Yahoo! Display Growth Potential; The ReachLocal IPO – One Week Later; PE Firm For Media Loses Chief

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More On Yahoo! Display

Citibank analyst, Mark Mahaney offered his bullet points from Yahoo!’s investor day this week. Among them, display notes a-go-go: “A Still Robust Display Ad Outlook — YHOO VP Schneider detailed a significant growth outlook for the company’s Display Ad segment based on several factors and datapoints, including: a) the current gap between time and ad dollars spent online suggests an incremental $30B U.S. and a $50B global opportunity; and b) while 38% of Finance Vertical ad spend is now online, that penetration is only 8% for Autos, 5% for Retail, and 3% for CPG. Our estimates call for 19% 2010 growth in YHOO’s Display Ad segment, followed by 12% in 2011, and we view the above factors and datapoints as at least supporting this outlook.” Need more on Yahoo! display? Read a summary from Scott Morrison of Dow Jones Newswires.

Bedfellows of Strangeness

It’s all one big happy family of digital content companies as Yahoo!, IAC, EBay Inc. and Facebook are all urging a judge to throw out Viacom Inc.’s copyright-infringement lawsuit against YouTube, and therefore, Google.  Prediction: it won’t be thrown out, but there won’t be a decision either. Eventually, there will be some sort of deal and Viacom’s content will be sucked into the Google clutches even further. Mwa-ha-ha-ha. Read more from Bloomberg.

More Twitter Ad Network Talk

GRP Partners VC and investor Mark Suster says from his personal blog that it may make sense for Twitter and its ad network partners to split the proceeds. He writes, “Establish a clear policy of revenue sharing.  This can evolve over time but laying the foundation with clear pricing statements would help third-party developers plan better.  For ad-networks this can be a simple revenue share as is customary in more traditional online media.  For other developers there might be consumption-based pricing.”  Read more.

The ReachLocal IPO

It’s a week later, and as of this writing, the company’s stock price remains steady at around $15 (get quote) – $2 above the offering price, but $2 below the way-back-when offer price of $17-19. Location Awhere’s Ben Allen notes the IPO as well as new players in the space with differentiated products like PaperG, which may be a fit for ReachLocal, Citysearch and others. Read it.

AdMob Acquisition Time-Stamped

Google has officially acquired AdMob. In the post on the Official Google blog, Susan Wojcicki, VP of Product Management, says that “mobile search will be central” to its mobile strategy. So it must not be central! Some stats from Wojcicki: “Google’s mobile search volumes have grown more than fivefold, at an accelerated pace. In the first three months of 2010, people with smartphones with
full’ WebKit browsers (such as the iPhones, Android devices and Palm Pre) searched 62 percent more than they did in the previous three months.” Read more.

Time Spent Data

As part of its ongoing Lotabyte series with tidbytes of useful digital media info from its platform, Lotame has published a byte on Time Spent.  “On average, Lotame Influencers spend 10.2 seconds of active time with each ad they’re shown. Implication: 10.2 seconds is 36% lower than the average length of active time a non-Influencer person spends with each ad they see, which means that it’s even more important to hit influencers […].” Read a few bytes more.

Buy The Top 1,000 GCN Sites

The Google Ad Agency blog announced that it’s now possible to target “the 1000 largest (websites) on the web as defined by DoubleClick Ad Planner” as the company looks to provide brand marketers another reason to buy through the Google Content Network. Given what the top 1,000 looks like, if you’re targeting Chinese audience, you’re very happy. Read more.

Veronis Exits His Firm

Veronis Suhler Stevenson (VSS) announced that its Chairman and partial namesake, John J. Veronis, is leaving the firm. According to the release on PE Hub, “the firm he co-founded over two years ago (originally an I-bank, now a PE/structured finance investment firm). He will continue to honor LP commitments to VSS funds, but will not participate in firm management going forward.” Read more.

You’re Hired!

AppNexus has made three new hires including “veteran technology executive Brandon Atkinson as VP of Client Services, seasoned Wall Street technology architect, Venky Vemparala, as VP of Engineering, and experienced ad network professional Lisa Kalscheur as Director of Marketing.” Read more.

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