A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
More AdExchanger:
The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through further acquisitions.
Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search responses.
Google and the UK’s Competition and Markets Authority continue their seemingly never-ending colloquy on Chrome, competition and cookies.
Remember last quarter when PubMatic projected a $5 million revenue dip from a large DSP buyer having switched to a first-price auction?
Throughout the CTV market, there is an ongoing push for higher levels of transparency and control – and for good reason. Advertisers need deeper insights into the audiences and types of content surrounding their ads if they want to drive maximal interest.