Data Nugget: Searching For “Demand Side Platform”

Though they aren’t big numbers in terms of the Internet’s hottest, three-word phrases, “demand-side platform” has come from nowhere to relative, online display advertising fame since January 1, 2010.

Consider, if you will, the recent momentum for organic search traffic to when a phrase containing “demand side platform” is entered into a search engine (primarily Google’s).

Demand-Side Platforms

It still feels like “early days.”

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  1. Don’t you need to de-average this with information about where you were ranking? Incidentally, as I am sure you noticed, Google Trends says there is not enough data to display a chart, so that is pretty early and small.

  2. Thanks for your comment, Brent. Not sure I need to de-average but it would be interesting. In that has been uniquely focused on the DSP space among other areas, still seems like it’s something to take a look at. Off the top of my head, “demand side platform” has always been a term which has ranked well for on the search engine result pages. It helps that the phrase never really existed before last year.

  3. If you filtered out queries from VC’s by network provider I wonder how many visits would be left? 😉