AdExchanger
Articles By AdExchanger
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Measurement And Data Driving Strong Growth For Datran Media's Aperture Says SVP Knoll
Scott Knoll is SVP of Display Media for Datran Media, a digital marketing technology company and owners of Aperture. AdExchanger.com: Looking at the industry as a whole since last we spoke, what surprises you about what’s happened in the industry in the past year? SK: There is a graph that I like to draw (often […]
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Rothenberg Brings IAB Perspective To Privacy Debate; Google, Verizon Upset Net Neutrality Fruit Basket And Apple Cart; Content Strategy For Audiences
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rothenberg Unloads On “Spy” Story Creators In the USA Today, Internet Advertising Bureau (IAB) chief Randall Rothenberg makes it clear that his organization doesn’t support the recent “spy” case introduced by The Wall Street Journal. He writes, “A wild debate is on about websites […]
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The Jordan, Edmiston Group's Tolman Geffs Discusses Industry M&A Trends, Sale Of Investopedia To ValueClick By Forbes
Recently, ValueClick bought financial information site, Investopedia, from Forbes for $42 million in cash. Read the release. The Jordan, Edmiston Group’s (JEGI) Co-President Tolman Geffs, which helped facilitate Forbes’ sale of Investopedia to ValueClick, discussed the trandsacation as well as overall mergers and acquisitions trends in the media space. AdExchanger.com: Can you discuss a little […]
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ShopLocal Targeting In-Store Influence Of The Web Says CEO Sharma
Vikram Sharma is CEO of ShopLocal, a multi-channel online services company. AdExchanger.com What problem is ShopLocal solving today? VS: ShopLocal solves the problem of achieving in-store traffic toward key promotions and deals in an age where consumers have multiple options to purchase that don’t require them to actually physically visit their local Walgreens or JCPenney. […]
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Fox News Wins TV, CNN Wins Digital - Why; Sir Martin Talks Consumer Privacy, Economy; Google Buys Joombal
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Winning TV, Losing Online If TV has a bigger audience then online, and Fox leads CNN on TV, then why is CNN winning the online wars? That’s the question Mike Shields reviews in Mediaweek. Theories on the CNN lead range from it’s just better […]
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WeShop Leveraging Purchasing Data With Group Buying Says CEO Lee
Last Wednesday, WeShop, a consumer-focused, group buying network currently in private beta announced a $4.25 million Series A round of investment with participation from Jonathan Miller of News Corp, and Martin White, and Carlos Sala, “respectively the former Founder/CEO, and CFO, of Abacus Direct, which was sold to Doubleclick in 2000.” Read more. CEO Antony […]
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BrightTag Data Management Platform Addressing Consumer, Advertisers And Publishers Says CEO Sands
Mike Sands is President and CEO of BrightTag, a data management platform company. AdExchanger.com: What problem is BrightTag solving? Website owners have lost control of the data on their site. They increasingly don’t know what data is being collected, what it is being used for or if third parties are in compliance with privacy regulations. […]
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Demand Media Targeting IPO; ValueClick Shows Q2 Strength, Banks On RTB; FCC Wondering About Google And Verizon
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Demand Media Going For IPO Demand Media is preparing for an IPO which will give the company a $1 billion valuation according to securities filings. Among the first to take note was All Things D’s Peter Kafka who writes that if the company achieves, […]
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InterCLICK Prez Katz On Strong Q2 Results; Says Company Goal Is To Align Data, Inventory, And Creative
Online advertising network InterCLICK announced its second quarter 2010 earnings on Wednesday. According to the release, “Revenue was $21.7 million in Q2 2010, a 103% year-over-year increase. (…) Gross profit was $9.6 million in Q2 2010, up 102% year-over-year.” Read more. InterCLICK president Michael Katz discussed his company’s financial results and industry trends. AdExchanger.com: Looking […]
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AOL Testing DSP Relationships, Eyes Goldman Sachs Strategy; Lawmakers Look At Privacy Policies; Google's Schmidt Discusses Big Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Armstrong On AOL’s Ad Desk Aol CEO Tim Armstrong alluded to the financial markets and DSPs in a phone call with PaidContent’s David Kaplan after Aol’s recent earnings release. Armstrong described upcoming plans for Ad Desk: “And this is probably not the best analogy […]
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AdExchanger: DR Stars - Part I
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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TechStars Startups Present In Boulder; ADstruc Nears Completion Of Initial Financing
David Cohen’s TechStars went off without a hitch as the mentorship-driven, seed stage investment organization presented 11 new web and software startups in Boulder, Colorado today. Only one of the companies could be classified as “pure play” ad tech: out-of-home marketplace ADstruc (AdExchanger.com Q&A), which announced it is closing in on a fairly sizable initial […]
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CEO Radfar On Clearspring Audience Platform For Advertisers And Publishers
Hooman Radfar is CEO of Clearspring, a social data and solutions provider. AdExchanger.com: Why are you entering the online audience space now? HR: Clearspring has always been focused on creating innovative data-driven, technologies to connect publishers and advertisers to users of the social web. Over the last couple of years, we have done that by […]
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AOL Reports Q2, Display Weak; Search Marketers Liking Display; ValueClick Buys Investopedia From Forbes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Reports Q2; Display Weak Aol missed Wall Street expectations as it reported its second quarter earnings which showed a huge drop largely due to the $1.4 billion write-off of social network Bebo which it sold for next-to-nothing in the quarter. GigaOm’s Matthew Ingram […]
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GM Smolin On Turn Demand-Side Platform Update, Service And Real-Time Bidding Trends
Earlier this week, Turn announced a major update to its demand-side platform, Turn Media Platform v2.5, which “includes a streamlined workflow and automated campaign analyzer.” Read the release. Philip Smolin, GM Platform Solutions at Turn, discussed the update to Turn’s DSP as well as his company’s approach to service, and industry trends. AdExchanger.com: Beyond simplified […]
