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Google VP Of Product Neal Mohan Discusses Invite Media Acquisition With AdExchanger.com
As previously noted, Google announced that it has acquired demand-side platform Invite Media for a rumored $40-81 million depending on who you talk to. In a post on the DoubleClick Advertiser Blog, VP of Product Neal Mohan said: “The team at Invite Media has developed technology that enables advertisers and agencies to use “real time […]
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AdExchanger: Father R.O.I. And The Church Of The Holy View-Through
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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LucidMedia Announces $4.5 Million In Funding; CEO Ajay Sravanapudi Discusses Plans
LucidMedia announced today that it has raised $4.5 million in new funds led by MMV Financial (MMV). Read the release. Ajay Sravanapudi, CEO at LucidMedia, discussed the new funding and the company’s plans. AdExchanger.com: Please discuss your new round of funding and why you chose MMV. AS: We had many options available to us in […]
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Yahoo!'s McGrory Says We'll Keep Working With DSP Partners (Invite Media)
VP Ramsey McGrory of Yahoo! spoke to AdExchanger.com about today’s announcement regarding the acquisition of Invite Media by Google. “Demand-side platforms (DSP) are a new participant in the digital advertising marketplace with the potential to provide a lot of value. Yahoo! created a DSP pilot program earlier this year to work closely with several DSP […]
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Google Officially Buys Invite Media
It’s official. Visit the DoubleClick Advertiser blog here. UPDATE: Read the AdExchanger.com interview with Google VP Of Product Neal Mohan on the Invite Media acquisition.
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Given Data And Media's De-Coupling, Should A Data Company Be Selling Media, Too? - Day 3 Reactions
If you’d like to begin at the start of the 4-day, reaction series, click here. Click “read more” to read the participant’s answer to the AdExchanger.com reaction question on the decoupling of data and media: Adam Cahill, SVP, Director of Digital Media, Hill-Holliday: “If that markup is worth it in terms of the results they […]
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BlueKai Launches White-Label Registry To Promote Data Collection Transparency Says CEO Tawakol
BlueKai announced the roll-out of a white-label version of its consumer data registry that may be used by publishers as “an out-of-the-box solution for supporting transparent consumer data collection.” Read the release. BlueKai CEO Omar Tawakol discussed the white-label registry. AdExchanger.com: Why is white-label important as opposed to a branded offering? OT: Many sites do […]
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More On Invite Media And Google; Looking At Fetchback And GSI; M&A Mayhem!
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google/Invite Media Round Up The news world ran with Peter Kafka’s story of the Google acquisition of Invite Media yesterday. The Business Insider wrote a feature on Invite Media CEO Nat Turner that includes a picture of Turner and Richard Branson as well as […]
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Given Data And Media's De-Coupling, Should A Data Company Be Selling Media, Too? - Day 2 Reactions
If you’d like to begin at the start of the 4-day, reaction series, click here. Click “read more” to read the participant’s answer to the AdExchanger.com reaction question on the decoupling of data and media: Dan Beltramo, CEO, Vizu: “A key issue for data providers who choose to sell media to consider is how or […]
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Report: Invite Media Bought By Google
Peter Kafka reports that Invite Media has been bought by Google for a rumored $70 million. Read it. Two DSPs (Fetchback by GSI Commerce and Invite Media) bought in two days! AdExchanger.com retrospective (from February 2010): “Not Every Demand-Side Platform (DSP) Is Created Equal: What Is A True DSP? – Nat Turner, Invite Media’”
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VivaKi Nerve Center's Unkel Discusses Integration Of Razorfish, Growth Of Audience On Demand Trading Desk
AdExchanger.com spoke to Kurt Unkel, SVP of Publicis’ VivaKi Nerve Center, about recent events at the company as well as the integration of Razorfish and Atom Systems, Razorfish’s media trading unit. AdExchanger.com: What’s the difference between Vivaki, the VivaKi Nerve Center, and Audience On Demand? KU: Vivaki is the strategic entity created by Publicis Groupe […]
