Peter Kafka reports that Invite Media has been bought by Google for a rumored $70 million. Read it.
Two DSPs (Fetchback by GSI Commerce and Invite Media) bought in two days!
AdExchanger.com retrospective (from February 2010): “Not Every Demand-Side Platform (DSP) Is Created Equal: What Is A True DSP? – Nat Turner, Invite Media'”
Confidential matching uses a TEE built on Google Cloud infrastructure to create an isolated computing environment for ad targeting and measurement. It will now be the default setting for all uses of advertiser first-party data in Customer Match.
PubMatic’s $5 million loss from DV360’s bidding algorithm fix earlier this year suggests second-price auctions aren’t completely a thing of the past.
Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One.
It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath. But that’s what happened during the first day of the Google ad tech-focused antitrust case in Virginia on Monday.
What do Hercule Poirot, Ben Bernanke, Star Wars and C.S. Lewis have in common? If you’re an ad tech nerd, you’ll know the answer immediately.
Wonderful hadn’t done an out-of-home (OOH) marketing push in more than 15 years. That is, until a week ago, when it began a campaign across six major markets to promote its new no-shell pistachio packs.
Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One.
It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath. But that’s what happened during the first day of the Google ad tech-focused antitrust case in Virginia on Monday.
PubMatic’s $5 million loss from DV360’s bidding algorithm fix earlier this year suggests second-price auctions aren’t completely a thing of the past.
Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal’s president of advertising and partnerships, on this week’s episode of AdExchanger Talks.
If attention is treated like viewability 2.0, high or low attention could become a blanket requirement for a campaign and hinder performance.