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VisualDNA Launches New Publisher-Side Audience Targeting Platform For Mirror News Group
VisualDNA announced a new product it just launched with the Mirror Newspaper Group (see it) in the UK. The company calls it a “new publisher product that effectively provides them with a form of DSP (demand-side platform) for their entire audience.” CEO Alex Willcock of Imagini Holdings Limited, an advertising technology company and makers of […]
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CEO Sacerdoti Announces BRX - The New BrightRoll Exchange For Video
Tod Sacerdoti is CEO of BrightRoll, video advertising technology company, makers of the BrightRoll Exchange (Read today’s release.). AdExchanger.com: Why does the exchange format lend itself well to video? TS: The primary reason the exchange format lends itself to online video is because the automation of media buying and selling provides efficiencies and liquidity for […]
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WSJ WTK Series Continues With TagMan And X+1; Nielsen: Time Spent In Social Up 50%; Limelight Buys Delve
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WSJ WTK: TagMan, X+1 The Wall Street Journal’s What They Know series, which looks at what it calls “spying” by the data-driven digtal ad industry, continues as TagMan GM Jon Baron discusses how his company manages cookies and tags, “We care about tags. (…) […]
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eXelate CEO Zohar On New Funding, The Consumer, And Publisher Platforms
eXelate announced today that it has raised a “$15 million second round of funding led by Silicon Valley’s Menlo Ventures with participation of Israel’s Carmel Ventures, who led the company’s $4 million ‘A’ round.” Read the release. CEO Meir Zohar discussed the implications of the funding as well as impact of the data market on […]
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CEO Beriker On New Dapper DisplayDR Product, Search And Display Insights
Dapper announced its new Dapper DisplayDR, as a full- or self-service option, and which offers among other capabilities the ability to transform “a product catalog into an automatically updating, live feed” which can then be used for ad targeting.Read the release. Dapper CEO James Beriker discussed his company and the new self-service offering. AdExchanger.com: Why […]
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BlueKai CEO Tawakol Discusses Transparency And The WSJ; Yahoo! Sales Execs Shuffle Deck; RTB Is The Story Of 2010
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The WSJ And Data Collection In a detailed opinion piece, BlueKai CEO Omar Tawakol takes issue with the recent Wall Street Journal article series called “What They Know” and adds, “is misleading at best and damaging to the online industry at its worst. We […]
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CEO Lien Says Marin Software Bringing Display, Facebook And Paid Search Ad Management To One Platform
Chris Lien is CEO of Marin Software, makers of a paid search management application. AdExchanger.com: How do you respond to some who say that the world of SEM management has been commoditized? How does Marin Software differentiate? The only way the paid search management tools market will become commoditized is if paid search were to […]
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AdMeld CEO Barrett On New Funds And Next Steps
AdMeld announced in a release that it has raised $15 million in an investment round “led by Norwest Venture Partners (NVP). Time Warner Investments and the company’s existing backers, Spark Capital and Foundry Group.” Read the release. AdMeld CEO Michael Barrett discussed the capital raise and insights on the industry. When you went out seeking […]
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WSJ Says Data-Driven Ad Industry Is Spying; Raising Data Management Bar; Betting On Display Ad Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The WSJ On Data-Driven Ads A team of Wall Street Journal reporters have launched a new series of reports on the data-driven online advertising industry starting with “The Web’s New Gold Mine: Your Secrets.” The WSJ’s Julia Angwin writes, “One of the fastest-growing businesses […]
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Ripple6 Announces Conversational Display Ad; New Google Mobile LBS Ad; Behavioral Targeting For GroupOn
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Conversational Display Ads Ripple6 announced that it is incorporating real-time conversations into display ads with its SocialAd and Socialite offering: “[Each incorporates] real-time comments from social networking conversations directly into online display ads and, as a result, enhance consumers’ interaction rates with the ads.” […]
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Digital Ads And News Skepticism; Data Games A-Go-Go; SEM Firm KENSHOO Gets More Funding
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online Ads And News In The WSJ’s Heard On The Street column, Martin Peers looks how online ad revenue is affecting newspapers and questions whether online ads are helping or that print has fallen through the floor. He notes, “At the Times Co., print-ad […]
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Bold Move: Akamai Appoints Former VivaKi Exec David Kenny As President
David Kenny’s next stop after Publicis VivaKi is Akamai where he’ll become President. According to a press release, he will be “responsible for leading Akamai’s business operations, including the company’s product groups; global sales, services, and marketing; engineering; and networks and operations.” Akamai adds an agency player and former CEO of Digitas to its exec […]
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BBE Looking To Automate, Make Video Advertising Simple For Clients Says CEO Wasserlauf
Matt Wasserlauf is CEO of BBE, an online video advertising company. AdExchanger.com: In a nutshell, what problem(s) is BBE solving today? MW: BBE is providing efficiency and effectiveness in online video. Efficiencies are captured by price, but not only price. We built VINDICO, our proprietary video ad-server and tracking system to remove the speed bumps […]
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BuzzLogic CTO Donahue Notes The Migration Of Agency To The Principal Side; Company Raises $8 Million
BuzzLogic announced recently that former OMG businessintelligence exec John Donahue was hired as CTO. Read the release. The company also announced yesterday that it has raised $8 million in Series B financing Adams Capital Management with participation from Ackerley Partners. Read the release. Donahue discussed the ad industry and his new role. AdExchanger.com: Looking at […]