AdExchanger
Articles By AdExchanger
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The Biggest Brand Manager In The Land Speaks On Purpose-Driven Marketing
If you asked an attendee at last week’s Association of National Advertisers’ (ANA) “Masters of Marketing” conference, “What was the highlight for you?” the answer was almost always, “I really liked P&G’s presentation on purpose-driven marketing.” To equate it to the data-driven, digital advertising world, as buzz goes, purpose-driven marketing (PDM?) is the new demand-side […]
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Company Targeting Twitter And The Social Stream Says Founder Manoogian
John Manoogian III is Founder of 140 Proof, which offers targeted, social stream advertising. AdExchanger.com: How has your previous experience ie. your work as a Creative & Technical Director at Organic informed the development of 140 Proof? JM: A core part of what Organic did when I was there was try to combine smart creative […]
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Lindsay Lohan Has Low RPM - Pass It On; Pictela Certified By Microsoft; Apple Reports And Jobs Rants
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RPM Shoot-out: Egg Recall Vs. Lindsay Lohan Perfect Market (AdExchanger.com Q&A) has released a new study which it says shows that raw page views are not necessarily the best revenue strategy. Looking at Revenue Per Thousand Pages (RPMs) across what is presumably its own […]
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Ad Summos Serving Premium Publishers With Ad Network, SSP, And Analytics Capabilities Says CEO Viebranz
Curt Viebranz is CEO of ad summos, an online advertising technology company. AdExchanger.com: A bit of background, first. Once you left Aol, which acquired Tacoda where you were CEO, did you know you would get back into the start-up ”game”? CV: Absolutely. First, I re-charged and hung out with my son. After that, it just took […]
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Digital Is Transforming The Magazine Publisher -Which Means Transformation Of The Agency At MediaVest
Publicis MediaVest svp, director of publisher investment and activation, Robin Steinberg, and Sarah Baehr, svp, director of digital publishing solutions, discussed transformation occurring at their agency which serves the magazine publisher world and how digital is impacting that strategy. Baehr was recently hired by MediaVest after spending six years at digital agency Razorfish as head […]
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Specific Media Buys Video Ad Network BBE; Like-ing Display; WSJ's What They Know Looks At Facebook User ID Targeting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Specific Media Buys BBE Late Sunday, The Wall Street Journal confirmed that ad network Specific Media had bought video ad network BBE for “about $55 million (…) The deal was mostly paid for with cash but also included some stock in Specific Media. The […]
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Reviewing The Google Call: A DoubleClick Ad Exchange, Gross Revenue Prediction
Last Thursday’s blowout quarter from Google included several highlights announced on the conference call (see transcript from Seeking Alpha): Search Retargeting – CEO Eric Schmidt still says “no”: “We have a pretty strong opinion that we are not going to do very much of it. The reason is that we take our end user data […]
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Yahoo! Hires Goldman Sachs To 'Defend'; Google Reports Big Q3; Criteo Showing Growth In U.S. Market
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Takeover Drama: Day 2 Bloomberg reports that according to several sources, Yahoo! has contracted with the granddaddy of investment banks, Goldman Sachs, to “help defend against possible takeover approaches.” “Defend” is a good word here. Many Yahoo! investors are frothing at the mouth […]
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AdExchanger: My Life Is Data (Part III)
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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SVnetwork Incenting Consumers With Self-Selecting Social Ads Says CEO Samit
Jay Samit is CEO of SVnetwork, a social ad network. AdExchanger.com: How does your previous experience inform the vision and strategy for SVnetwork? Coming from a company that spent over a billion dollars each year on advertising, I was searching for a better way for brands to connect with their consumers. We needed a platform […]
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Yahoo! Buyout Rumors Swirl Courtesy Of WSJ; Google, NBCU Go Their Separate Ad Sales Ways; IAB Seeing Display Ad Gains
