Obama Administration Eyes Do-Not-Track; BoostCTR Leveraging Copy Crowd, Cash; Ad Pepper Adds Platform

Do-Not-TrackHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Obama Gets Involved

According to the Wall Street Journal, the Obama adminstration has set its sights on “protect[ing] Americans from instrusive data gathering, amid growing concern about the tracking and targeting of Internet users.” A new law in the U.S. may be on the way. Also, the WSJ says 30 companies including Exponential Interactive Inc., Burst Media Corp., Audience Science Inc., Casale Media Inc. and Specific Media LLC, are “breaking” with the industry (one assumes this “breaking” is from self-regulation efforts, but it’s not clear) and are ready to support a single do-not-track tool. Is this the universal privacy cookie? Read more.

Leveraging The Crowd

TechCrunch labels them the “Demand Media of Search Engine Marketing” as Boost CTR announced new $1.64 million round funding for its SEM plaform from a group of well-known ad tech players and investors. TC’s Rip Epson says the company competes in the same space as Trada as it offers “a text-ad optimization tool designed to help advertisers boost their click-through and conversion rates by crowdsourcing ad content to a stable of expert copywriters.” Read more. And, the release with the myriad of investors and advisors is here. And, visit the site.

Platforming It

Ad network ad pepper media is joining the platform parade with its “Semantic Behavioral & Retargeting Platform.” The company says in a release that the platform “combines behavioral/retargeting capabilities with ad pepper media’s proprietary page-level semantic analysis…” Read more.

Adap.TV Adds Platform

Adding to its marketplace, Adap.TV is moving into the video ad platform business as it announced the launch of Adap.TV for Advertisers. Agency trading desk Cadreon CEO Brendan Moorcroft says his team has already been using the video ad buying solution and adds in the press release, “Adap.tv for Advertisers was easily integrated with our data, targeting algorithms and back-office systems.” Read more.

What’s Next For Behavioral

Visual DNA’s Leighton Webb thinks he knows. Webb pens a think piece in B-to-B Online and argues for a universal cookie solution of sorts, “…Have users voluntarily share their brand affinities and psychographic preferences, which will create a profile for each user. Such a profile would enable content owners and advertisers to serve up custom content and ads based on a user’s preferences.” Read more.

Adobe Picks Medialets

Is this a first step to another by acquisition? Mobile ad technology company Medialets announced Adobe will “integrate the Medialets mobile advertising platform software developer kit (SDK) with Adobe Content Viewer software in the Enterprise Edition of Adobe Digital Publishing Suite.” Read the release. Medialets’ David Barkoe adds on his company’s blog, “Digital Publishing Suite users that are also Medialets customers can begin inserting advertising overlays in digital publications later this year.” Read it.

Commit To Discipline – U Know U Want To

On the Bizo developer blog, vp of engineering, Donnie Flood, offers his thoughts on how to build a kick ass engineering team. Above all, Flood thinks team members need to be disciplined: “‘Commitment to discipline’ is perhaps the most important characteristic for any super productive team. Software development is full of moments that try to pull you away from the task at hand or the problem that you should be trying to solve.” Read the other bullets.

You’re Hired!

Demand-side platform Triggit announced that it has hired a new VP of Sales, John Whitmore, formerly of Bizo. Triggit will be targeting NYC with Whitmore as CEO Zach Coelius says in a blog post: John will be based in New York where he will be opening and leading our new office.” Read more.

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