AdExchanger
Articles By AdExchanger
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Former Omniture VP Andersen Joins LUMA Partners; New Video: Ad Tech... From Hype to Stereotype
Investment banking firm LUMA Partners – led by Terence Kawaja – announced that Brian Andersen, who recently headed corp development at Omniture, is joining LUMA Partners and opening the company’s Palo Alto office. Andersen discussed his new role and his view of the advertising landscape. AdExchanger.com: Why get into the investment banking business now? BA: […]
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Rubicon Project Press Conference On Monday
Announcement on Monday – likely regarding the acquisition of FAN assets… from the press release: the Rubicon Project Hosts Press Conference With CEO & Founder, Frank Addante LOS ANGELES–(BUSINESS WIRE)–the Rubicon Project will host a press conference to discuss company strategy and future growth plans. Who: Frank Addante, CEO and Founder of the Rubicon Project […]
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RadiumOne Combining The Scale Of Social Data And The Ad Network Model Says CEO Chahal
Gurbaksh Chahal is CEO of RadiumOne, an online advertising network. You’re back on the ad network scene with your newest company after a successful and very lucrative exit with Blue Lithium when it was sold to Yahoo!. Why? Why not kick back? GC: To sit still is not in my DNA. I sold my first […]
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Microsoft Makes Billions In Fiscal Q1 2011; Eric Picard Joins TRAFFIQ As Chief Product Officer; Math Men (And Women) Will Lead
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft’s Major Moolah Microsoft reported its fiscal Q1 2011 earnings yesterday and – woohoo! – they make a lotta cash their in Redmond: “Operating income, net income and diluted earnings per share for the quarter were $7.12 billion, $5.41 billion and $0.62 per share, […]
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AdExchanger: Smell Like Audience Buying
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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BlueCava Targeting Device IDs While Maintaining Consumer Privacy Says CEO Norris
David Norris is the CEO of BlueCava, an advertising technology company. Please share a little history on the company. BlueCava was spun-off. Why? DN: In early 2010, BlueCava was spun out of its parent company, Uniloc, to be a focused operating company to take Uniloc’s core technology to market. As part of the spin-out, BlueCava […]
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Sharethrough Leveraging Views And Sharing In Social Video Advertising Says CEO Greenberg
Dan Greenberg is CEO of Sharethrough, a social video advertising and technology company. AdExchanger.com: Your bio notes that you were a teaching assistant in a Facebook class in Stanford in 2007. Why is this relevant to your new venture at Sharethrough? Also, gotta ask, how did you “grade” someone in a Facebook class? DG: The […]
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RapLeaf Becomes Topic Of Senate Campaign; Omnicom Digging Into The Data; ReachLocal Growing Quickly In Q3
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rapleaf Cont. It’s been an interesting week (understatement?) for Rapleaf as coverage continues in The Wall Street Journal with controversy about the company’s technology reaching a U.S. Senate campaign. According to The WSJ’s Emily Steel, “New Hampshire Republican Senate hopeful Jim Bender apologized to […]
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XTEND Seeing 50% Year-Over-Year Growth As Technology Stack Is Built Out Says CEO Orzel
Adi Orzel is CEO of Xtend Media, an online display advertising network. Orzel recently updated AdExchanger.com on his company’s progress in the past year. AdExchanger.com: About a year ago, you suggested that there was a growing importance to the demand-side platform model and exchanges in XTEND media’s business. Where do you stand today in this […]
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$4.5 Million For Video Marketplace; New DSP Taykey Funded By Sequoia; Facebook Ad Sales Chief Leaves
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding For Video Ad Marketplace VentureBeat’s Julie Klein noticed from the SEC’s funding wire that video ad marketplace Adap.tv is recipient of $4.5 million worth of funding from existing investors Redpoint Ventures, Gemini Israel Funds and Spark Capital. Read more. See the SEC filing. […]
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Is The Rubicon Project, Fox Audience Network Deal Being Announced Monday?
