer, said late last week that it has signed a deal with Yahoo! to provide SMBs an expanded digital marketing toolkit as “clients will gain access to Yahoo!’s premium online display advertising inventory and industry-leading behavioral and geographic targeting solutions.” Read the release. John Lieblang, President of Digital Media, […]
-
Magnetic CEO Shatkin-Margolis On New Search Retargeting Partnerships Through Ad Networks
Magnetic has announced partnerships with a number of ad networks that it says will result in giving “advertisers and agencies search re-targeting capabilities for every campaign, using search data as the key indicator of intent to find customers in purchase mode…” Read the release. Josh Shatkin-Margolis, CEO of search data exchange Magnetic, discussed the announcement […]
-
Report: Google Considering Invite Media Purchase; And - Why Would Google Buy A DSP?
All Things D’s Peter Kafka says that Google is considering the purchase of demand-side platform (DSP) Invite Media. Kafka says, “A deal has supposedly been in the works for some time, and one theory is that Google has been waiting for the AdMob saga to conclude before moving forward. Estimates for a price are all […]
-
AdReady CEO Siebrecht On Company Plans And Recent Infusion
AdReady announced recently a new $5.3 million round of funding from current investors Madrona Venture Group, Bain Capital and Khosla Ventures. Read the release. AdReady CEO Karl Siebrecht discussed the new funds and the company’s plans. AdExchanger.com: How will the company use the $5.3 million raised in this round? KS: This capital will be used […]
-
Video Ad Selector To Drive $100 Million In Ad Spend; Google Wearing Anti-Trust Target; Facebook Passes Yahoo! For Display Impressions
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Choose Your Own Video Ad Adventure Get ready for “Ad Selector” – a new video ad format being championed by VivaKi that puts the power of which ad to play in an online video, into the the hands of the viewer. According to Ad […]
-
DataXu Data Showing Wide-Swings In CPM Prices For Display Advertising Says VP Simmons
Demand-side platform DataXu has released a new monthly study called “DataXu MarketPulse.” Among the insights: “DataXu analyzed the price paid for ad impressions across ad exchanges over the past 30 days, and discovered that the average daily price varied by over 100% during the period.” The company also compared CPM pricing volatility to other markets: […]
-
The Wait Is Over: Google/AdMob Approved by FTC
It’s official. The impossible will not happen and the U.S. Federal Trade Commission has approved Google’s purchase of mobile ad network powerhouse, AdMob. And, there will be no $700 million kill fee for AdMob and its investors. But, it’s fun to think about. The FTC’s statement (PDF) on the approval reveals the reason for the […]
-
Publisher Technorati Offering Brand Advertisers Scale With Ad Network Says CEO Jalichandra
Richard Jalichandra is President & CEO of Technorati, a social media search site and owners of Technorati Media, an ad network. AdExchanger.com: Can you take us through some of the pivots that Technorati has gone through and where it is today? RJ: Our evolution from a single site into a network serving billions of ads […]
-
New Online Shopping Legislation; Samsung Buying An Ad Network?; UK Internet Usage Rocketing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Online Shopping Legislation U.S. Democratic Senator Jay Rockefeller has introduced legislation aimed at prohibiting “companies from enrolling consumers in paid-subscription programs unless the consumers entered their credit card numbers and agreed to the program,” according to MediaPost’s Wendy Davis. And there’s more – […]
-
AdExchanger: A Visit To The Museum Of Modern Audience (Part II)
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
-
x+1 CEO Nardone Discusses Robust First Quarter 2010 Performance
Demand-side platform technology company [x+1] announced earlier this week that it’s first quarter results for 2010 were strong in comparison to 2009 as “revenue increased 77 percent over the first quarter of 2009,” according to the release. [x+1] CEO John Nardone discussed the details of the company’s first quarter results. Among your Fortune 500 clientele […]
-
NY Times Looks To Newsroom For Digital Strategy; Microsoft Files Against Click Fraudsters; The New Ad Network
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. NY Times Calls On Editor For Digital Strategy The New York Times is pulling one if its editors off of their beat to help with digital strategy. “Jill Abramson, managing editor for news at The New York Times, will step aside for six months […]
-
blip.tv Gets $10.1 Million From Canaan Partners And Bain Capital; CEO Hudack Discusses Funding And Plans
blip.tv, an online video broadcasting company, just announced a $10.1 million round of funding led by Canaan Partners and existing investors Bain Capital Ventures. Read the release. Mike Hudack, CEO and co-founder of blip.tv, discussed the new funding and upcoming plans. AdExchanger.com: What can you share regarding the funding environment today? There’s less irrational exuberance […]
-
Netezza GM Terrell Discusses Digital Client Momentum And Common Data Strategy Misconceptions
Brad Terrell is VP and general manager of digital media at Netezza, a data warehouse and analytic appliances company. He recently discussed his company’s client momentum in the digital media space including their ongoing deal with Acxiom (PDF). AdExchanger.com: Can you quantify the scope of working with Acxiom either in dollars or by number of […]
-
Searchandise Commerce Following In-Store Merchandising Model Says CEO Federman
John Federman is president and CEO of Searchandise Commerce, an online media network for product manufacturers and their retail channel partners. How did Searchandise Commerce come together? Searchandise Commerce was founded in July 2008 by an executive team with extensive advertising, retail, search and high-tech experience. Our business model is based on the proven technique […]
-
Google Buys VOIP Provider; Aegis Sees Momentum For Ads; Quantcast Expanding In Europe
