AdExchanger
Articles By AdExchanger
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AdExchanger: Solve The Puzzle
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Facebook Ad Network Strategy Leaking Out Of Conversion Tracking Experiment
Facebook is mothballing its conversion tracking tool which allows advertisers to close the loop with users who clicked on a Facebook display ad to a landing page and conversion funnel outside of Facebook. MediaPost’s Mark Walsh quotes a company statement which read, “Moving forward, we will continue to invest in tools that help marketers better […]
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The New Frontier Is Creative Says Tumri CEO Menon
Hari Menon is CEO of Tumri, Inc., a dynamic marketing solutions company for display media. AdExchanger.com: What has happened with Tumri in the past year? Tumri has undergone a major shift in strategy and management in the last year. Tumri has always had a powerful technology platform that has allowed us to deliver on a […]
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CEO Netzer Discusses New DoubleVerify Trust Index And Brand Safety Research
DoubleVerify announced what it calls the “First Ever Trust Index” and a report on what the company sees as compliance to its brand safety metrics among a large group of ad networks, demand-side platforms (DSPs), exchanges and publishers. Read the release. And, download it here (sign-up required). DoubleVerify CEO Oren Netzer discussed the research. AdExchanger.com: […]
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AOL Ready To Gobble Up Start-Ups?; TARGUSinfo Gets Analytical With Pulse 360; New ComScore/ValueClick Ad Placement Study
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Ready To Gobble Up Start-ups? According to PaidContent’s David Kaplan, AOL CEO Tim Armstrong said at a Goldman Sachs conference that despite AOL’s lagging performance in display this year, things will be improving in 2011. But, more cost cutting will be ahead: “We […]
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Teaming with Accenture, Adchemy Announces WordMap to Extract Search Intent from Queries, Says VP Wadehra
Adchemy announced today a “SaaS software solution to extract underlying intentions from keyword search terms” for paid search ad targeting purposes. In addition, “Accenture Interactive, a business within Accenture that offers services that cover all aspects of digital consulting, marketing analytics and media management, is teaming with Adchemy to develop industry-specific WordMaps for the telecommunications, […]
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Rocket Fuel Gets $10 Million; CEO John Discusses Plans For Ad Network's Growth, Trends
Rocket Fuel announced that it has raised another round of financing led by Nokia Growth Partners. Read the release. Rocket Fuel Inc. CEO George John talked about the new funds and company plans. AdExchanger.com: Having Nokia Growth Partners as a strategic partner and lead investor in this round would seems to indicate that Rocket Fuel […]
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AdSafe Media Wants To Change Adversarial Relationship Between Ad Networks, Publishers And Ad Verification Companies
AdSafe Media announced their new Network Monitor platform today. According to the release, the new platform “enables [ad networks and publishers] to address their ad verification concerns while ensuring the highest possible monetization yield from their inventory.” Read the release. AdExchanger.com: How is the AdSafe Network Monitor platform different than the technology which was part […]
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VideoEgg Buys SixApart As Ad Networks Consolidate; Google Takes Display To Times Square; Digital Ad Agencies Attract
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. VideoEgg Buys SixApart, Then Re-brands Six Apart, makers of the MovableType and TypePad blogging platforms, has been acquired by video ad network VideoEgg, which is re-branding itself as Say Media. ClickZ’s Zach Rodgers says, “The main driver of the acquisition was scale in social […]
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DataXu CEO Baker Discusses Company's Cross-Channel, Demand-Side Platform Update
DataXu announced the next update to its demand-side platform known as DX2 which the company says, “measures, buys, and optimizes ad placements across online, video and mobile display channels, on a real time, impression-by-impression basis.” Read the release. CEO Mike Baker of demand-side platform DataXu discussed the new update to the company’s media buying platform. […]
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Microsoft On New RTB-Enabled Mobile Ad Exchange
Microsoft Advertising’s Raj Kapoor announced the launch of “the Mobile Advertising SDK for Windows Phone 7 and Microsoft Advertising Exchange for Mobile, the industry’s first real-time, bidded ad exchange in mobile.” Read the announcement. Microsoft’s Jamie Wells, Director, Global Trade Marketing, Mobile Media and Jed Nahum, Director, Online Advertising Exchange and Channels, discussed the launch of […]
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Netezza Acquired By IBM, Other Bidders Possible; Solve Media Enters With New Display Ad Solution; Vertical Site Network Bought For $650 Million
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Netezza Is Acquired By IBM (For Now) New-digital-future infrastructure provider, Netezza, has been acquired by IBM as Big Blue (does anyone still call IBM that?) makes a play in the data storage and analytics business. CNN/Fortune writer JP Mangalindan says “IBM is clearly banking […]
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Real-Time Automation Changing The Media Planner Roles Says Maxus Data And Insights Director Lawson
Martin Lawson of media agency Maxus Global – which is under WPP’s groupm umbrella – was recently appointed Maxus’ Global Data and Insights Director. Previously, he was Head of Insight at digital agency i-level. From the release, much of Lawson’s work for Maxus “will focus on strengthening Maxus’s ‘Relationship Media’ offering, a new media agency […]
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isocket Aims At Premium Self-Service Ad Market Says CEO Ramey
John Ramey is CEO of isocket, a direct sales, self-service ad platform. AdExchanger.com: What inspired you to create isocket? JR: Because the actual process of buying and selling most forms of advertising still sucks. The last company I started dealt with offline marketing – print, direct response, etc. The computer geek in me kept getting […]
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Brand.net Addressing Forward Markets And Guaranteed Buying With MFP Platform Says COO Atherton
