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»demand-side platform

Investigation: DSPs Charge Hidden Fees – And Many Can’t Afford To Stop

Demand-side platforms (DSPs) make money by taking a percentage of the media buys that flow through their technology – and from lots of other hidden extras they charge for. Interviews with more than a dozen sources reveal that even as marketers make progress in understanding what they’re paying for, nontransparent fees abound in the DSP... Continue reading »
by Sarah Sluis // January 10th, 2018 //
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CEO Shift At AudienceScience As Company Aims For Global Growth

P&G’s programmatic buying platform AudienceScience has a new CEO. Company Chairman Bill Gossman will assume the role, effective immediately, and former head Mike Peralta will become chief strategy officer. AudienceScience also made two other executive hires: David De Simone, who will serve as COO, and Patrick Reilly, its VP of enterprise sales. “We’ve gotten to... Continue reading »
by Kelly Liyakasa // June 17th, 2016 //
»
The Exchange Lab Sets Up Virgin Holiday’s Tryst With Multiple DSPs

Until May, Virgin Holidays lived up to the name of its parent company in terms of its experience with programmatic. As its senior digital marketing executive, Alex Adamson, attests, “We’d run some [display] activity in the past, but we never had a programmatic strategy in place. We never had an always-on approach.” That changed in... Continue reading »
by Ryan Joe // October 7th, 2014 //
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Russian DSPs Battle For Distinction

In Russia, programmatic and RTB practices are still in an early stage and make up less than 10% of the digital display advertising market. Yet despite that, or maybe because of it, demand-side platforms seem to be saturating the market – each seeking to distance itself from the competition. "The market is getting new DSPs every month," Vladimir... Continue reading »
by Kimberly Maul // October 2nd, 2014 //
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Kraft Exec: ‘Programmatic Is A Centerpiece For Us’

Kraft knows that consumers are easily distracted. At Forrester’s Forum for Marketing Leaders, Bob Rupczynski, VP of media, data and CRM at Kraft Foods, outlined Kraft’s strategy for leveraging the CPG company’s vast customer data through a data management platform (DMP) and programmatic advertising. “Through our meals, recipes and videos, we have about a billion... Continue reading »
by Judith Aquino // April 14th, 2014 //
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As Programmatic Grows In China, Premium Will Overshadow RTB

As programmatic buying in China continues to pique marketers' interest, demand-side platforms working in the country are growing in revenue and importance. Internet market research firm iResearch recently released an excerpt of its China DSP Market Trends Report 2013, including the market size of DSP display advertising in China, or the amount of ad spend... Continue reading »
by Kimberly Maul // November 13th, 2013 //
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Ad.com's Brody: There’s No Conflict Between ‘Premium’ And Programmatic

AOL’s display performance is in comeback mode, but growth is lopsided. The company’s Q3 earnings presented a clear demonstration of the strength of third party network, which includes the flagship ad unit Advertising.com, as revenues jumped 18 percent over the same period in 2011. At the same time, revenue from AOL’s owned & operated sites... Continue reading »
by David Kaplan // November 30th, 2012 //
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Global DSP Sociomantic Labs Tames RTB for E-Commerce Marketers

Berlin-based Sociomantic Labs hit the U.S. in a big way last month with the hire of Jason Kelly, Admeld's former chief revenue officer, as its new CEO (AdExchanger story). The company positions itself as a "performance DSP" with an e-commerce focus, competing with the likes of Criteo and traditional demand side platforms. It has global... Continue reading »
by Zach Rodgers // October 15th, 2012 //
»
CRO Brody Says Aol's New AdLearn Open Platform Is A DSP-Plus

Today, Aol announced the beta launch of its AdLearn Open Platform (AOP), "an extension of Advertising.com's current AdLearn technology, that will allow clients to manage, optimize and analyze online marketing campaigns from one central platform. The platform provides digital marketing professionals with complete access to the robust AdLearn optimization technology, real-time bidding (RTB) capabilities, as... Continue reading »
by AdExchanger // March 20th, 2012 //
»
Mexad To Help Drive DataXu's DX3 Platform And Global, Brand Advertising Aspirations Says CEO Baker

Today, DataXu announced that it has acquired demand-side platform (DSP) Mexad, which has its headquarters in Germany as well as offices in France, Spain, the United Kingdom, Italy, Poland, and Brazil. Dataxu said in a press release that it hopes to globally expand the use of its DX3 digital ad platform with brand advertisers. Read... Continue reading »
by AdExchanger // January 9th, 2012 //
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