Home Ad Exchange News Akamai Visualizing; AdSafe Seeing Ad Exchange Traction; CPCs Healthy In May Says Efficient Frontier

Akamai Visualizing; AdSafe Seeing Ad Exchange Traction; CPCs Healthy In May Says Efficient Frontier


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Akamai Has Vision

MediaPost’s Laurie Sullivan interviews Akamai’s Mike Afergan about Akamai’s new Online Shopping Data Visualization. Afergan tells Sullivan, “Advertisers are often times asked to guess how to reach their audiences. We have seen that the concept of Shopographics, the process of identifying things consumers have historically purchased, provides better targeting for ads.” In regards to Shopographics, Afergan says that the new tool “offers online advertisers a way to find target markets by using shopping data to define audience segments. Read more.

Invite Media Coverage

Now that it’s official – still need more coverage? You’ve come to the right place as here are links to more stories on Google’s formal announcement of the acquisition of Invite Media: NY Times, Adweek, Ad Age, PC Magazine and Mediapost notes privacy advocates poking at the deal.

AdSafe Media On Display

AdSafe Media released its Q1 2010 analysis of the online display advertising industry. From the study: “47% of traffic was served by exchanges, real-time-bidding (RTB) or demand-side (DSP) platforms, a significant increase in the use of these channels from last quarter.” Download the study (PDF). And, read the release.

Baker And Tawakol

CEO of DataXu and columnist, Mike Baker, sits down with BlueKai CEO Omar Tawakol on ClickZ “to discuss the audience data market, data integration’s future, and data privacy concerns.” Read more.

Facebook Bulging

The Inside Facebook blog offers up a few sexy charts showing the demographic breakdown of Facebook. Overall, the blog notes that in the U.S. “[Facebook] gained more than 4.4 million monthly active users in April and accelerated on that last month with 7.8 million new users to reach 125 million.” Read more.


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Demand Scores .Fox In UK

In the UK market, Demand Media has signed up News Corp’s .Fox Networks to sell ad network inventory across such Demand properties as eHow and comedy site Cracked.com, which reach 6 million and 1 million users, respectively. Read more.

$31 Million For HauteLook

It’s hard to ignore $31 Million so AdExchanger.com is telling you about it. Hautelook, an online, fashion sample sale site, has scored the cool $31 mil of Series C financing led by Insight Venture Partners. Adam Bernhard, CEO of HauteLook tells The New York Times, “People are paying attention to the flash sale space. We’re able to hit the accelerator and grow the business.” Read more.

CitySearch Changes Name

David Kaplan of PaidContent reports that Citysearch – the formerly popular database of restaurant, bar and more information has changed its name to CityGrid Media. CityGrid Media CEO Jay Herratti tells Kaplan, “There is so much competition today. But instead of looking at them as competitors, I’d like to look at them as partners. Changing the name reflects a broader range of things we’re doing and would like to do.”Read more.

Healthy May CPCs

Efficient Frontier was seeing healthy CPCs in May according to EF’s Siddharth Shah. He writes on the company blog, “Despite the YoY decline, the CPCs are 7% better as compared to May last year. Retail CPCs look very favorable from this stand point too as they increased 25% YoY.” Read more and see a chart.

Wanted: Creative

Chief creative officers can make up to $1 million a year according to The Wall Street Journal. Yet, in spite of the money, agencies are having a difficult timing filling creative roles across the board. The WSJ’s Suzanne Vranica quotes Nick Brien, CEO of Interpublic’s McCann Worldgroup: “Creativity is now far broader and far more complicated than it used to be. This is where art and science are meeting, and it can either be a beautiful thing or a painful crash. All agencies need to be reviewing.” Read more. In spite of the shortage, Ad Age’s Rupal Parekh questions the digital “edge” in an article titled: “Is Putting Digital Experts in the Top Creative Spot the Right Thing?.” Read it.

Must Read

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

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Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.