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Buys VOIP Google has made its nearly weekly acquisition of a company for a sub $100 million price. This time it’s Global IP Solutions for $68.2 million according to MocoNews’ Joseph Tartikoff who adds that the company “sells technology used to deliver voice […]
-
Yahoo! Picks Up Content Generator Associated Content
Yahoo! officially opened up the pocketbook in an impressive way by acquiring Associated Content and getting its own content generating machine. Startups looking to be acquired should be jumping for joy as CEO Carol Bartz addresses her company’s content future in competition with companies like Demand Media and AOL’s Seed. There is also an important […]
-
Bank Of Montreal's Salmon Sees Digital Marketing Hub
Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. AdExchanger.com: Please provide a bit of background on you and how you and Bank of Montreal got into the marketing services space. DS: BMO Capital Markets is the investment banking arm of BMO Financial Group (aka Bank of […]
-
CEO Chenard Says Image Space Media To Intro Self-Serve For Company's In-Image Ad Network
Jesse Chenard is CEO at Image Space Media, an in-image ad network. AdExchanger.com: Given your experience at Tremor Media, what key learnings are you bringing with you to Image Space Media? In order to present a scalable offering to advertisers, we need to fit into their entire online and offline ecosystem. This means measuring results […]
-
MySpace Simplifying Privacy; BlueKai Getting Netezza-d; Rafer On Information Inefficiency For Fun And Profit
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MySpace Simplifies Privacy In a battle of privacy policies, MySpace has simplified its privacy setting that enable users to control what is tracked and what isn’t of their online MySpace experience. The Wall Street Journal’s Emily Steel writes, “The new MySpace privacy controls, which […]
-
LucidMedia CEO Sravanapudi On Launch Of Self-Service For Agencies And Advertisers
LucidMedia announced a new self-service version of its demand-side platform targeting agencies and advertisers. Read the release. Ajay Sravanapudi, CEO and Founder of LucidMedia, discussed the different facets of the announcement. Why do you think agencies want self-service? Aren’t they overwhelmed as it is and need full or at least “fuller” service? Yes, agency media […]
-
MainStreetSocial Helping Local Governments Pay The Bills Through Advertising Says CEO Townsend
C. Eoin Townsend is CEO of MainStreetSocial, an online monetization platform for local governments, residents and advertisers. What problem is MainStreetSocial solving? CET: Right now, 90% of local governments are suffering serious budget shortfalls while spending 20 billion dollars a year on technology outsourcing in an attempt to increase communication and connect with their residents. […]
-
Google, Apple and Facebook: The Addressable Media Future For Display
Google, Facebook and Apple are on a collision course as each company’s content and technology are merging into super-heated cauldrons of profit. So, how will these three compete in the data-driven, addressable future of tomorrow’s display media? It’s still not crystal clear but there are clues. And, it should be noted that this is the […]
-
Brand Marketers Invade Silicon Valley; Akamai, Audience Buying And Next Big Thing; On Facebook Dominating Display
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Brand Marketer Invasion Ad Age’s Michael Learmonth reveals that brand marketers such as Unilever are invading Silicon Valley to keep track of the latest and greatest from technology companies that will impact their digital marketing mix. Unilever CMO Keith Weed tells Ad Age, “What […]
-
Targeting Young Men, Publisher Break Media Concentrates On Direct Ad Sales Says CTO Wilson
Nick Wilson, CTO, Break Media, a network of properties targeting young men. AdExchanger.com What problem is Break Media solving for advertisers today? NW: We offer clients the ability to reach a targeted audience of young men by producing, promoting, and distributing clients’ original videos and branded content across the Break Media Network of sites. Additionally, we […]
-
ComScore Sees 1 Trillion U.S. Display Impressions; IAB Sees $5 Billion + In Ad Spend; VC See More "Up" Rounds
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ComScore: Big Numbers For Display ComScore put out a monster figure that Americans received 1 trillion display in the first quarter of 2010. Not billion, TRILLION. How many were teeth whitening ads? -Not sure, but the company estimated, “Total U.S. display ad spending in […]
-
AdExchanger: A Visit To The Museum Of Modern Audience (Part 1)
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
-
Data Nugget: Searching For "Demand Side Platform"
Though they aren’t big numbers in terms of the Internet’s hottest, three-word phrases, “demand-side platform” has come from nowhere to relative, online display advertising fame since January 1, 2010. Consider, if you will, the recent momentum for organic search traffic to AdExchanger.com when a phrase containing “demand side platform” is entered into a search engine […]
-
Infectious Media's Impression Desk Is More Than A DSP Says Co-Founder Andy Cocker
Andy Cocker, co-Founder and Managing Partner of UK-based, Infectious Media Ltd, a media agency, discussed the company’s momentum in the media trading space – and the company’s Impression Desk media buying platform – with AdExchanger.com. AdExchanger.com: Please define Infectious Media‘s value proposition. AC: We are a media buying services company, specializing in data driven display […]
-
Picard On A Few Good DSPs And Display; InterCLICK Reports, Sees Growth Ahead; Publishers Need To Take Data-Driven Plunge
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Picard On DSPs And Display On Imedia Connection, Microsoft’s Eric Picard writes a think piece titled: “DSPs: What they really are and why you should care.” Picard references last week’s “A Few Good DSPs” video by GCA Savvian’s Terence Kawaja and says in regards […]