Home Ad Exchange News Facebook CTO Taylor Talks Ads; McCarthy Strolls Right Media Exchange Memory Lane; The Invite Media Mafia?

Facebook CTO Taylor Talks Ads; McCarthy Strolls Right Media Exchange Memory Lane; The Invite Media Mafia?


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Facebook CTO Speaks On Ads

In a note to clients, ThinkEquity analyst Atul Bagga shared an interview with Facebook CTO Bret Taylor about plans for the social media monster. Among his questions, Bagga asked, “How do you monetize the platform? Do you see the opportunity primarily with advertisement, or, longer term, do you see virtual currency also becoming a more-meaningful opportunity?” Taylor replied, “Our first focus isn’t directly monetizing the platform. We’re trying to create as much value for the people that use Facebook as possible with the idea that if using Facebook has value to you, and we expand that value by making Facebook useful for all the applications you use across the Web and on your phone that would make Facebook even more useful for you, which will lead to a lot of monetization opportunities in the long run. Advertising is our main focus. Virtual goods is an important part of our platform, but it’s much smaller right now, and we’re reinvesting almost all that back into Facebook Credits.”

Right Media Memory Lane

Pat McCarthy has uncorked on his Conversion Rater blog a lengthy, detailed post on his experience as a member of the original Right Media team. He begins, “This is simply my perspective as I know that others at Right Media and Yahoo! had completely different opinions and feelings about everything that occurred from 2004-2010. That being said, let’s take a walk down memory lane.” Walk now.

Havas Reports Stronger Q2

Yet another ad holding company has reported a stronger Q2 2010 in comparison to the previous year. According to AdWeek’s David Gianatasio, “Havas said its net income surged 22.5 percent in the first half to $62 million on a 4.2 percent rise in revenue to almost $927 million, compared to the same period in 2009.” Read more.

Classifying And Verifying

Mpire, owners of ad verification product AdXpose, announced a deal with ContextWeb to integrate ContextWeb’s Real-Time Classifier technology into AdXpose. Mpire says that the new tech will help it “better categorize sites and classify content using approved IAB standards — which will enhance AdXpose’s verification and brand protection offerings.” Read the release.

TechStars Opens In NYC

Startup incubator organization TechStars is opening a New York City office and has already set a deadline for its first NYC-focused program in November. View the news on the TechStars website which includes a long list of local advisors/mentors such as “Phin Barnes (First Round Capital), Alex Blum (KickApps), Matt Blumberg (Return Path), Brad Burnham (USV), Jeff Clavier, Dennis Crowley (FourSquare), Chris Dixon (Founder Collective), Roger Ehrenberg, Darren Herman (The Media Kitchen), Jennifer Hyman (Rent The Runway), Alex Iskold (Adaptive Blue), David Karp (Tumblr), Zach Klein (Boxee, Vimeo)…” and many more..


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Rubicon Project Releases Q2 Overview

Publisher-side, yield optimization firm Rubicon Project says in its Q2 2010 Market Report that its Rubicon Project index grew a whopping 47% year-over-year – statistics for the index come from 20 of Rubicon’s largest publishers and include data such as CPM, revenue and traffic volume. In addition, “At the beginning of Q2, CPMs across the Rubicon 20 Index have risen by an average of 25 percent vs. Q1 2010,” according to the release. Read it. Download the report (signup required).

PayPal Mafia

The San Jose Mercury News profiles the founders and early entrepreneurial types of payment system company PayPal which was acquired by eBay in 2002. Known as the PayPal mafia, this crew can’t stop starting companies says the SJMN: “Within a couple of years (of the acquisition), PayPal execs Jeremy Stoppelman and Russel Simmons had co-founded Yelp; executive vice president Reid Hoffman started LinkedIn; and engineers Chad Hurley, Steven Chen, and Jawed Karim started YouTube, which Google bought in 2006 for $1.6 billion.” Read more. Will there be an Invite Media mafia someday?

More Consumer Privacy

Cory Trefeletti of Catalyst S+F doesn’t think pointing fingers elsewhere is a good way to defend data-driven advertising concerns, but, as he says, “in this case I think it’s time to do a little finger-pointing.” Read where he’s pointing his fingers on MediaPost’s OnlineSpin blog.

The Id And The R

As many readers already know, big data has exploded all over the face of advertising and a healthy (some say unnecessary – NOT me!) ecosystem of companies has come along to deal with it. In this article on ReadWriteWeb, the suggestion is that a new language called “R” will become popular. Are the acronyms getting shorter? Y. From the article: “The explosion of digital data has generated a need for technology to store, serve, and analyze petabytes of data. But it’s also creating a lot of opportunities for people who are trained in the field of statistics. And more and more, that training involves learning R, the open source statistical programming language.” Read more.

Bizo Certified Like A Nice, Juicy Steak

Bizo announced that it has been approved as a third-party, certified, B2B online data provider by media auditor BPA Worldwide. From the release, “BPA has certified the Bizo Analyze solution, and the platform and business demographic or ‘bizographic’ data that powers it, as a valid source of B2B audience data.” Read the release.

AdReady Travel Practice

The AdReady sales team is sharing its best practices for travel industry-related clients in a presentation uploaded on SlideShare. Among the many questions it attempts to answer is “Why has display always been an important component of any travel campaign?” It starts with visual imagery – which speaks to the “aspirational” aspects of travel according to the pres. View more.

AdJug Gets New VP Of Sales

In the UK, AdJug announced that it has hired former Adify executive Nick Reid as its vp of sales. According to New Media Age, Reid will be “focusing on expanding its 400-strong advertiser and agency base. He’ll report directly to AdJug CEO Michael Stephanblome.” Read more.

Back-To-School Shopping

BTS season is here and online retargeting company Permuto has released a fancy new graphic to herald the occasion. The rich infographic using data from National Retail Foundation and InternetRetailer.com shows that parents will be looking online to shop for their kids nearly 30% more than last year. See it.

OOH Ad Spend Up, Tech Helps

According to an industry organization, the out-of-home advertising industry is experiencing an increase in ad spend of 3.6% over last year. In a press release from the Outdoor Advertising Association of America: “Revenue was particularly strong in June, when the industry saw a rise of 7.1 percent over the previous year. (…) Industry experts attribute the rise to increased investment in measurement and new technologies, in addition to a generally improving ad economy.” Read more.

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Disney Expands Its Audience Graph And Clean Room Tech Beyond The US

Disney expands its audience graph and clean room tech to Latin America, marking the first time it will be available outside the US. The announcement precedes this week’s launch of Disney+ with ads in Latin America.

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

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The New York Times And Instacart Integrate For Shoppable Recipes

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Experian Enters The Third-Party Data Onboarding Business

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