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol And PE Firms Line Up For Yahoo! According to the Wall Street Journal’s Jessica Vascellaro and Anupreeta Das, “AOL Inc. and several private-equity firms are exploring making an offer to buy Yahoo Inc.” What’s more – some of the assets within Yahoo! may […]
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TARGUSinfo Releasing New Self-Service Product To Further Enable Audience Buying Says VP McLenaghan
Paul McLenaghan is Vice President, AdAdvisor Platform for TARGUSinfo. AdExchanger.com: TARGUSinfo launched AdAdvisor data solution in February of 2009. Knowing what you know now, what one change would you make to the AdAdvisor strategy if you could start over again? PM: I don’t think we would have changed our approach at all. We knew we […]
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aiMatch Ad Serving Platform Selected By Photobucket; CEO Wood Discusses Product Line, Industry Trends
Today, aiMatch announced that photo-sharing site Photobucket has selected aiMatch’s ad serving platform to deliver ads to its more than 45 million monthly unique visitors. According to a press release, aiMatch will help “Photobucket manage sales performance, analyze the data that impacts revenue and take ‘intelligent’ action based on that data.” Read the release. aiMatch […]
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Discovery Discusses Mobile Campaign Tactics And Goals; Previews New Storm Chasers Promo Using Medialets
For tonight’s premiere of season four of Discovery Channel’s “Storm Chasers” reality TV series, mobile ad technology firm Medialets was enlisted by Discovery Communications to create a custom, branded, in-app ad which uses a transparent overlay – the HTML5-based creative includes a tornado that wipes away everything in its on-screen path on the iPhone screen […]
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Donovan Data Systems Partners With FatTail; Google Display Fine Tuning Performance; Adconion Takes Over NetShelter UK Ad Sales
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Donovan And FatTail Partner Donovan Data System extends its digital arms in a new FatTail (AdExchanger.com Q&A) partnership. In regards to the new partner for its iDesk agency media buying product, DDS’ JT Batson says in the release, “(…) Our mission (is) to improve […]
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Adnetik Growing A Trading And Targeting Firm Says CEO Montes
Ed Montes is CEO of Adnetik, an online advertising targeting and trading company. AdExchanger.com: Let’s begin with you. What are your responsibilities as CEO of Adnetik today? EM: One, I set the vision for the company. Two, I attract, retain, and recruit the best talent for the company. And three, I make sure there’s money […]
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Download AdExchanger.com's May-August 2010 Q&A Report: Learn From The Ecosystem
Yes, it’s another opportunity to “Learn About The Ecosystem” and reflect upon another four-month block of data-driven Q&As on AdExchanger.com. Learn from, review and slice-and-dice recent insights and info from members of the digital ad ecosystem including web publishers, digital agencies, ad networks, exchanges, ad tech and data companies. AdExchanger.com presents Volume III of its […]
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Bizo Seeing B2B Momentum In 2010; Scrapers Under The WSJ Microscope; Google Earnings Preview
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bizo Seeing B2B Momentum Bizo released its own, private, ad tech company version of an earnings report with news that “In 2010, Bizo extended its leadership position by… Achieving 3.5X revenue growth YTD (YOY), and growing its revenue run-rate to just under $10 million.” […]
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Undertone Networks Planning RTB Future, Integrating Agency Trading Desks Today Says CSO Schanzer
Alan Schanzer is Chief Strategy Officer, Undertone Networks, an online advertising network. AdExchanger.com: What has surprised you most about online advertising in 2010? AS: Just when I thought it was impossible for change in the industry to accelerate, it did. The impact that technology has had on the online ad business is quite amazing. 2010 […]
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WPP Group's Media Innovation Group Addressing Attribution Challenge Says Analytics Exec Becker
Eugene Becker is Director, Analytics of the Media Innovation Group (The MIG), WPP Group’s proprietary technology firm. AdExchanger.com: What is your perspective on the attribution challenge within the broader context of measurement and analytics? EB: We see the lack of a viable attribution metric as a central, if not the central dilemma facing digital marketers. […]