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Digital Ads Gets Its Own NYC Advertising Week; Publicis Acquiring? Kenny Exits; Newspapers Show Improvement Online
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Ad Madness In NYC There are a ton of ad industry events in New York City next week! It would appear that part of the impetus for all the meetings, conferences and falderol is Internet Week New York. But, this is much busier […]
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Let The M&A Begin: GSI Commerce Acquires DSP (Or Retargeter) FetchBack
M&A – yessss. VC hearts from ad technology have skipped a beat with excitement. And, why wouldn’t an e-commerce marketer purchase a DSP or retargeting machine? Or was this an exit before Google flattens everyone in the retargeting space? Yesterday, CEO Chris Saridakis (formerly of PointRoll) of GSI’s Marketing Services division pulled the trigger and […]
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Given Data And Media's De-Coupling, Should A Data Company Be Selling Media, Too? - Day 1 Reactions
Each day this week, AdExchanger.com will publish the thoughts of executives representing a cross-section of the digital advertising ecosystem in response to the following question: “Now that data and media are de-coupling, is it appropriate for a data company be selling media, too?” In other words, is there a conflict of interest? Click “read more” […]
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Metamarkets CEO Soloff Announces $2.5 Million Funding From IA Ventures And Allen & Company Execs Among Others
David Soloff, CEO of Metamarkets, shares details of his company’s first round of financing as well as positioning for the company as it prepares for its next steps. AdExchanger.com: Can you share a bit of background on you? And, where did the genesis of the idea come from for Metamarkets? DS: My cofounder Mike Driscoll […]
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Wise Lands At Mediabank; Trading Data For Fun And Profit; Monetizing Crap; Baby Boomers Taking The "R" Out Of "Retired"
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bill Wise Lands Former Yahoo! GM and display advertising enfant terrible, Bill Wise, is taking over the CEO role at Mediabank according to All Things D’s Peter Kafka. Kafka writes about Wise’s new company, “The difference between MediaBank and other ad tech startups is […]
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Triggit Gets New Funding From Spark Capital?
– Well, that’s what the Spark Capital website is indicating here as Triggit is now listed. The Boston-based venture fund is invested in other ad tech companies including AdMeld (publisher side platform) and Adap.tv (online video ad marketplace) and is apparently looking to round out the demand-side part of its portfolio. Triggit CEO Zach Coelius […]
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MDC's Varick Media Names Neeraj Kochhar Its President
MDC Partners’ Varick Media has filled the role vacated by Darren Herman when he became the Chief Digital Officer of MDC’s kbs+p. On Thursday, the media trading platform named Neeraj Kochhar its new president. He’ll report into Herman. Read more on PaidContent. Kochhar discussed his past experience at GroupM as well as the new data-driven […]
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Peerset CTO Kanigsberg Looks At Product Momentum And Marketplace Positioning
Amit Kanigsberg. CTO & Co-founder of Peerset, psychographic ad targeting technology company, discussed the advertising landscape and Peerset’s positioning with AdExchanger.com recently. AdExchanger.com: Given Peerset’s reliance on social data, how does the privacy debate and regulatory moves impact your business and others in social media? I think we’re in a good position to weather any […]
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Yahoo! Display Growth Potential; The ReachLocal IPO - One Week Later; PE Firm For Media Loses Chief
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More On Yahoo! Display Citibank analyst, Mark Mahaney offered his bullet points from Yahoo!’s investor day this week. Among them, display notes a-go-go: “A Still Robust Display Ad Outlook — YHOO VP Schneider detailed a significant growth outlook for the company’s Display Ad segment […]
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In-Stream Ad Network Ad.ly Keeping Users Invested In Twitter Says CEO Gullov-Singh
