A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Exploring The Trenches Of CTV Buying – It’s Still Messy In There – With A 20-Year Agency Vet
Shelby Nichols was doing CTV before it was cool. And while CTV buying is a more complicated process than ever, it’s becoming easier for consumers to access more types of content – like live sports, for example.
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Exclusive: Samba TV Acquires Semasio To Beef Up Its Contextual CTV Targeting
On Thursday, TV measurement company Samba TV announced its acquisition of audience data and contextual targeting solution Semasio.
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PODCAST: The Big Story
The Culture Clash Underneath Creative Ad Tech
To explain Forrester’s latest creative ad tech wave, we bring on the report’s author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.
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How Kenvue Avoided $3 Million In Unnecessary Ad Verification Bills
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
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How DPG Media Built Its Own (Mostly) Google-Free Ad Platform
Retracing DPG Media’s journey to disentangle itself from the influence of Google’s ad platform and compete for direct ad budgets.