Triggit Gets New Funding From Spark Capital?

Triggit- Well, that's what the Spark Capital website is indicating here as Triggit is now listed. The Boston-based venture fund is invested in other ad tech companies including AdMeld (publisher side platform) and Adap.tv (online video ad marketplace) and is apparently looking to round out the demand-side part of its portfolio.

Triggit CEO Zach Coelius offered no comment on the news but added, "Happy Memorial Day."

Demand-side platform strategies are obviously continuing to get traction with the investor crowd. Viva La Ecosystem!

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