A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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AdExchanger: Father R.O.I. And The Church Of The Holy View-Through
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POSSIBLE 2026: Industry Experts Dish On AI – And Other Trends To Watch
At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI.
Will OpenAI’s New Measurement Tools And Ads Manager Prove Its Worth As An Ad Channel?
OpenAI announced a CAPI, along with the public launch of its self-serve ads manager, as the latest features of its rapidly evolving ads business.
Google Ads Launches New Tools For Mapping Incrementality
Google is launching Meridian Studio, an enterprise version of its Meridian media mix modeling platform and an updated open-source version of its GeoX tool for measuring incrementality across geos.
The FTC Bars Kochava From Selling Sensitive Data Without Consent
It’s been nearly four years since the Federal Trade Commission first accused Kochava of selling highly sensitive location data. Now, the two have finally reached a settlement.
Paramount’s WBD Deal Nears The Finish Line As Streaming Revenue Climbs
Paramount Skydance’s planned acquisition of Warner Bros. Discovery is proceeding apace. It expects to finalize the deal by the end of Q3.
Upfronts Advertisers Say They Want Outcomes – And Amazon Licks Its Chops
Amazon has packaged a handful of upgrades to its ads measurement solutions, obviously catered to TV and streaming media advertisers.
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NBCU’s Peacock Is Officially On Its Way To Profitability
NBCUniversal successfully called its shot with the nickname “Legendary February.”
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Upfronts Advertisers Say They Want Outcomes – And Amazon Licks Its Chops
Amazon has packaged a handful of upgrades to its ads measurement solutions, obviously catered to TV and streaming media advertisers.
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POSSIBLE 2026: AdExchanger's Hot Takes
AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas share their takeaways from three days chatting about agentic AI at POSSIBLE.
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The FTC Bars Kochava From Selling Sensitive Data Without Consent
It’s been nearly four years since the Federal Trade Commission first accused Kochava of selling highly sensitive location data. Now, the two have finally reached a settlement.
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Google Ads Launches New Tools For Mapping Incrementality
Google is launching Meridian Studio, an enterprise version of its Meridian media mix modeling platform and an updated open-source version of its GeoX tool for measuring incrementality across geos.