Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Google Buys VOIP
Google has made its nearly weekly acquisition of a company for a sub $100 million price. This time it’s Global IP Solutions for $68.2 million according to MocoNews’ Joseph Tartikoff who adds that the company “sells technology used to deliver voice and video over IP networks. Google is a long-time Global IP Solutions customer.” Read more. Among its clients, Yahoo!’s voice over IM chat is powered by Global IP.
Aegis Looking Up
U.K.-based ad holding company Aegis Group reported its Q1 2010 earnings and said echoed sentiment of its competitors that the ad business is looking up. New CEO Jerry Buhlmann said, “Aegis is well positioned for the coming year with evidence of top-line momentum, a strengthened balance sheet and strong management continuity.” Read more from Dow Jones.
Digital Driving Agency Revenue, Profit
A survey of agency CEOs says that not only is digital driving revenue, but it’s driving profit, writes AdWeek’s Mark Dolliver. Harvesting responses from a network of agencies, “Forty-nine percent said digital work is ‘currently profitable for the agency.'” Read more.
Sonal Patel has started her own blog and discusses the impact of the Right Media ad exchange, a precursor to acronyms such as DSP, RTB and SSP. She writes, “Right Media effectively started trading advertising but not at a value set by the publisher but a value traded by the highest bid from the advertiser. Not only that but Right Media then went one step further and decided to use statistical analysis to value the bid against the propensity to click/convert. Now that’s ingenius.” Read more.
The Intelligent Economy
As ad technology companies continue to buy Netezza hardware for their data-driven strategies, Netezza CEO Jim Baum is stepping up to his own web microphone with his “Welcome to Tomorrow” blog. In the latest post, Baum writes, “A new “intelligent economy” is emerging. The organizations that rise to the top of this new food chain will be those that can farm the wealth of data being generated.” Read more. (source: @netezza)
Business writer Rob Hof highlights the capabilities of a company called, Dasient, and its new product which it “claims is the first automated anti-malvertising service.” Hof takes it personally after his wife went through holy hell due to a malvertising incident. Dasient cofounders Ameet Ranadive and Neil Daswani give Hof a couple of reasons why malvertising is on the rise: ad networks are becoming more efficient at syndicating ads; and, advertisers increasingly are hosting their own ads, which makes them more likely to suffer a malvertising attack given their lack of technological experties. Read more.
Quantcast Expands To Europe
Quantcast is putting that latest round of financing led by Cisco Systems to work. The company announced that is putting feet on the street in London led by its new UK Managing Director Philip Macauley. Macauley hails from Yahoo! where he was “Head of Planning and Strategy for the UK and Pan-European market.” Way back when he was at WPP’s MindShare. Given the challenges around data usage and consumer privacy in Europe, an “old hand” would appear to be a good fit. Read the release.
It’s A DR Campaign. It’s A Brand Campaign.
Yahoo! provides a few details on a recent 41-day campaign for its Dunkin Donuts client on the Yahoo! Advertising blog. Yahoo!’s Christine Tseng writes that the campaign’s focus was to drive sign-ups for Dunkin Donuts loyalty cards.. but the ultimate goal is much more brand focused. She quotes DD’s marketing director, David Tryder on what sign-ups mean: “Even if it’s a light customer, the [loyalty card] database gives us valuable information about how we should be communicating with them.” Read more.
Aggregate Knowledge On Creative Tech
Is dynamic creative technology getting commoditized? Aggregate Knowledge announced yesterday a new, do-it-yourself Flash Developer toolkit for creating ads. The company says, “The AK Dynamic Creative toolkit is now available from Aggregate Knowledge and accommodates IAB standard Flash display ads in multiple formats.” Read the release.
More DSPs, More
Josh Dreller of Fuor Digital highlights the DSP trend and several demand-side platform companies, in particular, on iMedia Connection. He adds that the ability to buy across exchanges via one DSP instead of multiple ad networks which results in cookie wars, has increased efficiency for the buy side. Read more.
Digitizing The Back-End
Joe Mandese covers news that media-buying systems developer MediaBank Monday said it has added a new “vendor portal” for Publicis’ Starcom MediaVest Group. According to a release, the company’s new solution will enable “publishers and media sales reps to see every aspect of the buying process and facilitates electronic communications between buyers and sellers.” Mandese says that Donovan Data Systems offers a similar solution. Read it.
Reach Isn’t Cookies
Gustav Von Sydow of analytics company Burt publishes the first of a series of posts about what metrics mean. In the inaugural post, he tackles what “reach” means today. Von Sydow writes, “Clearly, we have to give up on to the notion that cookies = reach. Stop pretending like we got the exact numbers nailed. Start talking about individuals when describing reach in digital advertising – not cookies, fingerprints etc.” Read more.
Casual Game Consolidation
TechCrunch notes that the online casual games world continues to consolidate as Playdom has acquired Acclaim games. Acclaim recently launched a Facebook game called “RockFree,” a guitar game which adds to its casual games arsenal. Read more. TC’s Leena Rao notes “In November, Playdom raised a massive $43 million at a $260 million valuation, which it is obviously using towards buying companies and talent.”
Do You Google? No, Really.
Michael Schrage, a research fellow at MIT, pens a post titled, “The Google Rule.” What is it? Schrage tells us: “I always Google people that I am meeting for the first time. I can say without hesitation or reservation that this has proven an exceptionally valuable professional discipline. I almost always find some relevant factoid or useful info-nugget.” He says most people don’t follow the rule. (source: @dherman)