AdExchanger.com reached out to Bill Wise for this thoughts on "coolness," and he suggested 7 more that should be added to the list:
Terry Kawaja, LUMA Partners and conference video master
Ari Paparo, ex-DoubleClick and Google, now evp at Nielsen
Matt Freeman, CEO of MediaBrands Ventures and board member of eXelate
Scott Meyer, CEO of Better Advertising
Peggy Conlon - CEO of the AdCouncil. The Advertising Council has embraced technology and the use of
social media in keeping up with the times.
Helene Monat- CEO of AdSafe Media, former president of Catalina Marketing.
Matt Keiser- founder/CEO of Live Intent; founder of Perky Jerky
The Google Analytics "Visit"
Convertro CEO Jeff Zwelling (AdExchanger.com Q&A) offers his thoughts to marketers regarding deficiencies in Google Analytics as they enter the holiday buying season and try to understand ROI. Zwelling writes, "The truth is, relying solely on Google Analytics “visits” as a metric of marketing performance can be misleading at best, and a dangerous business practice at worst. If you take a close look at how Google counts visitors across Google Analytics and AdWords, you’ll realize that oddities in some of their counting mechanisms, while subtle, have the potential to drastically alter where you, as a consumer of this data, think it makes sense to spend your advertising dollars." Read more.
Scanning For Codes
If you're riding the bus in Albany, New York, you are among the lucky few to see Quick Response codes - QR codes, for short - in action as commuters can scan codes in an ad for a chance to win an iPad. The feedback loop seems pretty clear from a DR perspective as smartphones scan a code which brings them to a website URL. But as the article shows, not all are familiar with the tech yet. Early days but intriguing - read more.
Ad Serving And Verification
Ad serving tech company ZEDO and ad verification company Mpire announced a new agreement which "will enable ZEDO's publishers to activate verification, measurement, alerting and ad blocking services directly within the ZEDO user interface, and better collect, control and understand advertising data on their sites," according to the release. Read more.
Launching The New
Peer39 has launched a new website highlighting what it calls, "The Semantic Advantage." See it now. It also includes a growing glossary of internet ad tech terms here.
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