Last Thursday Brand.net announced the launch of “MFP On Demand, the demand-side interface to its Media Futures Platform, in partnership with Digitas and one of its largest customers.” Read the release. Brand.net COO Andy Atherton discussed the new platform and its implications for the company as well as the futures and market concepts. How will […]
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IAB Rolling Out Next Steps For Self-Regulation; WSJ Takes Aim At Tracking Teens, Children; Mobclix Ad Exchange Acquisition Rumors
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Certification And Self-Regulation MediaPost’s Wendy Davis reports that the Internet Advertising Bureau (IAB) will roll-out its second wave of strategy around self-regulation today as it will “launch a program to certify that online companies are in compliance with self-regulatory guidelines.” In addition, Better Advertising […]
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OPINION: Data-Driven ThinkingWhy The Number One Issue In Retargeting Is Not Privacy
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Chris Zaharias, SVP of Sales at Dapper, an online advertising technology company. Repeat after me: The #1 issue in retargeting is not privacy The #1 issue in retargeting is […]
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Microsoft Launches Mobile Ad Exchange; Rumors Say AKQA Gets Dentsu Offer; Aperture Seeing Growth For Data, Measurement
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Brings RTB To Its Mobile Platform On the Microsoft Advertising blog yesterday, Raj Kapoor, Global Director, Mobile Advertising Products, announced that real-time bidding (RTB) has come to the mobile exchange. He writes, “With this launch, Windows Phone 7 app developers can maximize their […]
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AdExchanger: Retargeting Kills
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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The Science-ification of Media
From his recent “Ignite” presentation at a Google Zeitgeist event, investment banker Terence Kawaja of LUMA Partners breaks down the key levers driving the digital media industry (data, data, data) as well as the types of companies which will be involved in this ecosystem going forward. For those deep in the industry, you may know […]
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Del Monte Foods' Chavez Says Demand-Side Platforms Make Sense For Brands
Doug Chavez leads digital marketing for all Del Monte Foods brands. He discussed online display advertising and the opportunity for brand marketers with AdExchanger.com. AdExchanger.com: Is online display becoming more important to the marketer? Or is it a “backwater”? DC: The importance of display in an advertiser’s planning will vary for brands and DR advertising […]
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The Magic Formula Of Yahoo!; Report: Microsoft And Facebook Discuss Search, Like Retargeting; Ad Networks Are Good
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Yahoo! Ad Formula On The Register, Cade Metz writes about economist/mathematician Preston McAfee who is evidently working on the Right Media Exchange as well as inspiring a sweatshirt worn by Yahoo! CEO Carol Bartz. Metz writes, “Bartz refers to the McAfee creation on […]
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Rubicon Project And Fox Audience Network Rumored To Be In Deal
A reliable source indicates that News Corp’s Fox Audience Network (FAN) and Rubicon Project are in the final stages of putting together a deal to be announced in the next 24-48 hours. The specifics aren’t clear yet, but a News Corp acquisition of Rubicon Project would put Rubicon under the MySpace umbrella – not sure […]
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Peer39 Brings Its Semantic Technology To AppNexus Real-Time Ad Platform
Today, Peer39 announced that it is bringing its semantic technology to AppNexus’ real-time ad platform. Accordant Media Co-Founder Matt Greitzer comments in the release about its relevance to his company’s media buying needs: “With access to Peer39’s data, all impressions can now be relevant so we never have to buy Run of Network again.” AppNexus […]
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Performable Freeing Marketers From IT While Providing Improved ROI And Insights Says CEO Cancel
David Cancel is CEO of Performable, a marketing platform technology company. AdExchanger.com: How is your experience as CTO of Lookery and Compete playing into what you’re doing with Performable? DC: Being a founder and CTO at Lookery and Compete were critical in my development, Performable is benefitting from both of those experiences. I don’t believe […]
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MediaBank CEO Wise Challenges Madison Avenue; Twitter And Engagement Metrics; Efficient Frontier Is Now Search AND Display
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Wise On Madison Avenue And Tech In an opinion piece on AdWeek, MediaBank CEO Bill Wise warns Madison Avenue execs that they better find a solution to the increasingly automated nature of media – or else. He writes, “In an era when media buying […]
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Auditude Targeting The Live Event; CRO Gaffney Discusses Live Stream Ad Insertion Deal, Digital TV
Auditude announced that a partnership with “Allied Pacific Sports Network (APSN), based in China and Hong Kong, to deliver dynamic insertion of advertising into live games online.” Read more. Auditude CRO Mike Gaffney discussed the company’s live event targeting capabilities and future plans. AdExchanger.com: What targeting options can you offer a marketer with insertion of […]
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Criteo CEO Rudelle Responds To Recent Concerns Over Retargeting And Consumer Privacy
Criteo CEO JB Rudelle responds to the recent controversy – outlined in Ad Age and The New York Times – regarding the use of the popular online advertising tactic known as “retargeting” and its impact on consumer privacy. AdExchanger.com: There is a fairly active conversation happening in the marketplace with respect to targeting and consumer […]
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AdMeld Hires Time Inc Exec Jason Kelly As Chief Media Officer
In a press release, publisher-side yield optimizer AdMeld announced that it has hired Time Inc. executive Jason Kelly as its Chief Media Officer. Read more. Kelly discussed the new role and his view on the digital advertising space. AdExchanger.com: How has your previous experience – such as your executive role at Time Inc. – prepared you […]