Is Rubicon Project on the verge of announcing the acquisition of Fox Audience Network assets as previously reported here on AdExchanger.com? It looks like it all may – MAY – go down on Monday if one infers from this email sent to Fox Audience Network MyAds advertisers this evening. Dear Advertiser, We’re reaching out in […]
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Operative CEO Leo Discusses New Operative.One Platform And Automation In Ad Ops
Mike Leo is CEO of Operative, an online advertising systems company. (Editor’s note: Operative acquired Solbright last week – read more about the acquisition from Adotas’ Gavin Dunaway. And, read the release.) AdExchanger.com: Seven years as CEO and President for one company is not the norm for digital. Why does it make sense for you? […]
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PerformLine CEO Baydin Discusses New Product And Challenges In The Online Education Marketing Space
PerformLine annouced a new product recently aimed at the online education marketing space called PerformMatch™ BPS which “is a set of compliance rules for higher education marketers to proactively begin self-regulation of their online advertising campaigns against misrepresentations.” Read the release. PerformLine CEO Alex Baydin discussed his company’s new product as well as complexities in […]
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PointRoll VP Mead On New Ad Sequencing And Retargeting Research
In a press release, creative ad technology firm PointRoll announced new research that it says showed, “Through ad sequencing, advertisers can actively and frequently engage users on a one-to-one basis by developing an ad sequence based on a user’s previous exposure or engagement with ads. The study found that by using sequencing, advertisers are able […]
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Online Video Equals TV Spend In 5 Years; Video Captcha Ads Are Here; The Mobile Interstitial From Google
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online Video Is Coming In an op-ed on AdWeek, Adap.tv’s Founder and VP of Product Teg Grenager makes a bold prediction: “Get ready, because in five years, half of TV ad budgets are going to shift over to online video.” He argues that TVs […]
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Nielsen EVP Paparo Driving Accuracy, Cross-Channel Metrics And Ad Effectiveness Themes In His New Role
Ari Paparo, EVP, Product Leadership at Nielsen, a media research and measurement firm, recently discussed with AdExchanger.com his new role, Nielsen’s initiatives in the digital space and his experience as an advertising product leader at Google. AdExchanger.com: Tell us about your new role and its responsibilities. AP: I’m in charge of online audience measurement and […]
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Your Questions For Yahoo! Right Media Exchange Chief Ramsey McGrory
On Tuesday, November 2, Yahoo! will be producing a Right Media forum in NYC as part of the ad:tech NYC hoopla. According to the forum’s info page, Right Media Exchange execs will “discuss core areas of focus, trust and safety, our extensible technology platform and new audience management capabilities.” Also, as part of the forum, […]
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BlueKai On New Search Engine Marketing Offering Through Efficient Frontier
BlueKai recently announced a deal with SEM firm Efficient Frontier to provide “BlueKai Intent” which, according to a press release, provides marketers with “another way to buy in-market audiences — defined by existing search keyword lists — and reach them outside the walls of search engines with any media partner.” Read the release. BlueKai business […]
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Audience Is King, Publishers Skeptical; Fastclick Founder Starts New Company; WSJ's What They Know And MySpace
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Audience Buying Is King, Kinda AdWeek’s Brian Morrissey says that buying is moving from placement to the end user as audience buying swarms the digital display ad world. He writes, “Here’s how it works: Advertisers can hook into large ad exchanges and set a […]
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ClickForensics CEO Pellman Says Too Much Money Being Spent On PPC To Not Have A Few Muck It Up With Fraud
ClickForensics released a new study yesterday which said that “The overall industry average click fraud rate was 22.3 percent. That’s up from the 18.6 percent reported for Q2 2010 and the 14.1 percent rate reported for Q3 2009.” Read more from the release. ClickForensics CEO Paul Pellman discussed his company’s latest findings. AdExchanger.com: You note […]
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Taboola Merging Online Video With Recommendations And Flexible Pricing For Publishers Says CEO Singolda
Adam Singolda is CEO of Taboola, a video recommendation and advertising company. AdExchanger.com: It seems more and more content recommendation companies are getting into ads. Why does this make sense? AS: Advertisements that are suggested as content with high intent and context have long been the most productive and highest yielding online. Examples are Google […]
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Digital Growing In North America For Publicis; P&G Gets New Media Chief; Rock-And-Pre-Roll!
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Digital Grows In Publicis Agency holding companies continue to report revenue growth as Publicis is the latest to say that its 3rd quarter 2010 was positive. According to The Wall Street Journal, the company “posted organic revenue growth of 9.2% for the three […]
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AdExchanger: My Life Is Data (The Conclusion)
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Intuit VP Seth Greenberg Evaluates The Facebook Funnel At The ANA's Annual Conference
It was the final presentation at the Association of National Advertisers Masters of Marketing annual conference last Saturday, and maybe it was the most relevant if you’re a fan of data-driven, digital marketing. After all, anybody that announces, “My company will buy 20 BILLON display impressions in the fourth quarter of 2010,” as Intuit VP […]
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From Ad Network To Trading Platform, BannerConnect Has Evolved Says COO Schepers
Sebastiaan Schepers is Chief Operating Officer of BannerConnect, an online display advertising network. AdExchanger.com: Please provide a bit of background on BannerConnect. And, how is it tied to TechConnect? Officially, we started in 2001 when TechConnect was an IT service provider with a small network of technology and gaming publishers. However, the roots go back […]
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Travel Ad Network CEO Silver Discusses Funding Climate, New $15 Million Series C Round
Earlier in the week, Travel Ad Network (TAN) announced a Series C round of funding led by StarVest Partners. TAN consists of “more than 36 million monthly unique visitors worldwide” through its ad network of travel-related websites. Read the release. Travel Ad Network CEO Brian Silver discussed the funding process and the vertical ad network […]
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FTC Leaning Toward Self-Regulation; Expandables Hit The Exchange; Microsoft's Van Der Kooi On Massive
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Recommending Self-Regulation According to MediaPost’s Wendy Davis, it looks like the U.S. Federal Trade Commission will recommend that the online advertising industry continue to move forward with new, perhaps improved, self-regulation efforts rather than recommending Congressional action and new laws. Quoting FTC member […]
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Mobile Display Advertising: Not Just Tiny Banners
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to break down the mobile display advertising channel. This is the first in a series of columns devoted to mobile display and its parts. Mobile display is earning an […]
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Specific Media Discusses BBE Acquisition -Is Mobile Next?
Earlier this week, ad network Specific Media acquired video ad network BBE. This appears to be another step toward the company’s ultimate goal as CEO Tim Vanderhook told ClickZ “that the firm will seek to raise capital through an IPO at some point in 2011 if the financial climate allows.” Read more. Specific Media COO/Co-Founder […]
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Yahoo! Announces Q3 Earnings, Talks Display; Microsoft's Everson Looking To Creative Community; Agencies Merging Digital And Mags
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Announces Earnings On the earnings call, Yahoo! announced its “revenue was $1,601 million for the third quarter of 2010, a two percent increase from the third quarter of 2009. Income from operations for the third quarter of 2010 was $189 million, an increase […]