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TubeMogul Gets $10 Million; Scott Kurnit's AdKeeper Launches; In-Game Ad Network Massive Closed
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TubeMogul Banks $10 Million Video analytics and advertising firm, TubeMogul (AdExchanger.com Q&A), has raised $10 million in Series B funding in a round led by Foundation Capital. Foundation’s Ashu Garg will join the board. existing investors Trinity Ventures and Knights Bridge Capital Partners also […]
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Exchanges And Real-Time Bidding Bring Opportunity And Concerns For Publishers
It was real-time bidding, exchanges and data leakage all day yesterday at PubMatic’s Ad Revenue Conference in the Times Center in New York City today. During a panel tmoderated by 24/7 chief David Moore, agency types and publishers convened to discuss the impact on publishers of the new data-driven, real-time world. Moore played instigator as […]
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Microsoft Buying Adobe Rumor Mill; Undertone Opens Its Inventory To Trading Desks; New RTB Case Study
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Steve Ballmer Takes Adobe Meeting The New York Times’ Bits blog speculates that a recent trip to see Adobe executives by Microsoft’s Steve Ballmer and his entourage may be the first step towards an acquisition of Adobe. The NYT’s “The meeting, which lasted more […]
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AdExchanger: My Life Is Data (Part II)
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Microsoft's Rik van der Kooi Discusses Microsoft Display Strategy And AppNexus Investment
Rik van der Kooi, Corporate Vice President of Microsoft’s Advertiser & Publisher Solutions group, discussed Microsoft’s recent investment in AppNexus (see release) as well as its evolving strategy in data-driven display media. (This interview was conducted on Tuesday.) AdExchanger.com: Tell us about today’s announcement regarding Microsoft’s investment in AppNexus. Rik van der Kooi: So, today, […]
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Velti VP Sullivan Sees Mobclix' Long Tail Focus As Key Synergy In Acquisition
Late last week, UK mobile marketing firm Velti announced that it had acquired mobile ad exchange Mobclix, which “connects more than 25 online, video and mobile ad networks including Millennial Media, Jumptap, InMobi, Traffic Marketplace, Mojiva and Smatto,” according to the release. Read more. Dakota Sullivan, VP of global marketing at Velti, discussed the acquisition. […]
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Facebook Addressing Controls, Privacy; Krux Digital Gets MSNBC.com; Dapper Price Was $55 Million
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Addressing Controls, Privacy CEO Mark Zuckerberg announced on the Facebook blog yesterday that users would have new controls at their disposal. He writes on the Facebook blog, “We’ve long heard that people would find Facebook more useful if it were easier to connect […]
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BlueKai CEO Tawakol Focused on Yield Management and Technology for Data Providers
Omar Tawakol is CEO of BlueKai, an online data exchange. Tawakol recently discussed his company’ strategic direction with AdExchanger.com. AdExchanger.com: Looking at the new website, it seems BlueKai’s business is evolving? Can you touch on how? OT: BlueKai’s business is constantly evolving to respond to new demands that we see in the industry but we […]
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Reaction To Yahoo! Acquisition Of Ad Tech Firm Dapper
AdExchanger.com reached out to a cross-section of executives from the digital advertising ecosystem to gauge their reaction to the acquisition of display ad technology firm Dapper by Yahoo! Bill Wise, CEO, MediaBank “While the acquisition is reactive to Google’s acquisition of Teracent last year, it is an deal that actually makes a ton of sense […]
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Opera Starts A Mobile Ad Exchange; Dapper And AppNexus Coverage; Orange Ad Network Getting Busy For Brands
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Opera Gets An Ad Exchange Everybody is starting their own ad exchange. It’s 2007 all over again! Opera Software says it plans to leverage its own mobile reach to get exchange-y. From the release: “The Open Mobile Ad Exchange makes the world’s largest mobile […]