Monaco Media Forum Video And The Google Of Analytics | AdExchanger

Below is video from a panel moderated by Simulmedia’s Dave Morgan (the former Tacoda and Real Media founder) from last week’s Monaco Media Forum. Among the highlights, Morgan required each panelist to pick a current company that will serve as a future model of how they want their business to evolve in the next few years:

comScore CEO Magid Abraham said he wants his company to become the “Google of Analytics”
Eran Shir of Dapper (recently acquired by Yahoo!) said that Yahoo! should be “Google for the Web” instead of the “Google for Search” only.
Steve Hasker, president at Nielsen, said “I want to be a vastly improved Nielsen combined with elements of McKinsey”
Jeff Levick from Aol says he wants his company to be like CondeNast and have world-class individuals that program and curate content.

You can see all the video from the forum on Monaco Media Forum’s YouTube channel.

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