Arnie Gullov-Singh is CEO of Ad.ly, an in-stream online advertising network. AdExchanger.com: You have an extensive background leading to your CEO role at Ad.ly. But, what key learnings do you think you’re bringing from your experience at Fox Audience Network, in particular? AGS: I learned a ton about what it takes to build a high […]
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New TRAFFIQ CEO Nick Pahade Discusses Role And Roadmap
TRAFFIQ announced the appointment of Nick Pahade to the role of CEO. Pahade was most recently President of TrueAction, a GSI Commerce company. Prior to TrueAction, he was also President of Publicis Groupe’s Denuo and co-founded Beyond Interactive Inc. Read the release. Pahade discussed his new role and the road ahead. AdExchanger.com: How do you […]
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Google Transparency Positioning Continues To Unfold; Yahoo! Readying APT; Got Volatility? Get Futures
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Transparency Is The New Daddy On The Official Google blog, transparency and openness is a theme AGAIN! – Just like here (potentially) and here. Can you dig the new positioning? Today’s transparent fact from Google: “We’re announcing that in 2009 we generated a total […]
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BLiNQ Media Offering Social Media Ad Platform On Cost-Per-Social-Action Basis Says CEO Williams
Dave Williams, is CEO, president and co-founder of BLiNQ Media. AdExchanger.com: As a co-founder of 360i, were you surprised that Dentsu acquired 360i’s parent, Innovation Interactive? DW: I was not surprised by this because I know Innovation Interactive was looking to expand its global footprint, diversification of service offerings and revenue opportunities. What made you start […]
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AOL's Armstrong On Bebo; Ad.ly Survives Twitter Ad Network Purge; UK Looking At Cookies
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Armstrong On AOL’s Bebo Acquisition Caroline McCarthy reports from the TechCrunch Disrupt conference in NYC that AOL CEO Tim Armstrong shared his thoughts on AOL’s historically over-priced ($850 mil) acquisition of social network Bebo saying, “I don’t know whether or not I would have […]
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The Web Of Ad Technology Funding
Entrepreneur and writer of the Cogblog, Brent Halliburton, has created a new type of ecosystem map showing the interconnected web of funding for ad tech companies and organizes it by broad, functional groups. Halliburton tells AdExchanger.com that he used historical data from angel investor Jerry Neumann, AdExchanger.com and TechCrunch’s Crunchbase to show “every investor that […]
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Rubicon Project Buys SiteScout; COO Roah Discusses Acquisition
Publisher yield optimizer, Rubicon Project, announced that it has acquired SiteScout, a company whose technology looks to “prevent malicious ads and other dangerous Web content from reaching customers.” Read more. Craig Roah, COO and Founder of The Rubicon Project, talked about the acquisition and how it will be integrated into the company. AdExchanger.com: Why buy […]
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ADSOVO CEO Mejia Discusses New SureSafe Ad Verification Product
Chris Mejia is President and CEO of ADSOVO and Contextual Media Group, makers of SureSafe. AdExchanger.com: First, a bit of background, how are ADSOVO and Contextual Media Group connected? How did the company begin overall? CM: Yes, there seems to be quite a bit of confusion in the market about this connection, so I’m happy […]
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Twitter Boots Some Ad Networks; Google DSP Rumor Thoughts; Razorfish Talks Ad Exchanges In Annual Outlook Report
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Boots Some Ad Networks Twitter’s COO Dick Costolo announced from the Twitter blog that the company is booting specific ad network types. Costolo writes, “We will not allow any third party to inject paid tweets into a timeline on any service that leverages […]
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Google AdSense Moves Toward Transparency, Cracks Opens Black Box, Shows Sweet Margins
Oh THAT’S where some of the agency margins are! Google has made another step toward a more transparent future as the company looks to beat competitive, privacy-related and anti-trust threats. Will it be enough? Today, on the Google AdSense blog, Big G’s VP of Product Management revealed its overall revenue share with publishers for Google […]