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»media

Comic: Merge Ahead

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by AdExchanger // September 27th, 2019 //
»
The New York Times Gets Cozy With Big Brands

The New York Times once worked with thousands of advertisers, but it’s now narrowed its focus to the top 100 global brands. “The business is shrinking in terms of the overall number of advertisers, as there are more places to do longtail advertising,” said Sebastian Tomich, global head of advertising and marketing solutions at The... Continue reading »
by Alison Weissbrot // January 30th, 2019 //
»
Nielsen’s Q2 Audience Benchmark Shows How Connected Devices Are Reshaping Media

The more things change, the more they stay the same. The old adage applies to the new media landscape, where sweeping technology changes have scattered US audiences across new devices but has also greatly increased the amount of content consumed per year. The average American adult watches 5 hours and 24 minutes per day of... Continue reading »
by James Hercher // December 13th, 2018 //
»
What Went Wrong For Mic

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Rob Gabel, founder and CEO at Tubular Labs. Digital-native publishers sailed against strong headwinds in 2018, as continual shifts in the business model forced budget cuts, downsizing, “pivots to video” and more hurdles to... Continue reading »
by AdExchanger // December 7th, 2018 //
»
Comic: Never The Bride

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // August 17th, 2018 //
»
PwC: Media And Telco ‘Megadeals’ Dominated M&A Deal Value Last Year

Media and telco M&A volume in the US increased 29% year over year in 2017 to nearly $140 billion, driven mostly by megadeals like Disney’s $68.4 billion bid for 21st Century Fox, according to new data from PwC. More specifically, there were 18 megadeals in 2017, including Discovery’s $11.8 billion merger with Scripps. Although large... Continue reading »
by Kelly Liyakasa // January 25th, 2018 //
»
Creative Agencies Bring Media In-House

As consumer attention continues to fragment, creative agencies are relying more on real-time insights to craft personalized messages and optimize them on the fly. That requires bringing media and creative services closer together. While smaller indie shops are bringing media execution in-house to make messaging more relevant, holding companies experiment with cross-discipline and cross-agency teams.... Continue reading »
by Alison Weissbrot // March 7th, 2017 //
»
How 360i Became A Full-Service Media Agency

Not all network agencies are beholden to their holding company trading desks. Dentsu-owned 360i, for one, “has never spent a dime with Amnet,” said Chairman Bryan Wiener. Rather, it buys all media – roughly $1.5 billion worth – in-house. And programmatic, he said, should be integrated into 360i’s “overall offering.” 360i originally focused on search... Continue reading »
by Alison Weissbrot // December 8th, 2016 //
»
360i CEO Sarah Hofstetter On The DNA Of A Modern Lead Agency

360i – the digital agency recently recognized by the Forrester Wave – prides itself on its ability to adapt to rapid changes in technology. “Marketers need agencies that are adaptable, but still retain the fundamentals,” CEO Sarah Hofstetter said. Forrester singled out 360i’s strong data chops, its ability to facilitate collaboration rather than competition between... Continue reading »
by Alison Weissbrot // November 9th, 2016 //
»
RAPP’s US Media Chief Builds Bridges Between Creative And Media

Media and creative are merging, and agencies are rushing to become experts in areas where traditionally they were not. Full-service agencies like Hill Holliday and MARC USA, for instance, are fast-tracking their media planning and buying abilities. On the flip side, media agencies like GroupM’s Maxus are working to build stronger ties with creatives. Count... Continue reading »
by Ryan Joe // November 11th, 2014 //
»
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